Rita Zerhouni Email & Phone Number

Toronto, Ontario, Canada

•Lead the development and execution of high-impact communication materials, including press releases, presentations, and social media content, focusing on creative and strategic direction.•Cultivate and maintain strategic relationships with trade media and identify optimal advertorial placements to enhance brand visibility.•Drive the evolution of the firm-wide brand strategy and messaging, tailoring communication for diverse key audiences to reinforce market positioning.•Oversee and streamline internal employee communications, ensuring alignment with corporate objectives and enhancing organizational cohesion.•Strategically identify and secure speaking engagements for senior leaders, elevating the firm’s thought leadership and industry presence.•Manage and leverage sponsorship opportunities to amplify Entuitive’s leadership presence and penetrate emerging markets.•Collaborate with the Marketing and Business Development team to leverage client insights and project data, refining messaging strategies throughout the client lifecycle.•Project manage initiatives from strategy through execution, ensuring timely delivery and alignment with overarching business goals.

Toronto, Canada Area

•Developed strategic communications plans that supported business development opportunities, strategic growth opportunities, and brand awareness. •Provided strategic communications and public relations counsel to the Senior Leadership Team. •Managed sponsorships, assisted in partnership negotiations and deal structuring, and followed up on ad placements in collaboration with various partners to ensure they met the target objectives. •Handled crisis management, maintained a positive image for Desjardins Group by identifying potential risks to mitigate and restore negative brand impact. •Led strategy for digital and social media communications platforms both internally and externally. •Collaborated with the marketing, business design, and product teams to develop a variety of communications materials such as strategic presentations and marketing decks. •Managed events, supported branded promotional events to increase brand awareness, cultivate business relationships, and further industry partnerships. •Represented and engaged Desjardins Group within the framework of agreements with partners or external organizations. •Oversaw project and program management from strategy development through to execution, ensuring alignment with business objectives and successful delivery of key initiatives.

Toronto, Canada Area

•Communicated with stakeholders to implement guidelines and content strategies.•Vendor management, facilitated supplier relationships, contract negotiations, and established vendor standards.•Account management, developed and managed annual departmental budget as well as presentations at corporate events. •Used design programs and computer software to format, edit, proofread and combine text, numerical data, photographs and charts to produce publication-ready material.•Record management, ensured departmental compliance with policies and procedures.•Event planning, design and production while managing all project delivery elements within deadlines.

Toronto, Canada

•Managed customers’ portfolios by using wealth management, and debt management concepts to provide value-enhancing recommendations.•Engaged in proactive activities such as leading and participating in campaigns to foster relationships with external centres of influence.•Focused on quality customer service, customer retention and new business development strategies.•Voice of employee ambassador; helped communicate views on organizational issues to senior managers which contributed toward innovation and business improvement.

Project Management, Information Technology Project Management

Bachelor'S Degree, International Relations And Affairs