Rocio Guzman Email & Phone Number

Panama City, PA

Panamá

Lead the Marketing Communications Department (digital, social media, and e-mail marketing, SEM, ATL, BTL, influencers, PR, brand management, and VMD) for all Sony categories (TV, audio, and cameras) in Latin America.

Panamá

Responsible for Sony’s promotion and advertising team for Central America and Ecuador for all Sony categories (TV, audio, and cameras).

Caracas-Venezuela

Responsible for developing and implementing brand positioning strategies, sales plans, incentives, and pricing strategies for the B2C and B2B customer service portfolio.

Responsible for developing and implementing sales, loyalty, and communication strategies for B2B clients in Latin America.

Venezuela

• University professor of the following chairs:
• Business Identity
• Media planning
• Communication theory

Responsible for developing and implementing nationwide commercial strategies, promotions, and communication for two brands.

Jointly responsible with the Commercial Director for developing new businesses and executing their implementation.

I led the corporate communications (internal and external) and corporate social responsibility department. Our main challenge: constantly communicate actions or direction to 5,000 employees in four locations in two cities.

My only direct experience with law and then focus on marketing and communicationsLegal advice. Coordination of logistics. Management of internal communications. Support external communications.

Corporate Communications And Marketing, Social Communications

Corporate Communications, Social Communications

Lawyer, Social