Rhidian Taylor Email & Phone Number

Olney, Gb

Milton Keynes, Gb

Brand marketing at Škoda including car launches, demand creation campaigns, brand activations, sponsorships and partnerships.

Milton Keynes, Buckinghamshire, Gb

Launched Volkswagen’s electric vehicle (EV) range achieving:#1 for EV consideration #2 for EV sales (behind only Tesla)Launch positioning as “created carbon neutral” shifted Volkswagen perceptions to the most sustainable traditional car brand. ID.3 campaign won a gold and silver lion at Cannes, becoming the third most-awarded campaign the world in 2021 (WARC 100). @TinyFootballCar went viral at EURO 2020 and Women’s Euro 2022 achieving 550k new followers of the brand. It was voted Best Social Media Campaign in Europe (Lovie Awards 2022)Volkswagen’s “Electrifying movies” sponsorship idents for ITV Movies won silver at British Arrows 2023. ID. Buzz launch won Best Paid Social Campaign at Performance Marketing Awards, 2023

Coventry, West Midlands, Gb

Led the national communications team for the Land Rover and Jaguar brands in the UK, growing sales and market share on both brands. Launched Range Rover Velar, new Range Rover Evoque, Jaguar I-PACE and Jaguar E-PACE. Led sustain campaigns in Land Rover Discovery and Discovery Sport. - Won 'Best Branded Content' and 'Most Original Podcast' at the British Podcast Awards 2018.- Won an Aerial award for ‘Yeti’ radio advert, April 2019Built and optimised JLR's performance marketing engine (getting 4x as many engaged users per £ spent from display and 2x as many from PPC).Set up a media partnership between Jaguar and Channel 4 which increased brand perceptions and consideration among women and was shortlisted for a Thinkboxes Award for creativity. Managed the media agency transition from Mindshare to Dentsu X.

Milton Keynes, Buckinghamshire, Gb

Campaign for the Golf GTE hybrid sold out of cars and won 3 golds / 2 bronzes at the British Arrows (2018), a Thinkboxes Award (2017) and best automotive ad at Campaign Big Awards (2017).Set up digital performance marketing for Volkswagen used cars, achieving a 29% YoY increase in online searches for used Volkswagens, resulting in over 13k incremental sales at a ROI of over 1,000%.Managed the media agency transition from Mediacom to PHD.

Edinburgh, Scotland, Gb

Led a team of 26 and £80m annual budget to re-build the NatWest and RBS brands following the financial crisis.Relaunched NatWest under “fairer banking”, making it the most trusted of the big 5 banks. Introduced NatWest’s distinctive purple identity. Rebranded RBS as Royal Bank of Scotland, reconnecting it with its Scottish roots. Led ATL campaigns across the NatWest and Royal Bank of Scotland, winning awards at Marketing Society Scotland, British LGBT Awards and UK Sponsorship Awards.Led and activated sponsorships including RBS 6 Nations rugby and NatWest cricket.

Wilmington, Delaware, Us

Launched the Barclaycard brand in the USA achieving 35% awareness and helping make Barclaycard America's fastest growing credit card.Led a team of 11 including an in-house creative team.

London, Gb

Managed the Barclaycard brand across markets, doubling UK brand consideration within 3 years (from 18% to 36%) and making Barclaycard the most considered brand. Created the global brand positioning and identity and implemented it globally. Still in use today, the identity was showcased in Design Week’s Benchmark (book of best practice) and won Best Card Design at the Credit Card Awards. Built a global brand team of 9 from scratch, rated as World Class in an independent audit by Interbrand.

New York, Ny, Us

Delivered the American Express RED campaign, extending the brand to a younger, female audience.- Achieved 33% awareness among the ‘Latte Activists’ target audience, with those aware 50% more favourable towards the brand- Delivered 65k new acquisitions and won Best Marketing Campaign at the Credit Card AwardsIncreased market share by 14% through SEO, digital and print advertising for the British Airways and Nectar credit cards.Activated sponsorships including Wimbledon, Rolling Stones European Tour and World Golf Championships.Featured in Marketing Week as one of the marketing’s ‘Rising Stars’.

London, Gb

Responsible for Vodafone's consumer advertising in the UK across TV, print and digital (media budget £32m).Increased percentage of sales through owned channels from 28% to 57%, reducing cost per acquisition by £50.Part of the team who delivered Vodafone ‘Stop The Clock’, a campaign that was in the Top 10 most awarded campaigns worldwide in 2006 (Gunn Report). It achieved 88% recognition among UK 16-64 Adults with over 1m people responding, winning awards including:- Silver Lion, Best Commercial (Cannes Lions International Film Festival, 2006)- Promo Lion, Best Use of TV (Cannes Lions International Film Festival, 2006)- Yellow Pencil (D&AD Awards, 2006)- Silver (CLIO Awards, 2006)‘Best Network’ outdoor campaign achieved No.1 in Posterwatch and was displayed in ‘Excellence in Advertising’ exhibition, Glasgow 2005.

London, Gb

Responsible for in-store marketing within Vodafone's 350 retail stores in the UK, e.g. window displays, POS materials, sales collateral.Created the new brand experience for Vodafone’s flagship stores, trialling the use of digital signage and interactive screens long before they became mainstream.Launched 'Walk Out Talking' – a first-to-market service that ensured every customer left the store with a fully-charged phone and a demonstration of Vodafone’s services (later adopted by brands like Apple).

London, Gb

Two year graduate training scheme across Loyalty Marketing, Insights, CRM and Brand Management.Launched and product-managed Barclaycard Energy, conceiving and implementing a first-to-market initiative to sign up customers without paperwork, leading to a three-fold increase in conversion rates and 97% customer satisfaction levels

Postgraduate Diploma In Marketing

Bachelor Of Science (Bsc), Economics & Management