Sam Owen Email & Phone Number

Milton Keynes, England, United Kingdom

Overall responsibility for the development, implementation, performance and evolution of our B2B marketing strategy, communications channel planning and management to support the Skoda brand Fleet function.With cost centre and budget control, I manage all aspects of B2B marketing and the full marketing channel mix (inc. Events) across B2B and work extensively with Salesforce & Pardot too.

Milton Keynes, United Kingdom

Responsible for the development and delivery of B2C - Retail Marketing, CRM, Data & Insight strategies.With budget responsibility. Working across the full channel mix, with ownership of all operational Retail Marketing activity for our network partners, as well as delivery of the brand’s B2C CRM, Data and Insight programmes.

Milton Keynes, United Kingdom

I am responsible for the development and implementation of all Retailer Marketing communications activities and collateral nationally across the Retailer network. Covering new cars, approved used vehicles, fleet, motability and aftersales. In addition I manage the development and delivery of: individual Retailer Marketing plans; material and collateral for Retailer product launches and Retailer POS.Supporting these activities, I also manage: compliance with brand standards on Corporate Identity (marketing) across all areas of the business; Retailer Marketing budgets (brand held) and all Retailer Marketing agencies.

Milton Keynes

Working across the Volkswagen Group UK brands, in a Factory and Retailer facing role, I have overall responsibility for the development, programme management, delivery and implementation of the group brand corporate identity (CI) programmes nationally, across our Retailer and Authorised Repairer networks, communicating the VWG brands through the physical retail environment and creating a critical first impression at an integral touch-point in the customer journey. Managing an internal team, and external European supply chain network, to deliver projects and programmes to a national group Retailer/Repairer network of c1,000 sites.

General Role:I was responsible for building the CSR and Sustainability programmes, initiatives and software tools which we market to our client base in both the public and private sector. Key Achievements:• Led the design and development of the EMAPS Product Assessment sustainability tools. • Lead consultant to clients on CSR sustainability government legislative requirements e.g CRC, DEFRA NI's, GPP, SMART SPP and the Sustainable Procurement Action Plan & Flexible Framework. • Created the programmes, policies, proposals and initiatives for clients to address their CSR and Sustainability requirements• Led the design and development of the web based Supply Chain Vendor Assessment tool for sustainable procurement and continual improvement auditing.• Devised a programme for incorporating GPP (Green Public Procurement) into product design and procurement, for Public Sector clients, in communication with DEFRA.• Devised low carbon initiatives for client operations in transport, head-office functions, procurement and waste management to reduce emissions and long term costs. • Research and assess third party organisations that provide EMAPS with specialist skills• Created waste management programmes for the reduction and re-use of waste, by upcycling waste into usable products and diverting waste from landfill.• Developed a Strategic Partnership Network for EMAPS• Designed EMAPS corporate web site in its entirety• Created significant cost saving and revenue generation opportunities for public sector clients through the use of energy, waste and carbon reduction initiatives. • Ensured Compliance - that proposals were in keeping with legal and regulatory requirements, taking specialist advice as required from organisations such as: WRAP, DEFRA, ICLEI and The Carbon Trust.• Future-proofing - Identified innovations and technologies

General Role:As a director and shareholder, I was responsible for managing the development, delivery and implementation of major capital and marketing projects to blue chip clients - including P&L responsibility for margin protection and cost management.Key Achievements:• Successfully managed the delivery of the first phase of National Australian Bank’s new High Street Corporate Identity programme. 27 branches, over four months, programme value of £1.5mn.• Executed and delivered the remaining 200 Vauxhall UK Retailer, Corporate Identity fit-outs, approximately £2.5mn turnover, over 14 months.• Project Managed the successful fit-out of Chevrolet UK’s Retail Network on behalf of Chevrolet Europe. 50 Dealers, over 12 months, turnover of £250k.

Luton, United Kingdom

In a Retailer facing role, responsible for managing the day-to-day delivery of Vauxhall’s new retail Corporate Identity (CI) programme (latterly inc. Saab, Opel Ireland and Chevrolet).

Luton, United Kingdom

I held a strategic/analytical role (reporting to the Franchise Operations Development Manager) creating Ideal Network Plans (INP's) and Network Blueprints based on analysis of market data, geo-demographics, vehicle parc and other statistical data. Creating detailed feasibility proposals for senior management to support the strategic development of the Vauxhall Retailer Network.

Milton Keynes, United Kingdom

Various roles, work directly on all passenger car retail and fleet marketing and demand forecasting allocation programmes.

Ba Hons, Marketing, 2:1 (Hons)

Activities and Societies: Also successfully completed The Market Research Society certificationBA Marketing (Hons) Court Medal Award.

Education record