Who is Rafael Silva? Overview
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Rafael Silva is listed as Strategy and Trends Director at Box1824, based in São Paulo, São Paulo, Brazil. AeroLeads shows a matched LinkedIn profile for Rafael Silva.
Rafael Silva previously worked as Strategy & Trends Director @ Box1824 at Box1824 and Global Brand Strategy Manager at Natura. Rafael Silva holds Postgraduate Degree, Intelligence And Innovation In Business from Faap - Fundação Armando Alvares Penteado.
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Email format at Box1824
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Box1824
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Profile bio
About Rafael Silva
And that's how I help brands become part of the culture:I'm a strategist with a passion for discovering and decoding cultural transformations that impact consumers, brands, and businesses. I consistently combine cultural intelligence with a data-driven perspective, always in pursuit of actionable insights that guide business opportunities.With +7 years of experience, my journey in strategy has taken me through various experiences, including roles in agencies, platforms, and brands. Each unique experience has contributed to my comprehensive understanding of strategy, allowing me to adapt and offer my unique perspective.I've had the privilege of working with renowned organizations such as J. Walter Thompson, Leo Burnett, McCann Health, Crispin Porter + Bogusky, TikTok, and now Natura—the world's strongest cosmetics brand. Throughout my career, I was responsible for shaping and positioning major Brazilian brands like Bradesco Bank, one of Latin America's largest banks, and Bauducco, a beloved Brazilian brand. Additionally, I've had the honor of collaborating with global industry leaders like Ford Motor Company, Fiat Chrysler Automobiles, and Unilever.My work with these clients has been marked by participation in award-winning campaigns, including standout projects like SafeCap (1x Cannes), Accessibility Mat (4x Cannes, 1x Effie), and the Mustang launch in Brazil for Ford Brasil. I've also been involved in the groundbreaking Diablo Summoner campaign for Blizzard (6x Clio).Let's connect! Feel free to reach out via direct message or email me at whorafael@gmail.com.
Listed skills include Leadership, Coleta De Dados, Public Speaking, Strategic Insights, and 34 others.
Current workplace
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11 roles
Rafael Silva work experience
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Strategy & Trends Director @ Box1824
Current[Futures Unit.] We are a Box 1824 business unit that studies emerging scenarios and movements in behavior and technology to anticipate signs and changes relevant to each client's market, generating precise directions for innovation strategies in products, services and businesses.⇾ Because we believe that the future is built every day by the knowledge and.
Sep 2024 - Present
Global Brand Strategy Manager
Contributing to building one of the world's largest beauty and cosmetics brands.Responsible for connecting the brand's essence to data, cultural tensions, and competitive analyses to develop execution guidelines with the markets. Additionally, I am also responsible for end-to-end projects such as Natura's Co-Branding strategy, positioning, and.
Mar 2023 - Sep 2024
Senior Brand Strategist
I was responsible for crafting strategy narratives for multiple agencies and clients in Brazil and conducting workshops within agencies to offer insights into TikTok's communities and culture.I also led the B2B Marketing Pipeline for the Agency Vertical, creating innovative industry narratives, playbooks, and B2B marketing materials infused with TikTok's.
Jul 2022 - Mar 2023
Strategy & Data Manager
Clients: Activision/Blizzard, Amazon, 99/DiDi Chuxing, Bauducco, McCain, Ambev, Stella Artois.During my time at Crispin Porter + Bogusky, I led a team of six strategists, overseeing day-to-day deliverables that encompassed various disciplines such as data analysis, strategic planning, research, innovation, and brand positioning.I managed a portfolio of.
Feb 2021 - Jul 2022
Senior Strategist
Clients: Telhanorte and C6 BankResponsible for the strategy and the content team. I reformulated Telhanorte's channel strategy, also developed the 2020 and 2021 comms plans for both brands, brand awareness campaigns, product launches, and repositioning.
Sep 2020 - Feb 2021
Strategic Planning Supervisor
Clients: Raia Drogasil Pharmacies, GSK, Abbott, AstraZeneca, BP HospitalIn my first experience with health brands, I developed campaigns that connect with the Brazilian consumer through health and wellness. I helped to change the status of pharmacies: from the "sick" to "health" lifestyle. And I also faced the challenge of leading studies and prevention.
Feb 2020 - Sep 2020
Strategic Planner
Clients: Bradesco and Fiat Chrysler AutomobilesI worked as part of the Data Strategy team, an integration that combines the areas of Planning and Business Intelligence, proposing to create strategies increasingly based on data and studies aimed at the consumer.
Jun 2019 - Feb 2020
Consumer Insights Analyst
Client: Ford Motor CompanyResponsible for providing insights and create consumer's behavior studies based on data collected through monitoring, owned and earned media, that serve as inputs to strategic planning, audience definition, and content creation to support positioning, preserve brand’s health, and guide communication's development. Team's.
Jun 2018 - Jun 2019
Consumer Insights Intern
Jul 2016 - May 2018
Community Manager
Desatinamor was created to give voice and share feelings. As one of the founders and Social Media I was able to create opportunities and content that engaging and generating empathy with our target audience, resulting in more than 200K organic likes on the page, average reach of 60K per post and even more than 4 viral publications. In addition to Facebook.
Jun 2016 - Dec 2018
4 education records
Rafael Silva education
Postgraduate Degree, Intelligence And Innovation In Business
Technical Course, Planning Academy
Bachelor Of Arts - Ba, Advertising And Marketing
Bachelor Of Arts - Ba, Advertising And Marketing
FAQ
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Quick answers generated from the profile data available on this page.
What company does Rafael Silva work for?
Rafael Silva works for Box1824.
What is Rafael Silva's role at Box1824?
Rafael Silva is listed as Strategy and Trends Director at Box1824.
Where is Rafael Silva based?
Rafael Silva is based in São Paulo, São Paulo, Brazil while working with Box1824.
What companies has Rafael Silva worked for?
Rafael Silva has worked for Box1824, Natura, Tiktok, Cp+B Brazil, and Tech And Soul.
How can I contact Rafael Silva?
You can use AeroLeads to view verified contact signals for Rafael Silva at Box1824, including work email, phone, and LinkedIn data when available.
What schools did Rafael Silva attend?
Rafael Silva holds Postgraduate Degree, Intelligence And Innovation In Business from Faap - Fundação Armando Alvares Penteado.
What skills is Rafael Silva known for?
Rafael Silva is listed with skills including Leadership, Coleta De Dados, Public Speaking, Strategic Insights, Digital Strategy, Google Data Studio, Stilingue, and Microsoft Powerpoint.
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