And that's how I help brands become part of the culture:I'm a strategist with a passion for discovering and decoding cultural transformations that impact consumers, brands, and businesses. I consistently combine cultural intelligence with a data-driven perspective, always in pursuit of actionable insights that guide business opportunities.With +7 years of experience, my journey in strategy has taken me through various experiences, including roles in agencies, platforms, and brands. Each unique experience has contributed to my comprehensive understanding of strategy, allowing me to adapt and offer my unique perspective.I've had the privilege of working with renowned organizations such as J. Walter Thompson, Leo Burnett, McCann Health, Crispin Porter + Bogusky, TikTok, and now Natura—the world's strongest cosmetics brand. Throughout my career, I was responsible for shaping and positioning major Brazilian brands like Bradesco Bank, one of Latin America's largest banks, and Bauducco, a beloved Brazilian brand. Additionally, I've had the honor of collaborating with global industry leaders like Ford Motor Company, Fiat Chrysler Automobiles, and Unilever.My work with these clients has been marked by participation in award-winning campaigns, including standout projects like SafeCap (1x Cannes), Accessibility Mat (4x Cannes, 1x Effie), and the Mustang launch in Brazil for Ford Brasil. I've also been involved in the groundbreaking Diablo Summoner campaign for Blizzard (6x Clio).Let's connect! Feel free to reach out via direct message or email me at whorafael@gmail.com.