Rex Lin, SVP of Ushopal, oversaw total beauty category of Ushopal business P&L responsibility. With more than 10+ years of omni-Channel business development and devising strategy across from FMCG to Luxury Beauty.

- Oversee $ 40 million (USD) P&L responsibilities- Successfully achieved 2015 target by 130% via marketing resource re-allocation, product structure redesign and supply chain management in the face of trade-promotion budget shrinkage by 33%- Achieve +2x growth in two consecutive years- Lead the JD Direct Supply initiative by supporting multiple teams in understanding the market whilecarrying out negotiation that happens internally and externally and guiding the support teams indesigning their operational flows- Responsible for business development in expanding JnJ’s reach in new age platforms such as Miya, BabyTree, and etc- Champion pricing strategy in the eCommerce space by designing tight promotion guideline, newproduct development ideas and penalty structures- Supervise 3 EKA managers that manage 3 major distributer’s EC team in serving the EKA (B2B)operations- Supervise EC Supply Chain and Media Buy team in serving total EC operations

- Oversee $10 million (USD) B2C P&L responsibilities- Achieved $4 million (USD) in sales in the “Single Day”, ranked number 1 in tissue category - Supervise a team of 2 functional managers and 10 associates in serving the B2C end-to-end operations - Evaluate key performance metrics to measure performances of team, business operation and promotional campaign then appoint modifications based on data- Establish end customer database to support e-mail/SMS/smartphone marketing campaigns to capture customers at various stages of the buying cycle and maintain customer relationships- Implement and supervise improvement for daily operation and customer support SOP- Developed and championed comprehensive channel strategy execution to capture revenue growth opportunities resulting in six consecutive 30% month-to-month growth- Managed and developed partnerships in logistics, e-Commerce platforms, and with online distributors leading to improved business service efficiency and corresponding revenue growth- Initiated e-Commerce infrastructure changes with IT team to optimize customer experience resulting in 200% TMall flagship conversion rate improvementwww.ghy.com.cn

- Supports and Advises BU management to on Corporate Entrepreneurship related items such as New CAPEX plan, Reporting line, and Sales Incentive- Coordinates and facilitate strategy communication between HQ, Steering committee, and BU head- Tracks and Monitors the Converting Mills’ performances KPI- Performs WBS on financial data to discover potential improvement point Achievement: - Successfully kicked start threading New CAPEX project since the handover.- Designed and Implemented correct knowledge management process in the company by bringing in the correct system.

- Developed start-up and scaling cost estimate for business plan proposal to Headquarters- Supported and advised BU management in evaluating and creating corporate entrepreneurship items including CAPEX plan, Organizational Structure, and KPI scheme- Recommended operational improvements based on tracking and analysis- Coordinated strategy communication between HQ, steering committee, and BU/Mill head - Tracked and monitored converting mills’ performances through data analysis- Performed WBS analysis on financial data to discover potential improvement points - Improved existing knowledge management process by implementing a superior knowledge management system on open source platform