Rhea Chandrachud Email & Phone Number

Boston, Massachusetts, United States

Boston, Massachusetts, United States

PetPax Co. is your pet's new best friend! We specialize in creating innovative products that ensure your pets live their best lives. With a passion for pet wellness and a commitment to quality, we deliver fun and functional solutions that keep tails wagging!Omnichannel Content Strategist: I execute diverse content marketing strategies across multiple formats.SEO-Driven Brand Architect: I implement SEO best practices and ensure brand consistency across all platforms, enhancing search visibility and maintaining cohesive messaging and visual identity.GTM Strategy Expert: I'm involved in developing and executing go-to-market strategies for new product launches, encompassing market analysis, competitor research, and industry trend monitoring to ensure strong market fit.Consumer Insights Specialist: I've conducted comprehensive customer surveys to refine segmentation and gain actionable insights into product usage patterns and customer behaviors, directly influencing product development and marketing strategies.

Boston, Massachusetts, United States

Digital Analytics Specialist | Customer Journey ExpertLeveraged Google Analytics and MS Clarity to enhance user engagement and UI/UX design, integrating data-driven insights with customer journey maps.Developed omnichannel marketing strategies for B2B clients, focused on improving client satisfaction and retention through data-informed recommendations.Conducted in-depth user behavior analysis to drive feature prioritization, aligning product development with customer needs and market trends.

Boston, Massachusetts, United States

Boston, Massachusetts, United States

Led Digitas’ winning team in a client case competition; crafted a data-driven multi-channel campaign to increase traction and engagement among target consumers in Q4 – pitched to senior stakeholders of a Fortune 500 shoe companyExecuted search terms report reviews (Google and Bing Ads) to inform keyword spending and bidding strategies; analyzed weekly paid search campaign performance to support budget pacing and optimization decisionsCreated ad copy for 15 new branded campaigns, targeting distinct customer groups and enhancing brand visibilityConducted competitor analyses of top 10 industry competitors to refine messaging and identify opportunities to differentiate service offerings

Pune, Maharashtra, India

Developed the GTM strategy, brand positioning, and pricing strategy for Indian (D2C) and international (B2B) marketsSuccessfully launched 30+ SKUs in the “better-for-you” category, driving market differentiation and growthLed the creation of comprehensive brand assets, including logo, packaging, product descriptions, marketing collateral, and website content, ensuring consistency and impact across all 30+ SKUs

Pune, Maharashtra, India

Spearheaded a 15-member team; mentored associates; executed quality checks; and conducted performance evaluationsManaged cross-functional B2B and B2C projects (industry trends research, customer feedback integration, and skill assessment and training)Executed the GTM strategy for TrulySet (an end-to-end self-publishing service) – integrated market research, brand positioning, and operational optimization through extensive cross-functional collaborationLaunched inbound marketing strategies (content creation, social media engagement, and email campaigns); led content marketing initiatives (infographics, blog materials, and UGC author reviews) – fostered a global client base of 250 writers for TrulySetConducted consumer, competitor, and market research that shaped pricing decisions; improved customer relationship management – resulted in 2x return customers and 3x increase in customer conversions

Pune Area, India

Managed editorial team’s onboarding, training, daily assignments, and quality and performance reviewsCollaborated with Sales and Operations to develop the GTM strategy for customizable B2B services for clients in the US, China, the Middle East, and Europe – led to 10 long-term contractsDeveloped PaperTrue’s brand strategy playbook and led initiatives across marketing, sales, operations, and editorial departments to redesign and align existing customer touchpoints – increased customer satisfaction (reduced refund requests by almost 45% and increased positive reviews on customer review websites by 1.5x)

Pune, Maharashtra, India

Pune, Maharashtra, India

Master Of Business Administration - Mba, Marketing, 3.71

Activities and Societies: Chief of Diversity, Equity, and Inclusion, Graduate Student Council 2023-24 Graduate Student Council Bylaws.

Master Of Arts - Ma, English Language And Literature, General, 3.97

Bachelor Of Arts - Ba, English Language And Literature/Letters, First Class

Activities and Societies: Organizer of Epiphany 2014, intercollegiate literary festival; Editor at Mosaic magazine, Symbiosis; Sole.