Ria Gupta Email & Phone Number

Winnipeg, Mb, Ca

Winnipeg, Manitoba, Canada

Key Responsibilities:- Develop and propose comprehensive digital marketing strategies to drive revenue growth for the company and clients' businesses. This includes: ◦ Analyzing client needs and target audiences. ◦ Setting measurable marketing goals and KPIs. ◦ Developing a mix of organic and paid advertising strategies (SEO, content creation, Google Ads, Meta Ads). ◦ Optimizing website and content for search engines (on-page, off-page, and technical… Show more Key Responsibilities:- Develop and propose comprehensive digital marketing strategies to drive revenue growth for the company and clients' businesses. This includes: ◦ Analyzing client needs and target audiences. ◦ Setting measurable marketing goals and KPIs. ◦ Developing a mix of organic and paid advertising strategies (SEO, content creation, Google Ads, Meta Ads). ◦ Optimizing website and content for search engines (on-page, off-page, and technical SEO). ◦ Identifying and implementing effective marketing channels and tactics.- Utilize digital marketing platforms like Google Ads, Meta Ads, WordPress, Swydo, and Looker Studio to execute the strategies.- Create data-driven reports using tools like Swydo and Google Looker Studio to inform SEO and content creation strategies, focusing on: ◦ On-page SEO: Keyword performance, content optimization, internal linking structure. ◦ Off-page SEO: Backlink profile analysis, link-building opportunities. ◦ Technical SEO: Website speed, mobile-friendliness, crawlability, indexation.-Conduct competitive analysis for clients using tools like SEM Rush to inform strategic decision-making.-Design campaign launch strategies across various platforms (Meta Ads, Google Ads, etc.) including goals, creative direction, and audience targeting.-Deliver insightful monthly reports to clients meeting established business review standards, including KPIs, utilizing data visualization tools like Swydo and Looker Studio for clear and impactful communication.Additional Skills: • Excellent written and oral presentation skills. • Ability to work independently and collaboratively. • Commitment to continuous learning by staying updated with the latest Google, Meta, and LinkedIn certifications, as well as other industry-relevant certifications to stay ahead of the curve. Show less

Winnipeg, Manitoba, Canada

-Key Role in Laundry Product Launch: Led the launch of "Formula No.136" an all-natural laundry soap, with a central focus on content creation & social media presence. Crafted an engaging storyboard and conducted thorough market and competitor analysis. Captured the soap's extraordinary 10-year journey and 136 trials in a compelling ad video. Developed strategic campaign briefs, video campaigns & teaser campaigns. -Content Creation & Copywriting: Developed engaging content across… Show more -Key Role in Laundry Product Launch: Led the launch of "Formula No.136" an all-natural laundry soap, with a central focus on content creation & social media presence. Crafted an engaging storyboard and conducted thorough market and competitor analysis. Captured the soap's extraordinary 10-year journey and 136 trials in a compelling ad video. Developed strategic campaign briefs, video campaigns & teaser campaigns. -Content Creation & Copywriting: Developed engaging content across platforms, ensuring brand consistency and messaging alignment. Wrote and edited compelling copy for marketing materials. Additionally, as a content creator, produced informative tutorial videos featuring myself, explaining Tiber River's products, and linked them to the blog for enhanced engagement.-Creative Production: Orchestrated stylized product shoots, working with both new launches and current products. Completed five major shoots & in studio shoots and created content for over 350 products, encompassing both old and new launches. Directed the creation of aesthetic video content, including shot lists, storyboards, and ad direction. Additionally, created video content to enhance brand visibility.-Content Strategy: Crafted content strategies for various channels, including social media and SEO blog content-Collaboration & Promotion: Collaborated cross-functionally with design, marketing, and R&D teams to align content with brand objectives. -Social Media Management: Crafted and implemented strategies across Meta, TikTok, YouTube, LinkedIn, and Pinterest. Managed accounts, monitored metrics, and engaged with the community.-Trend Analysis & Influencer Engagement: Stayed updated with trends and emerging platforms. Developed relationships with influencers and brand advocates to expand brand reach. Managed user-generated content (UGC).(This company has shut down its operations) Show less

Winnipeg, Manitoba, Canada

-Coming up with an overall digital marketing strategy.-Planning, searching for content ideas that are trending. This search includes the social media platforms, competitor channels, Google and other social listening channels.-Responsible for creating a Social Media Content calendar along with the well-researched hashtags to be published on platforms like Facebook, Instagram, LinkedIn, Twitter, Pinterest, and YouTube. -Using Canava to make Creative Content… Show more -Coming up with an overall digital marketing strategy.-Planning, searching for content ideas that are trending. This search includes the social media platforms, competitor channels, Google and other social listening channels.-Responsible for creating a Social Media Content calendar along with the well-researched hashtags to be published on platforms like Facebook, Instagram, LinkedIn, Twitter, Pinterest, and YouTube. -Using Canava to make Creative Content. -Increasing the brand's reach by optimizing Reels and YouTube Shorts.-Posting SEO based content for socials and on YT with Title search from Keywords Everywhere and Tube Buddy.- Initiating community engagement by actively driving brand recognition, engaging users and increasing traffic.-Managing content writers for SEO blogs-Creating Ads -Checking Google Analytics Reports-Doing regular audits and optimizing the social reach. Show less

