Rhea Jain Email & Phone Number

Mumbai, Maharashtra, India

At FreeCharge, a subsidiary of Axis Bank, I am working in DBAT (Digital Banking & Transformation) group which is responsible for driving digital transformation initiatives at Axis Bank. In my 2 year tenure I have got the opportunity to build and deliver features in some of very impactful products: CASA digital onboarding journeys - Have handled Axis Bank.

• Managing EdTech products and solutions including conceptualizing, adding new features, functional design enhancements and making customizations based on client’s requirements (in line with our product roadmap).
• As an agile product owner, managing workflow, prioritizing sprint cycles, maintaining product backlogs, and coordinating with cross functional teams (Business, UI/UX, Development, Testing).
• Interfacing with clients to manage expectations and feedback loop.
• Product ownership of Learning Management Solution (LMS), and Question & Test BankManager (QTB) - building fresh following agile approach with MVP at early stages and continuously evolving based on feedback from end.
• Introducing new features and design to OMR software (for mobile) and Computer Based Test (component for English proficiency tests - AI based evaluation).
• I review some marketing initiatives and activities which revolve around creating product stories and pitch, and managing vendors (agencies)

B-18 Infocity -1 Sector 34 Gurgaon, Gurugram, Haryana-122001

• Joined with a role to optimize lead management process. Started with gap analysis to reduce lead leakage and increase efficiency. Proposed and developed an in-house lead management platform (coordinating with mobility.
• Reducing data inconsistency
• Reduced manual hours of maintaining and updating sheets on excel
• Proper tracking of leads in sales pipeline
• Transparency and optimization of lead management
• Created product pitches and use cases for our offerings (communication channels - Chatbot,WhatsApp for Business, SMS, Email, Voice, Cross-channel platform). Worked closely with product heads to understand the product.

Unicus HealthReach Corp. is a US based start-up focused on building an IOT based BLE device for medicine reminder that can be set-up and controlled through an app. It can remind the user to take medicine and collect adherence data.For Unicus, I had been developing the functional design and wireframe to build a mobile app after understanding the product.

New Delhi Area, India

• FoneEssential Life Management Services is a subsidiary of Magpie Technologies (https://livemore.life), a UK based company with global presence. FoneEssential is into toffee insurance for mobile phones and credit.
• Responsible for ad operations, creatives, response analysis, UTM setup, campaign timings, analytics and comparisons.
• Worked closely with direct advertisers such as NDTV Gadgets 360, Dailyhunt and MySmartprice for campaigns, that included complete campaign creation, product pitch, identification of relevant advertising section &.
• Campaign management of Google Adwords – right from creatives, pitch, keywords selection & exclusions, managing Quality score (9 plus), budget & analysis.
• Facebook campaign management and creatives selection and creation.
• Landing page optimization (LPO) for improving conversions –page redesign, competitive analysis, A/B testing, trials, feedback, and changes for improving Quality score on Google Adwords.

Delhi Area, India

MegaMag (listed - Amazon India) is a startup on health supplements, and manufactures and sells Magnesium (Oil), which is a vital macro-nutrient.Planned and executed digital marketing activities, achieving top rankings Amazon on GoogleManaged product listing, product description, Q&A, customer reviews, inventory & getting the “buy box” and “prime” tag from.

Programming And Data Science

Currently enrolled in this online program

Bachelor Of Journalism And Mass Communication

Advanced Digital Marketing Program

Schooling, 10+2 Science