Rezaul Karim Email & Phone Number

Dhaka, Bd

Dhaka, Bangladesh

Food and Beverage: Catagory LeadBrands: ORSaline-N, SMC Fruity, Taste Me, BoltSMC PLUS, SMC Biscuits, Super Kid

Dhaka, Bangladesh

Bangladesh

Catagories: Biscuits, Cookies, Wafer, Candy, Chips, Beauty & Antiseptic SoapKey Works:1. Introduce New Products White & Dark Chocolate Digestive Biscuits2. Launch Thematic Campaign using ATL, BTL, Digital platform.3. Set a year-long plan to develop modern trade business. Parmanent Brands placement and showcasing in Supershops. Sales increase 24%.Responsibilities:1. Business strategy, including the setting of style guides, brand guidelines, brand vision andthe value proposition for short as well as long term2. Planning and execution of all communications and media actions on all channels, includingonline and social media.3. Assisting with product development, pricing and new product launches as well as developingnew business opportunities4. Creating and managing promotional collateral to establish and maintain product branding5. Managing the budget for advertising and promotional items6. Competitor and customer insights analysis7. Analysis of sales forecasts and relevant financials and reporting on product sales.

Dhaka, Bangladesh

Brands: Spa Drinking water, Houston, Wild brewKey Works:1. Launched Spa Thematic Campaign 2017 (ATL, BTL, Digital) which directly increase TOMA, Awareness and Brand Preferences.2. Introduce new potential strategic SKUs 330ml, 1 litre, 2,25 litre and 5 litre in the market to grab market share and enhance the drinking water sales volume.3. Research and design an appropriate customized Trade Promotion campaign for a different level of the business channel to achieve the extra milestone. 3. Special Sales Channel development to increase market volume for Spa drinking water.4. Launched new generation Beverage (Houston) for the local and export market.Responsibilities: ● Developing and modifying brand plan for sustaining, creating and enhancing brand equity, increase market share and revenue.● Planning and executing brand-building campaigns that establish strong positioning.● Preparing and implementing marketing budget efficiently.● Coordinating related stakeholders’ agencies to develop & implement effective promotional campaign & brand exposure.● Coordinate closely in-house department for mutual interest like Event team, Procurement team, Outdoor team, Research team, Product development, Quality control Department.● Implementing marketing initiatives through vendors, factories, depot and sales team.● Designing, developing and distributing marketing collaterals.● Collaboration with the Research team and relevant agencies.● Coordinate in digital Campaign monitoring.

Dhaka, Bangladesh

Brands: Mojo- Carbonated Drink, Speed- Carbonated DrinkKey Works: 1. Launched and Coordinated Mojo Pohela Baishakh Campaign 2014 (CP, ATL, BTL, Digital)2. Launched and Coordinated Mojo World Cup Campaign 2014 (CP, TP, ATL, BTL, Digital)3. Speed Thematic Campaign (ATL, BTL, Digital, Trade)4. Design and execute Nationwide Speed Carrom Challenge Competition (Spot Activation, part of increase TOMA and Awareness of Brand)5. Design and contact Nationwide Speed Track Master Racing (University Activation, part of increase TOMA and Awareness of Brand) Responsibilities: -Designing yearly marketing plan and budget. -Plan and execute effective brand plans (ATL, BTL & Digital, Trade) for creating and maintaining brand equity and market share with sustainable growth.- Coordination with the Research and NPD team and the final product launching design.- Managing external agencies to support ongoing marketing activities.- Sales monitoring of category products to track achievement and growth vs yearly target.- Analyzing sales trends for formulating sales forecasts to maintain production and RM/ PM availability.-Maintain close contact and build a bridge between the manufacturing team and the sales team.-Keeping track of competitor communication, promotion, pricing.

Mcfm, Business, Management, Marketing, And Related Support Services

Master Of Business Administration - Mba, Marketing

Bachelor Of Business Administration - Bba, Markeing

Hsc, Business Studies

Ssc, Business Studies

Activities and Societies: Bangladesh Air Scout.SSC