At NY NOW®, my role as a Buyer Relations Associate revolved around curating high-impact buyer communications and managing key accounts. We achieved significant success in elevating buyer attendance through personalized outreach and strategic email campaigns, marked by high open rates and click-through rates.My proficiency in HubSpot Sales Hub and a deep understanding of customer onboarding processes empowered me to effectively manage and nurture buyer relationships. In pursuit of new challenges, my goal is to leverage these competencies to drive sales and marketing strategies, ensuring maximum engagement and business growth.
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Buyer Relations AssociateNy Now® Jan 2023 - Sep 2023New York City Metropolitan AreaDeveloped and executed email campaigns, achieving a consistently high open rate and CTR. Crafted personalized communications, boosting buyer attendance at major trade shows.Managed high-profile buyer accounts, fostering strong relationships and engagement.Contributed to the strategic development of a Hosted Buyers Program, enhancing industry engagement. Utilized CRM tools to manage and nurture key buyer relationships effectively.Analyzed buyer engagement data, identifying trends to optimize future event strategies and improve attendance rates.Maintained detailed records of buyer interactions, ensuring accurate and up-to-date CRM entries for seamless follow-ups. -
Retail Partnership AssociateBulletin Jul 2021 - Jan 2023Conducted cold calls and lead research, generating 250 sales leads weekly for platform registration.Executed email marketing campaigns, newsletters, and social media engagement to build new business relationships.Curated tailored brand and product suggestions, boosting monthly GMV through new retailer accounts. Crafted personalized recommendations for new and VIP buyers, enhancing buyer engagement and satisfaction.Applied meticulous vetting processes to ensure high-quality leads, contributing to effective sales strategies. -
Marketing CoordinatorHomeopet Llc Aug 2019 - Jan 2021Managed email and print marketing campaigns, enhancing brand visibility and customer engagement. Developed new brand guidelines, collaborating with major retailers to update product visuals and descriptions. Coordinated trade show booths, ensuring effective display setups and promotional materials.Analyzed marketing data to identify trends, optimizing campaign strategies for increased ROI and customer acquisition.Introduced a new social media strategy, resulting in an increase in follower engagement and brand awareness.Implemented SEO best practices, boosting website traffic and improving search engine rankings.
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Senior Operations AssociateUrbanstems Apr 2018 - Feb 2019 -
Client Services Team LeadH&R Block Feb 2015 - Apr 2018 -
Front Desk Agent/Manager On DutyCapri Southampton || Hotel | Restaurant | Bathing Club Jun 2015 - Oct 2017
Frequently Asked Questions about Rachel Gregory
What is Rachel Gregory's role at the current company?
Rachel Gregory's current role is Buyer Relations Associate at NY Now/Bulletin.
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Rachel Gregory
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Rachel Gregory
Assistant Vice President - Client Support Services | Financial Analyst | Accounts Payable | Accounts Receivable | Call Center & Customer Service ManagementGreater Hartford1guycarp.com -
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Rachel Gregory
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