Rhandy Michael Groenewald ☁️ Email & Phone Number

Edenvale, Gp, Za

• Managed creative briefs, including strategic briefs and designer feedback, to deliver compelling content that resonated with the target audience.• Develop and execute comprehensive brand strategies to increase brand awareness and drive customer engagement.• Collaborate with cross-functional teams, including marketing, product development, and sales, to align brand initiatives with overall business objectives.• Conduct market research and analysis to stay current on industry trends and competitor activity.• Manage and develop the execution of all brand-related materials, including website content, social media, and marketing campaigns.• Coordinate and manage events, activations, and partnerships to increase brand exposure and drive customer engagement.• Monitor and analyse brand performance metrics to measure the effectiveness of brand initiatives and make recommendations for improvement.• Executed email campaigns using Pardot, following brand guidelines and ensuring content accuracy.• Negotiated and liaised with third-party marketing agencies, ensuring delivery of quality content aligned with brand objectives.• Salesforce reports on marketing initiatives, analyses data, and provides insights to optimise performance.

Johannesburg Metropolitan Area

• Supported and maintained digital assets, ensuring brand consistency across all marketing channels.• Reported on marketing initiatives and analysed data to provide insights for optimisation.• Developed content plans and imagery, scheduled posts on all social media platforms, and provided monthly social media reporting using Hootsuite.• Identified themes and topics for content creation, wrote copy, and briefed content writers.• Managed the company website, ensuring SEO, updating content through CMS, and briefing technical agencies.• Managed internal and external events using EventSpark, including setup and coordination, supplier management, onsite management, budget, and communications.• Generated insightful reports on leads, campaigns, paid advertising, website, and overall marketing initiatives.

Bedfordview, Gauteng, South Africa

• Set and implemented social media and communication campaigns to align with marketing strategies.• Responded to comments and customer queries in a timely manner, maintaining a high level of customer satisfaction and improving brand reputation.• Monitored and reported on feedback and online reviews, providing insights to internal teams to improve customer experience and satisfaction.• Created engaging text, image, and video content for social media accounts, increasing click-through rates and web traffic.• Coordinated with Marketing, PR, and Communications teams to ensure brand consistency across all channels, including email marketing, digital advertising, and website content management.• Conducted competitor research and analysed data to identify trends and opportunities to improve social media and communication strategies.• Managed paid advertising campaigns across multiple platforms, including LinkedIn, Facebook Ads, and Twitter Ads, resulting in increased brand awareness and lead generation.

Johannesburg, Gauteng, South Africa

• Planned and executed successful ATL and BTL campaigns, increasing brand awareness and lead generation.• Conducted brainstorming sessions to develop innovative lead-generation campaigns and brand activations.• Successfully managed social media platforms, including content creation, scheduling, and monthly reporting.• Planned and implemented hybrid events, coordinating with vendors and ensuring seamless execution.• Assisted with ad hoc marketing administration tasks to support the marketing team.• Updated the company website using CMS, ensuring SEO and brand consistency.• Managed marketing collateral, including briefs, designs, and printing.• Conducted competitor research to provide insights for optimisation.

Johannesburg, Gauteng, South Africa

• Assisting with developing and implementing digital marketing campaigns across various platforms, including social media, email, and website.• Monitoring and reporting on key performance indicators (KPIs) to evaluate the effectiveness of digital marketing campaigns and make data-driven recommendations for optimisation.• Assisting with search engine optimisation (SEO) efforts, including keyword research and on-page optimisation.• Providing support for other digital marketing activities, as needed, including paid advertising, web analytics, and marketing automation.

Meadowdale

• Load finance applications and initiate the credit approval process• Negotiate finance terms and conditions with customers• Draft vehicle finance contracts and agreements, ensuring all documents comply with legal requirements and company policies• Collaborate with marketers and dealer FNI to ensure that all parties are aligned in terms of contract details and requirements• Ensure the accuracy of all finance contract details, including payment amounts, interest rates, and other relevant information• Provide customer support by addressing questions and concerns related to finance contracts.

Johannesburg Area, South Africa

• Conduct research on media outlets and journalists to identify potential media opportunities• Manage and update media contact lists and databases• Assist in the coordination and execution of events and press conferences• Monitor media coverage and compile media reports for internal and external use• Assist in the preparation of reports and presentations for internal and external stakeholders• Support the PR team in day-to-day tasks, including administrative tasks and ad hoc requests

Digital Marketing Professional Certificate, Digital Communication And Media/Multimedia, Distinction

Market research, Digital marketing strategy, Tracking & Analytics, Paid advertising, Digital PR, CRM & crisis management

Bachelor Of Arts - Honours, Strategic Brand Communication

Brand Communication and strategy planning, Brand Building and Channel Media Planning

Bachelor Of Arts - Ba, Business/Corporate Communications

Higher Certificate, Business Principles And Practice