Rian Smith Email & Phone Number

Remote

Manages media relations for multiple clients—research opportunities, create pitches, lead outreach and cultivate relationships. Evaluate and manage inbound media requests. Staffs media interviews and provide spokesperson support. Researches and compiles targeted media lists for different clients and campaigns. Writes briefing materials including talking points, Q&As and statements. Liaises with clients to assist in meeting communications goals. Stays up to date with emerging technologies and trends, and demonstrate an understanding of how they integrate into communications programs. Tracks coverage results and KPIs.

Supported all project activities, including account management and administrative tasks. Delivered skilled health communications and provided support for communications and marketing implementation tasks across projects including media outreach, partnership coordination, and community engagement events, both virtual and in person. Rian has 5 years of experience in the areas of communications, marketing, public relations, and project management. She has planned and facilitated over 100 in person events at Penngood, including a virtual conference for NIH. Since the beginning of the COVID-19 global pandemic, she has facilitated over 50 online and virtual events for a variety of Penngood clients. Developed and implemented best practice strategies to drive online and in-person engagement, reaching visibility heights well into the thousands for of various initiatives, events, and policies. Took client key messages and developed innovative ideas for unique concepts that can be activated through online and offline experiences. Cultivated relationships with partners and stakeholders through owned and earned media channels, events, and experiences. Managed project updates and logistics daily – from activation ideas, contract management, content development, and audience engagement. Gained the trust of clients across Penngood’s portfolio of accounts including Centers for Disease Control and Prevention (CDC), National Institutes of Health (NIH), the Department of Housing and Urban Development (HUD), the Census Bureau (Census), and the Office of Personnel Management (OPM)

Washington D.C. Metro Area

Coordinated, developed, and implemented a wide variety of marketing projects. Key responsibilities include coordination of marketing projects, business development, and public relations plans which include marketing initiatives, maximizing marketing channels, social media, event planning, web site review, internet research, and other duties as needed. Assisted with the development and implementation of strategies, initiatives and marketing and communication plans, including writing, editing and/or acquiring content for websites, intranet sites and other online or print marketing or communication publications. Assisted in managing marketing communication projects including website, print, internal communications, special events and other advertising activities.

Greater New York City Area

Assisted students during Quick Question drop-in hours with resume and cover letter reviews, quick questions, and basic career-related inquiries such as navigating the careers and internships section of St. John’s Central and CareerLink. Worked with staff to develop, promote, and staff events, career-related research, and other special projects.

New York, New York

Managed, posted, and created social media content and blog graphics daily for the national and walks pages via Instagram, Facebook, and Twitter with a combined following of over 2 million. Attended weekly team meetings and brainstorms and learn about the communications field, build networking skills, and discuss career planning.

Upper Marlboro, Maryland

Attended and participated in all scheduled program meetings and workshops. Worked with an assigned group to develop and present a business proposal related to improving guest and team member satisfaction. Participated in all Marketing department functions with the focus on reputation management, increased revenue, and guest satisfaction. Coordinated the Six Flags Friends charitable program and media ticket requests. Escorted media and VIPs during media and special events. Assisted in the planning and execution of special events, media visits, radio, and television live remotes. Monitored social media, managed online event postings, and other Six Flags America website updates as necessary. Assisted with press release writing, distribution, media inquiries, pitching, and sending information/photos to media. Worked with radio & TV station personnel to plan and execute station events and print & trade programs. Assisted with all park photo, b-roll shoots, and media openings or events. Updated event signage for events, promotions, and marketing inside the park. Managed, tracked, and validated data collected by ATS team for survey responses.

New York, New York

Assisted in PR events and planning, assemble press kits, media clips and mass mailers, developing media lists, participating in meetings and brainstorms. Conducted research on fashion, health and wellness, and luxury trends and brands along with influencers who could boost clients brand reputation.

Remote

Wrote weekly articles on subjects such as politics, mental health, race, and feminism for young adults by young adults (ages 15 – 21), the articles receive 750,000+ views monthly. The Affinity Magazine has a twitter following of over 52k people.• Initiated the extension of Affinity Magazine to the Arts & Culture segment focusing on pop culture and content highlighting upcoming artist of various platforms.

Bowie, Maryland

Provided quality customer service to all brides and grooms inquiring service. Created and assisted in the presentations for potential clients. Researched and interviewed vendors to potentially provide service for bridal clients. Oversaw the social media sites and assist with market research and acquiring marketing products for the company.