Found the nuance and need of clients from diversified industries, ranging from sustainability to cannabis.Helped brands discover the 'why', in addition to the 'what', leading to better packaging, email marketing, banding, and more.Established a knack for instantly becoming an extension of brands, and working seamlessly with other 3rd-party contractors and professionals.

Pitched to national and international clients, securing valuable relationships with Subaru, Salesforce, and Experian.Supercharged storytelling for Subaru with scripts, storyboards, web, product, and brand copy, boosting awareness by 35% over 3 years and bringing in over 10 million YouTube views.Became the go-to writer for Salesforce, helping Slack, Tableau, and MuleSoft get noticed with future-forward (and approachable) strategies.Defined and elevated brand voices, and made every product launch drive engagement and build authentic awareness: Automation Anywhere, Five9, and SMBC.Collaborated early and often with designers and cross-functional teams, meeting deadlines, finding the fun, and winning client trust.Mentored and supported junior creatives, promoting growth and exceptional team dynamics.

Managed brand voice for national brand, driving engagement.Collaborated with designers and cross-functional teams, meeting tight project deadlines.Mentored junior creatives, promoting growth and exceptional team dynamics.

Led creative brainstorming and implemented innovative ideas for Kawasaki commercials, videos, campaigns, and branding.National commercials generated 6.7 million views on YouTube at a CPV that was 40% cheaper than the national automotive industry CPV average.Led the Kawasaki website redesign that boosted visitors by 38% and session length by 20% in less than a year.Became a bastion for voice, delivering high-caliber content that brands could build on.Owned and excelled at strategizing and writing for brand, website, email, packaging, manuals, OOH, and other marketing materials.Helped junior creatives discover their voices while writing for every variety of brand.

Parent company to: Vanity Planet, Vitagoods, Dazzlepro, Bradford Watch Company, Hudson & Mane, and Kove.Developed and implemented creative service support like creative briefs and training, paving the way for valuable brainstorming sessions.Beauty, athletics, oral care, and all forms of CPG, I nurtured and helped develop each sub-brand and personality. Coaching VA's, strategizing shoots, or crafting sites, packaging, manuals, and marketing materials, my role was key to larger initiatives and helping transition brands from influencer to traditional models. The brand's adoption of DTC speaks for itself.Helped junior creatives find the fun in the mundane and magnificent.

Worked as one with art directors, internal teams, and external partners, driving innovative campaigns in the DTC Health & Wellness space.Captivated internal leadership and external partners with a new quality of video, leading to the development of the Graywater Program.Built a constructive landscape for junior creatives that made high-performance projects like the yearly catalog possible.Kept my finger on the pulse of emerging platforms and technologies, ensuring cutting-edge collaboration with R&D department.Owned the end-to-end creative process, from brief to Champaign glass.Planted the seed of a brand voice, and helped the finish product grow and adapt over 2-3 years.Translated creative work into impactful presentations for C-Suite speakers and tools for the Sales team.

Learned the ins and outs of sporting goods, crafting and editing copy for catalogs, battle cards, website, PDPs, email marketing, editorial, infographics, and social media. Quickly mastered sales sheets, newsletters, and executing company emails with precision and professionalism.Provided early creative direction for branding and packaging that ensured new releases remained true to brand ideals.