Experienced creative leader that brings brand campaigns to life through ideas that span across digital media, social, content, influence, and PR.I established one of Australia's largest and fastest growing branded content offerings for IPG Mediabrands and led a team to deliver award winning work across social media, influencer marketing, and integrated media partnerships in both Sydney and London.I then joined DDB Sydney & Mango as Head of Social and Content, and later, I became Head of Creative Amplification (social, talent, partnerships) at indie agency Emotive.Now I'm tapping into all my paid, earned, and owned expertise, as the Head of Cultural Design at Clemenger BBDO. I’ve worked with brands across FMCG, government, alcohol, auto, non-profit, and finance sectors. Client experience includes Amazon, Google, YouTube, NSW Government, McDonalds, Coca-Cola, Pernod Ricard, Converse, ING, Tourism Australia, J&J, Carlsberg, LEGO, Hyundai, Optus, Wesfarmers Group, among others.
Listed skills include Social Media Marketing, Digital Media, Digital Marketing, Social Media, and 25 others.