Rafael Silva Email & Phone Number

São Paulo, Brazil

[Futures Unit.] We are a Box 1824 business unit that studies emerging scenarios and movements in behavior and technology to anticipate signs and changes relevant to each client's market, generating precise directions for innovation strategies in products, services and businesses.⇾ Because we believe that the future is built every day by the knowledge and decisions constantly made by people, businesses and institutions.

Contributing to building one of the world's largest beauty and cosmetics brands.Responsible for connecting the brand's essence to data, cultural tensions, and competitive analyses to develop execution guidelines with the markets. Additionally, I am also responsible for end-to-end projects such as Natura's Co-Branding strategy, positioning, and communication. I played a key role in implementing the Global Management System with the design of goals, KPIs, diagnostics, and practical actions across multiple areas such as Media, Marketing, and Finance, enabling us to connect the brand with consumers and local culture./ The world's strongest cosmetics brand and the 7th most valuable in Brazil in the overall ranking (Brand Finance 2023)/ Natura is a Brazilian multinational beauty and cosmetics company known for its commitment to sustainability and the use of natural ingredients. Founded in 1969, Natura has become one of the largest beauty brands in Latin America and is recognized globally for its focus on ethical and environmentally responsible practices.

São Paulo, Brasil

I was responsible for crafting strategy narratives for multiple agencies and clients in Brazil and conducting workshops within agencies to offer insights into TikTok's communities and culture.I also led the B2B Marketing Pipeline for the Agency Vertical, creating innovative industry narratives, playbooks, and B2B marketing materials infused with TikTok's unique essence.Collaboration with cross-functional teams: I collaborated with MarSci Research + Insights, Measurement, Creative Lab, and Creator Solutions teams to uncover on-platform trends and insights that fortified TikTok's position within the agency sphere.

São Paulo, Brazil

Clients: Activision/Blizzard, Amazon, 99/DiDi Chuxing, Bauducco, McCain, Ambev, Stella Artois.During my time at Crispin Porter + Bogusky, I led a team of six strategists, overseeing day-to-day deliverables that encompassed various disciplines such as data analysis, strategic planning, research, innovation, and brand positioning.I managed a portfolio of over seven clients, ensuring a consistent flow of deliverables and briefings, all strategically aligned with cultural insights and the consumer's perspective.Additionally, I played an important role in fostering agency innovation. This included the development of new products like the Radar Magenta, a weekly report dedicated to analyzing consumer behavior and identifying pivotal cultural opportunities for our valued clients.Furthermore, I actively engaged in pitch presentations and contributed to innovative projects, offering effective problem-solving solutions./ Regarding CP+B, it is part of the Stagwell network, operating as a global agency with offices in Brazil, North America, and the United Kingdom.

Clients: Telhanorte and C6 BankResponsible for the strategy and the content team. I reformulated Telhanorte's channel strategy, also developed the 2020 and 2021 comms plans for both brands, brand awareness campaigns, product launches, and repositioning.

São Paulo, Brazil

Clients: Raia Drogasil Pharmacies, GSK, Abbott, AstraZeneca, BP HospitalIn my first experience with health brands, I developed campaigns that connect with the Brazilian consumer through health and wellness. I helped to change the status of pharmacies: from the "sick" to "health" lifestyle. And I also faced the challenge of leading studies and prevention campaigns for COVID-19.

São Paulo, Brazil

Clients: Bradesco and Fiat Chrysler AutomobilesI worked as part of the Data Strategy team, an integration that combines the areas of Planning and Business Intelligence, proposing to create strategies increasingly based on data and studies aimed at the consumer.

São Paulo Area, Brazil

Client: Ford Motor CompanyResponsible for providing insights and create consumer's behavior studies based on data collected through monitoring, owned and earned media, that serve as inputs to strategic planning, audience definition, and content creation to support positioning, preserve brand’s health, and guide communication's development. Team's management in the development of trend studies, creation and analysis of KPIs, quantitative and qualitative reports, and presentation to the client.

São Paulo, São Paulo, Brazil

São Paulo

Desatinamor was created to give voice and share feelings. As one of the founders and Social Media I was able to create opportunities and content that engaging and generating empathy with our target audience, resulting in more than 200K organic likes on the page, average reach of 60K per post and even more than 4 viral publications. In addition to Facebook, we also migrated to Instagram and Twitter, creating a strategy to talk to all audiences.

Postgraduate Degree, Intelligence And Innovation In Business

Technical Course, Planning Academy

Bachelor Of Arts - Ba, Advertising And Marketing

Bachelor Of Arts - Ba, Advertising And Marketing