Vahid Rezaei Email and Phone Number

Digikala is the largest online MarketPlace in Iran and the Middle East with about 70 million users. Hundreds of thousands of orders are registered and processed in DigiKala every day. And our task in the engineering team is to create a suitable platform for users who can easily search and choose between millions of different products and have a good and easy purchase.As the Technical Manager of Super App, I am responsible for transforming Digikala into a One Stop Shop, which is the main strategy of Digikala Group for the future of this company. We were going to add applications such as supermarket, audiobooks and podcasts, entertainment, buying and selling gold, buying and selling second-hand phones, etc. to the Digikala application. And for this purpose, in addition to implementing a suitable structure to transform the Digikala E-Commerce into a Super App, we needed to create a uniform user experience for the user. In this regard, we implemented integrated login and registration, a shared user profile and a shared address service, and a fintech service to increase the customer's purchasing power.

Plus (digi+) is the premium account of Digi Kala. About 3 million annual active users are currently present on Plus. By purchasing a premium account, these users get special features such as free shipping, faster shipping, exclusive shipping capacity, special discounts, cash gifts, special membership in the Digikala audio book application, and some other features.

• Led a team of 5 individuals in designing and developing a complex web application and app, resulting in the successful creation of three applications in the movies, series, and music domains .• Implemented an AI-powered data entry service, enhancing data entry speed from 25 pieces of content per day to unlimited content generation. Additionally, it yielded a cost reduction of 5 man-hours.• Collaborated closely with product owners to establish clear project scopes, timelines, and deliverables .• Organized and facilitated daily stand-up meetings, sprint planning sessions, sprint reviews, and sprint retrospectives to ensure effective teamwork and project progress.• Spearheaded the successful implementation of CI/CD routines, resulting in a 50% increase in development speed and a 20% reduction in error rate, leading to faster delivery of high-quality features .• Mentored and provided expert guidance to junior developers, effectively nurturing their technical skills and professional growth, resulting in a 60% increase in the number of junior developers promoted to mid-level and senior positions during my tenure.• Conducted thorough code reviews and conducted in-depth technical analyses on software development projects, resulting in a 30% decrease in the average number of bugs per release and a 50% improvement in overall code quality.• Successfully improved software speed and performance by migrating key domains of the existing software to new services and microservices, resolving scalability issues and achieving a 60% reduction in response time for critical operations.

• Lead a team of 5 individuals in designing and developing a complex web application and app.• Successfully refactored Beeptunes.com website and migrated to newer technologies, including server-side rendering (SSR) implementation, resulting in a 50% increase in website loading speed and a 40% reduction in bounce rate, leading to an improved overall user experience.• Collaborated with the SEO team to optimize the website's SEO, leading to a 120% increase in direct website visitors.• Developed and implemented robust software development processes and quality standards, resulting in a 40% decrease in bugs and a 30% improvement in overall product quality.• Implemented cache layers within the service, resulting in a 300% increase in response speed and enhanced user satisfaction.

• Led a high-performing team of 5 individuals in the design and development of a complex web application, resulting in the successful creation of multiple software solutions over a span of 4 years. These software solutions catered to the needs of industrial factories, industrial laboratories, and included payroll software.• Actively collaborated with product owners and industry stakeholders, engaging in on-site visits to factories to conduct comprehensive analysis and define project scope, timelines, and deliverables, resulting in a 20% reduction in project turnaround time and a 25% increase in customer satisfaction.• Provided mentorship and guidance to junior developers, fostering their technical and professional growth within the company.

• Collaborated in a 4-member team to refactor Irangan's main website and develop a content production magazine website.• Implemented SEO improvements resulting in a notable increase 50% in website traffic for both the main site and the magazine.

• Contributed to a technical team of 7 individuals involved in the analysis, design, and development of maintenance and repair software for Tehran Municipality, accounting software for Shahrood Municipality, and real estate management software for Shahrood Municipality.