Ross Burger Email & Phone Number

Providing advisory and hands-on consultancy services for digital marketing transformation, demand generation, brand development and marketing operations. Helping enterprises of all sizes to realize growth objectives through deployment and optimization of their people, process and technology. Delivering assessments and roadmaps that employ best practices.

San Francisco, CA, US

• Leading an international team of digital developers and WebOps experts missioned to drive digital marketing results for customer awareness and engagement and demand generation.
• Delivered a whole new Website www.talkdesk.com as a cornerstone of the company rebrand with over 1000 pages and over 2000 digital images, video media and interactive content
• Produced sales qualified pipeline accounting for over 50% of total new logo pipeline
• Delivered new localized websites in 6 languages – first of a kind at Talkdesk
• Introduced new web personalization experiences employing Salesforce Interaction Studio and embedded content marketing experiences employing Uberflip API integration
• Improved site performance by 50% and enhanced site quality and stability

Providing advisory and hands-on consultancy services for digital marketing transformation, demand generation, brand development and marketing operations. Helping enterprises of all sizes to realize growth objectives through deployment and optimization of their people, process and technology. Delivering assessments and roadmaps that employ best practices.

Andover, MA, US

Member of Marketing Leadership Team charged to deliver new and optimized digital touch points and programs. Leading the transformation from analog to digital marketing strategy for awareness and demand generation strategy. Own Marketing Operations function and deliverables including marketing automation on Marketo, lead qualification and flow, content.

Durham, North Carolina, US

• Leading a global team of MarCom professionals charged with delivering on awareness and demand generation results through integrated campaigns across 6 business units. Responsible for flagship Web property.
• Delivered new award-winning rebranded and mobile-optimzed Parexel.com with advanced design, graphic and functional elements
• Deployed 5 newly branded digital properties to resonate with flagship Web
• Delivered new Uberflip Demand Gen Portals for 6 business units
• Delivered new SEO/SEM and Personalization Programs to drive digital traffic and conversion
• Delivered new email nurturing program for content marketing

• Reporting to CMO, direct a team of 4 direct reports with a team size of 13 resources responsible for Digital Infrastructure, Social Media, SEO / SEM and Digital Marketing Program deliverables. Responsible for Digital.
• Delivered New Persona segmentation with buyer journeys and nurturing paths
• Delivered Automated trigger flows for new member registration and on-boarding
• Provided New Analytics Dashboards
• Provided new Digital Strategy for marketing automation, content publishing & personalization, mobile web & App strategy, digital asset management and CRM integration with Salesforce.com

Vélizy-Villacoublay, FR

• Directed a global team of 40 resources responsible for Digital Infrastructure, Social Media Platforms, SEO / SEM and Digital Marketing Program deliverables. Responsible for Digital experience of visitors, prospects and.
• Delivered 74% YoY increase in Digital Programs
• Achieved 245% YoY increase in Digital Inquiries
• Achieved 300% YoY increase in Market Qualified Leads
• Provided over 15% of company-generated marketing pipeline
• Delivered new digital event experience including Mobile Event App for iOS and Android, which increased event participation over 60%

Vélizy-Villacoublay, FR

• Directing a team of Brand Offer Marketing Directors charged with development and implementation of common marketing process and deliverables for the Dassault Systemes Brand portfolio. Managing the collaborative process.
• Delivered 36 new Brand Programs with 465 Campaigns from 10 Brands in 3 Sales Channels.
• Brand awareness & reputation, opportunity generation and revenue contribution of $375 Million in FY 2013.
• Delivery of the 3DEXPERIENCE Platform GTM sales kits, customer facing presentations, videos and reference materials.

Vélizy-Villacoublay, FR

• Directed ENOVIA Brand marketing programs, deliverables and digital properties, including Brand Web Site, User Portal, Social Media Platform and Internal Sales / Support sites. Own the digital media strategy and.
• Delivered Brand User Advocacy program and execution of related events, social media and web touch-points resulting in YoY increase of +250% user community engagement
• Contributed to delivery of the new “IF WE” international advertising program for Dassault Systemes, including creative concept and television advertisement (http://www.3ds.com/if-we/#campaign )
• Delivered ENOVIA brand offers and associated campaigns for lead generation resulting in 19% of Sales Pipeline

Vélizy-Villacoublay, FR

• Executing all organizational and financial programs for the ENOVIA Brand Strategy organization. Architect Organizational Transformation for internal operations and cross functional interlocks with extended enterprise.
• Managed USD $2MM budget, and all operations related to customer facing and internal marketing deliverables.
• Recognized by award from IVCA for 2011 production on ENOVIA Brand Film (http://www.ivca.org/award-schemes/ivca-awards/ivca-awards--2012-winners.html).
• Delivered new Brand Development Program to create new Brand Platform and associated creative and messaging deliverables, including new End User web site and community platform – www.enoviainformation.com and rich media

Vélizy-Villacoublay, FR

• Owned Global Brand Marketing Operations, including Brand Marketing Budget oversight and management, collateral and field enablement material production / publishing, management of product offer and go-to-market.
• Developed new Competency Assessment tools and policies resulting in global view of Sales / Tech-sales capacity and capability
• Developed and delivered Instructor Sourcing and Qualification Program to deliver global Instructor-lead training activities
• Delviered Global Enablement Strategy, and deliver training content and execution, including 80 new Computer Based Training modules and 50 Instructor-lead Training sessions

• Global Role responsible for development and execution of Channel Enablement programs for Dassault Systemes Value Added Resellers. Directly support Sales and Marketing processes within the Dassault Systemes Channel.
• Over-achieved sales targets with 45% YoY growth in software revenue across direct and indirect channels
• Delivery of Sales, Technical and Implementation Training materials and development of Offering Packages in line with Global and Regional Industry and Solution initiatives
• Delivered Customer Centric Sales training to internal Channel Sales teams in North America, as well as Channel Partners in Australia, North America and Southeast Asia

Delivered FY 2008 results of 45% YoY growth of ENOVIA MatrixOne Revenue in Australia and exceeded Revenue Target for all ENOVIA solutions in ASEAN / ANZ territory. Responsible for Direct Sales and Sales through Channel Partners for the ENOVIA Solution Portfolio in ASEAN and Australia / New Zealand Markets. This includes ENOVIA SmarTeam, ENOVIA VPLM and.

Delivered effective Alliance Programs resulting in additional 30% Marketing Budget funding from Alliance Partners, over achievement of Lead Generation targets accounting for greater than 20% of Pipeline Opportunities, delivered overall ROI of Revenue in excess of 15x of Marketing Spend. Responsible for strategy, planning and execution of marketing and.

Hillsboro, OR, US

Delivered annual revenue generation of USD $8 MM from ISV Alliance Ecosystem. Responsible for planning and execution of regional strategy, marketing programs and enabling activities to support world-wide Premier ISV relationships in Asia-Pacific. Manage annual budget in excess of USD $800K for development of integrated “Go to Market Programs” and joint.