Produced digital content including case studies, presentations, website copy, articles, and one-page documents, tailored to specific business objectives and target audiences.Worked directly with the Managing Director to receive content briefs (target market, topic, and primary CTA) and delivered high-quality, engaging content that aligned with company goals.Ensured all content was on-brand, clear, and compelling, meeting deadlines and maintaining consistency across all formats.Adapted tone, style, and messaging for different topics, ensuring the content effectively communicated with the intended audience.

Promoted to Digital Marketing and Research Lead after demonstrating strong performance, taking on increased responsibility for research-based tasks and strategic decision-making.Managed the health, SEO, and content strategy for the Ecoserv Group website, overseeing all aspects of content creation, updates, and optimisation, resulting in a 20% increase in organic traffic and improved user engagement.Worked closely with Franchisees to create bespoke landing pages using HubSpot, tailored to support the specific needs of each region, leading to a 30% increase in regional lead generation.Led the collaboration with a Google Ads agency, helping to optimise campaigns and, together, reached the finals of the UK Search Awards 2021 for Best Use of Search – B2B (PPC).Supported the Marketing Director with the company’s rebrand, managing the website’s role in the process and ensuring consistency in design and messaging across all digital platforms, contributing to a 25% increase in brand recognition.Managed the website migration, ensuring a smooth transition with minimal disruption and contributing to a 30% improvement in site performance post-migration.Ensured SEO best practices were implemented across all website content, driving a 10% improvement in search engine rankings and increasing visibility.Contributed to back-to-back record sales years for leads generated through organic search, helping to achieve a 25% increase in qualified leads year-over-year.

Managed the company’s Google Ads Grant account, efficiently utilising the available budget to optimise campaigns, resulting in a 30% increase in website traffic and a 20% improvement in conversion rates.Took full responsibility for SEO across the entire website, managing both technical SEO and on-page optimisation, leading to a 15% increase in organic search rankings and a 10% improvement in user engagement.Collaborated with a UX/UI agency to enhance the website’s functionality, resulting in a 25% improvement in page load speed and overall site performanceManaged venue partner relationships, onboarding 10+ new partners by collating and reflecting their information on the website, and overseeing updates and changes from existing partners, contributing to a 20% increase in enquiries.Wrote engaging social media posts to promote venue partners, generating a 30% increase in social media engagement and driving higher visibility, resulting in more direct enquiries and bookings.Assisted in organising 4 partner events, contributing to the successful execution and promotion of collaborative initiatives, leading to a 15% increase in partner event attendance.Wrote long-form content that supported marketing efforts, enhancing the company’s online presence and contributing to a 10% boost in brand awareness.Managed the copy for the venues section of the Experience Oxfordshire Visitor Guide, ensuring the content was compelling and accurately represented partners.Encouraged venue partners to pay for features in the guide, achieving a record number of partner sign-ups and driving increased revenue for the organisation.

Managed the company’s LinkedIn and Twitter accounts, increasing follower engagement by 20% through targeted content strategies.Collaborated with the Events Manager to organise corporate events, contributing to a 15% increase in attendance year-on-year.Supported the Website Manager in creating SEO-optimised content and maintaining website functionality, which led to a 30% boost in organic search traffic.Worked closely with the Website Manager during a website migration, completing assigned tasks such as transferring content, verifying functionality, and supporting the transition process.Improved the website's user experience by assisting with updates to staff profiles and other key sections.Trained in Google Ads, taking on tasks such as writing compelling ad copy and assisting in campaign optimisation.

Established and managed the company’s social media presence, resulting in a 25% increase in follower growth within the first three months.Created and scheduled engaging social media content, boosting post engagement rates by 15%.Supported website updates to improve navigation and usability, contributing to a 10% increase in site traffic.Conducted in-depth market research and delivered a comprehensive strategy to enhance marketing efforts, identifying key platforms that led to improved brand positioning.