Led the creation and execution of 60+ impactful brand identities that not only resonated with client visions but also propelled company growth.Forged strong client partnerships by guiding them through the brand identity journey, ensuring strategic and meticulous execution.Streamlined the Brand Identity process by incorporating client feedback and implementing innovative collaboration methods.Championed design excellence by upholding creative briefs and applying industry-leading design principles to all deliverables.Mentored junior designers to consistently translate brand identities across digital, print, and web platforms.Fostered a culture of creative collaboration and continuous improvement within the design team.

Managing creative and production projects from concept creation to completion. Responsible for developing and transforming concepts into creative solutions, collaborating with client and internally with the team, and ensuring client objectives are achieved. Developing creative concepts and strategies that are insightful, relevant, innovative, and effective. A creative powerhouse with the ability to produce best-in-class solutions across different platforms.

Combining marketing and graphic design to create the visual materials that represent a company. Providing design support for existing and new projects. Design a variety of project types (mobile and web promotional pages, promotional merchandise including apparel, installations for large events, supplementary print material) Preparing files for development or printing. Collaborating with multidisciplinary team members. Other responsibilities include creating logos, selecting fonts, creating color palettes and more. Working with communications professionals and senior staff members to designate target audiences and create consistency across all marketing platforms.

Developed engaging & impactful weekly content across digital platforms, collaborating with the Creative Director to align with brand strategy and audience engagement.Founded the company's Brand Standards manual, ensuring consistent brand identity across all marketing materials and print collateral.Uncovered & implemented cutting-edge design trends, elevating brand presentation and differentiation in the market.Partnered with photographers to create high-quality content for social media, campaigns, websites, and print materials.Empowered junior designers, fostering aesthetic consistency and brand integrity across marketing deliverables.Orchestrated content strategy with the marketing team, boosting social engagement and brand awareness.

Producing the overall packaging design of the product while designing within the company brand. Brainstorming and mocking up ideas for marketing communications collateral. Working consistently with outside vendors and printers in order to have products produced within short deadlines. Producing marketing collateral such as brochures, tent cards and business cards.

Boosted sales and marketing efforts by producing high-quality seasonal product catalogs.Streamlined printing workflows by compiling assets and guaranteeing adherence to quality standards.Elevated brand consistency by creating and implementing photography guidelines for product visuals across digital and print materials.Designed compelling marketing collateral to generate leads, including performance-based banner ads, engaging emails, and captivating social media graphics.Conceptualized and produced impactful print materials such as brochures, flyers, catalogs, and event stickers.