Rhea Chandra Email & Phone Number

New Delhi, Dl, In

San Francisco Bay Area

Hanover, New Hampshire, United States

Singapore

Driver Experience

Singapore

Singapore

• Executed product development using Agile methodology and task management using JIRA; translated complex market requirements to product requirements and user stories with relevant user acceptance criteria. • Created use case diagrams, high level page flows and mockup sketches to ensure teams have an understanding of the big picture.• Launched the Reporting & Insights module for pocketmath’s PRO platform aimed at simplifying the data gathering process for customers, helping them visualise campaign performance and optimise based on several strategies via one single dashboard.• Revamped our internal management tool to bulk manage orders, automate finance team’s invoice generation process and troubleshoot campaigns more effectively.• . Conducted UAT using multiple test cases to ensure that the product meets all business requirements when tested with real world scenarios.

Singapore

• Decreased ‘cost per acquisition’ for our clients by conducting A/B tests of product features like ‘Rules Based Optimization’. This involved modifying the bidding algorithm based on real time insights to achieve campaign KPI targets.• Queried Postgres and MySQL databases to extract and analyze data for more than 40 billion impressions daily to spot trends and evaluate various campaign metrics across all our exchanges, publishers and customers.• Create, automate and manage more than 30 real-time Tableau dashboards to monitor our KPIs at the global and team level.• Initiated a project to test campaign attribution rate by analyzing geographical data thereby proving the value of targeted ads in driving conversion metrics.• Set up an automated process to send push notification emails triggered by selected events through Google Developer.

• Generated real time insights by evaluating data fields from multiple sources using 3rd party tools like Frolle, Digimind and Sysomos.• Selected keywords based on target buyer research which increased campaign CTR’s by about 8%.• Developed the Singapore Happiness Report by tracking the daily sentiment of different industries in Singapore via social listening tools.

• Improved efficiency of reporting processes by building an online simulation of offline KPI reports for automatic entry of new leads into an online database. I helped to reduce 8 to 10 hours of manual weekly labor.• Created visualisations and dashboards to communicate insights derived through market trend analysis.• Helped achieve targets by preparing monthly catalog growth and backlog statistics reports for the regional marketplace teams.

Student Counselor at Initiative Mission Admission, TOI- -Help answer the queries related to foreign admissions.-Act as an informative mentor and guide for the students seeking admissions in Singapore and the US. -Required to answer the questions posted by the students on the website and Live Chat Session.

Singapore Management University

• Lead the club, working in tandem with the other Exco members• Responsible for liaising with sponsors, partner clubs etc• Organized events and workshops for members of club and helped with the Marketing of these events• Responsible for overseeing the work of other Departments within the club.

Armenia

•Taught English and given lectures on Human Rights to Middle School Children in Armenia. • Was in charge of collecting material, coordinating with local NGO’s, working in close proximity with international interns. • Represented Singapore and India in the AIESEC Armenia Nation Congress Conference.

Bachelor'S Degree, Economics

Activities and Societies: SMU Film Society, SMU AIESEC, SMU Economics Intelligence Club, SMU Basketball, Indian Cultural Society, SMU.

Bachelor'S Degree, Economics

USE Courses studied: International Integration, Game Theory, Labour Economics, Industrial Economics

Environmental Economics And Sustainable Development

Isc, Computer Science

Activities and Societies: Student Council, Debate Team, Dance Team, Basketball Team, Theatre, Swimming • President, School Student Council.

Master Of Business Administration - Mba