• Develop strategies & opportunities through analytics and value creation to drive growth with the Retailer and work closely with the Key Account Managers• Make data-driven recommendations on assortment, shelving and promotional strategies based on the understanding of the retailer’s strategies• Assess promotion effectiveness by analysing the impact of consumer promotions, displays and new SKU launches and develop National Consumer Promotion Plan for all Retail Key Accounts• Price… Show more • Develop strategies & opportunities through analytics and value creation to drive growth with the Retailer and work closely with the Key Account Managers• Make data-driven recommendations on assortment, shelving and promotional strategies based on the understanding of the retailer’s strategies• Assess promotion effectiveness by analysing the impact of consumer promotions, displays and new SKU launches and develop National Consumer Promotion Plan for all Retail Key Accounts• Price Elasticity Study – to understand the shift in Sales volumes and Market Share for Red Bull and its Competition• Identify national and regional sales trends based on Shopper Offtake analysis and collaborate with the Executive team for Annual Business Strategic Planning Show less

Handled National Retail accounts for Red Bull. My key responsibilities included• Strategic Partnership with Retail Key Accounts• Generating sales, that is 18% of the entire Retail Business for Red Bull India• In-store BTL activities for my accountsConsumer Insights (Retail)• Measured the impact of promotions, displays and new SKU launches, using a Promotion Evaluation tool, and accordingly plan National Consumer Promotions for all Retail Key Accounts• Identified… Show more Handled National Retail accounts for Red Bull. My key responsibilities included• Strategic Partnership with Retail Key Accounts• Generating sales, that is 18% of the entire Retail Business for Red Bull India• In-store BTL activities for my accountsConsumer Insights (Retail)• Measured the impact of promotions, displays and new SKU launches, using a Promotion Evaluation tool, and accordingly plan National Consumer Promotions for all Retail Key Accounts• Identified growth opportunities and drive decision-making by generating Shopper Offtake, Market Share, Distribution and Competition insights with Key Agency Partner, AC Nielsen• Deliverd in-depth National, regional and format wise Shopper Offtake analysis to Top Management• Developed the 2016-2018 Consumer Promotion plan to achieve a significant increase in sales and positive ROI Show less

In-depth rotational stints across the key departments in Red Bull: Sales, Distribution and Marketing• Independently managed Distributor Partner revenues resulting in achievement of 124% of sales targets• As a Field Marketing Specialist, was part of consumer activations, content creation and analysis of total media reach• Management of Student Brand Manager Program and Wings Team Program across multiple colleges and corporates

Pre-launch analysis for low-end Forklift for Material Handling Equipment Division• Conducted Primary Research on a sample of 45 companies across 9 Tier 1 and 2 cities of India• Competitor analysis to identify gaps in the existing product and services of Godrej• Recommended an end-to-end Customer Acquisition and Retention Strategy for existing and new product

• Responsible for the enhancement of a web based investor relationship system for a BFS client• Introduced and implemented changes according to the business requirements (J2EE and JAVA)• Single Point of Contact with the client team during post-delivery phase for my module• Conceptualized and conducted sessions on inter-module integration in Claris Application for associates and client team