Roger Farley Email & Phone Number

San Francisco, Ca, Us

New York, New York, Us

EMAIL CAMPAIGNSHand-code HTML files for email while following code and QA best practicesResponsive conversion of Photoshop documents and image editing on provided PSDsContent creation for clients, working with pre-existing or client-provided HTML files and fulfilling email content creation and change requestsCreated a template system to dynamically generate email campaigns based on CMS content using Liquid script, resulting in 80 automated daily/weekly email campaigns with minimal operations support for more than 3 years.Handling the most complex content requirements for large scale emails projects, intaking data from user properties or JSON event data, using JavaScript or Liquid Script to generate automated campaigns including retail transactional and cart related messages, shipping notification messages, andPivoted to support clients on multiple ESP platforms over the years including Salesforce Marketing Cloud, Acxiom Impact, and Zeta Marketing PlatformExperience implementing and supporting many third party email offerings including Live Clicker, Movable Ink and Campaign GeniusA constant source for other associates to learn from creating multiple training programs for less experienced associates on topics including JavaScript, Regular Expressions, and Creative TroubleshootingWEB DEVELOPMENTHand-coding HTML, CSS, JavaScript and jQuery to create fully custom unsubscribe pages and preference centers,handling all aspects of UserInteraction and passing user updates in JSON format through API's into ESPCREATIVE SOLUTIONSI have created many web based tools using HTML, CSS, JavaScript and Regular Expressions to facilitate or even eliminate manual processing of client assets such as HTML or Excel Specs, and output platform specific code including HTML and ESP specific JavaScript, Liquid Script, or Amp Script.