Winnipeg, Manitoba, Canada

-Responsible for creating Social Media Content calendar along with the well-researchedhashtags to be published on platforms like Facebook, Instagram, LinkedIn, Twitter, Pinterest,Google My Business and YouTube. -Research and prepare SEO based YouTube Title, Description, Tags for YouTube Shorts andVideos by using tools like Keywords Everywhere and TubeBuddy.-Utilize social media metrics and data analysis to plan future content.- Initiate community engagement… Show more -Responsible for creating Social Media Content calendar along with the well-researchedhashtags to be published on platforms like Facebook, Instagram, LinkedIn, Twitter, Pinterest,Google My Business and YouTube. -Research and prepare SEO based YouTube Title, Description, Tags for YouTube Shorts andVideos by using tools like Keywords Everywhere and TubeBuddy.-Utilize social media metrics and data analysis to plan future content.- Initiate community engagement by actively driving brand recognition, engaging users andincreasing traffic. Show less

India

- I was responsible for planning and overseeing digital marketing projects to ensure they are completed in a timely manner and within budget. -Also, I received training on how to plan and designate project resources, prepare budgets, monitor progress, and keep stakeholders informed the entire way.- The projects that I worked on were Agile and Hybrid in nature. - Though this role was for a very short period due to my higher education plan in Canada but the knowledge and training that… Show more - I was responsible for planning and overseeing digital marketing projects to ensure they are completed in a timely manner and within budget. -Also, I received training on how to plan and designate project resources, prepare budgets, monitor progress, and keep stakeholders informed the entire way.- The projects that I worked on were Agile and Hybrid in nature. - Though this role was for a very short period due to my higher education plan in Canada but the knowledge and training that I received gave me the right career direction. Show less

Munich Area, Germany

-Responsible for planning, developing, implementing, and managing the overall digital marketing strategy for the organization.-Research products, services and current strategies to identify new opportunities.- Handle various digital marketing projects. - Manage and Develop Search Engine Optimized Content.- Perform time to time SEO Audits and give recommendations for improvement. This was done using software like Ahref and SEM Rush.- Improve company’s website in terms of… Show more -Responsible for planning, developing, implementing, and managing the overall digital marketing strategy for the organization.-Research products, services and current strategies to identify new opportunities.- Handle various digital marketing projects. - Manage and Develop Search Engine Optimized Content.- Perform time to time SEO Audits and give recommendations for improvement. This was done using software like Ahref and SEM Rush.- Improve company’s website in terms of On-Page, Off-Page and Technical SEO. - Manage all Social Media channels like LinkedIn, Twitter, Facebook and YouTube and optimize it organically and through paid promotions.-Monitor SEO/SEM, marketing and sales performance metrics to forecast trends.-Oversee all the company's social media accounts and suggest better strategies for Brand Awareness, Considerations and Conversions. - Timely review and gain insights on Google Analytics.- Monitor competition and provide suggestions for improvement.- Stay up-to-date with digital technologies developments.- Keep up-to-date with our audience’s preferences and proactively suggest new campaigns Show less

- I started this YouTube channel during the lockdown. - In this channel, I talk about my weight loss journey and self-growth. - As of April 2022, this channel has received 245,559 views.- Through this channel, I want to share my life journey. -My channel language is Hindi and English so that all my audiences can connect with it! Discover the channel at https://bit.ly/3e98I9S

Mumbai Area, India

-I conducted a special Add on course "Digital Business" to the students who were enrolled in the Master's program. -The digital marketing course in Mumbai covered key modules in digital marketing like SEO, Google Adwords, Google Analytics, Social Media, Content Marketing, Mobile Marketing, Email Marketing, etc.

India

In this firm, I handled diversified projects. -Responsible for planning, developing, implementing, and managing the overall digital marketing strategy for the organization- Perform timely SEO Audits & improve the company’s website in terms of On-Page, Off-Page & Technical SEO -Increase social media presence & suggest strategies for Brand Awareness, Considerations, and Conversions- Google Analytics ReportsSample Project Summary: Objective: Develop and launch… Show more In this firm, I handled diversified projects. -Responsible for planning, developing, implementing, and managing the overall digital marketing strategy for the organization- Perform timely SEO Audits & improve the company’s website in terms of On-Page, Off-Page & Technical SEO -Increase social media presence & suggest strategies for Brand Awareness, Considerations, and Conversions- Google Analytics ReportsSample Project Summary: Objective: Develop and launch social media pages for the brand in order to increase its brand awareness and attract customers. This was a retail brand that focused on selling handicrafts, scarves, and jewelry to female customers from age 18 years to 35 years. The overall campaign budget was Rs.100,000. The project methodology chosen was agile digital marketing in which we had to be very transparent and we had to respond in real-time without relying on written plans. Our team approach was very collaborative and interactive when it came to responding to data and keeping track of what works while doing A/B testing. Role: I served as a Digital Marketing Manager and managed the full project from Strategic planning, and initiation to the closing of the project. Responsibilities and Deliverables: - IN: I prepared the WBS and performed stakeholder analysis. - PL: Developed the project plan, project budget, campaign schedule, and communication plan. - EX: After the kick-off call, I managed the execution of the project by doing A/B testing. - MC: I used many digital marketing tools to analyze the project performance. If anything needed improvement, then I communicated the same and updated the campaign in real-time. - CL: Once I delivered the campaign data, and obtained acceptance for the project deliverables, the documents were discarded by us. We also took client feedback about our services. Outcome: The project was completed under the budget and within the timeline decided. The results were handed over to the firm's marketing team Show less

Mumbai Area, India

- This job was from my Master's program placement.- I was responsible for acquiring new clients, successful renewals, and client servicing. - I had to sell resume databases, job postings, and e-hires. - I was successful in completing all my quarterly targets and went above the targets set.- I was responsible for Upselling the company's products.- From this job, I gained skills like selling and negotiation, communication skills, and management skills.

Post Graduate Diploma, Marketing Management

Masters Of Management Studies (Mms), Marketing