• Manages and delivers graphic and motion design projects for local SMBs as well as industry leaders such as Spotify, Match, and others• Developed and leads a production team of eight, emphasizing continuous improvement, scaling, and highest-quality deliverables• Directed a keystone client’s corporate HQ redesign suite of 15 projects, designing branded rooms, environs, and dimensional logos• Consistently met timelines, budgets, and resource allocations for complex design projects spanning up to two months in various industries

• Delivers video production, corporate branding, as well as digital and print graphic design to small and large clients across the US. Details include: ° Crafting comprehensive visual identities including print, logos, weband social media assets, videos, and motion graphics ° Leading design projects end-to-end, from concept to delivery, communicating updates, tracking progress, and mitigating risk ° Designing and maintaining profitable ecommerce websites for diverse clients, enhancing user experience and retention ° Developing market-driven social media content that leverages trends, consistently exceeding 50K interactions per post for a key client ° Translating sketches and brainstorms into professional renderings, prototypes, and proofs for feedback and approval• Created a suite of motion graphic and traditional assets, demonstrably driving client sales and social media engagement, and earning exceptional repeat work• Builds consistent repeat work by developing popular merchandise, designing top-performing social content, and maintaining exceptional quality• Launched new branding and packaging line for Carnes Coffee Honey Coffee, delivering a suite of designs for different product lines and sizes

• Led artistic direction for a thriving local record producer, designing 100+ albums and producing the marketing materials and branding assets• Built a team of three from scratch, leading two junior designers, and developing workflows and tools to scale our team• Worked directly with artists and clients to understand creative direction, walking them through the process and expectations• Optimized internal workflows by standardizing processes, creating documentation, making production easier and quicker

Worked with a Creative Director as part of a small interdisciplinary team within the UIUC Admissions office, producing content for print, web, and film. Clients included the UIUC Office of Shared Services, Study Abroad Program, and the Office of General Studies.