Ricardo Ayala Email & Phone Number

Greater New York City Area

Oversee product development and product management on Verizon’s portfolio of Fintech and payments solutions to accelerate revenue growth and drive customer loyalty.

Florham Park, Nj

Led strategic marketing for ADP’s high-growth HR Outsourcing segment with goal of expanding market-share through tactics that impact the complete buyers journey. Initiatives included expanding buyer awareness, driving digital sales, engaging influencers, and deploying data driven marketing.

Florham Park, Nj

Oversaw strategic marketing including brand definition, market research, public relations, lead generation, online and offline channel strategy, product marketing and overall content development. Created and delivered programs to position and differentiate ADP Insurance Services in the marketplace and drive sustainable sales and revenue growth, client retention and satisfaction. Maximized sales and servicing channel effectiveness by creating impactful initiatives, and delivering value reinforcing content, tools, and messaging.

Greater New York City Area

Develop industry vertical and life-stage marketing strategies to drive value, loyalty, and revenue with diverse base of merchant customers. Manage $120B American Express small business merchant portfolio. Drive loyalty with high-value and high-risk customers by creating segmented and ROI focused strategies. Launch high-touch channels and leverage low-touch channels including direct mail, email, digital, and social media. Develop compelling value proposition messaging by leveraging quantitative and qualitative insights.

Greater New York City Area

Defined the value-proposition and established marketing partnerships to drive consumer spend within plastic-emerging industries. Worked cross-functionally managing pricing, partner prospecting and prioritization, marketing, and acceptance. Created and launched marketing strategies incorporating branding, customer segmentation, channel selection, on-line platform development, and above and below-the-line partnership marketing. Served as private aviation center of industry knowledge to national and field client management divisions. Managed team charged with account planning and client management for strategic aviation clients.

Greater New York City Area

Provided business and marketing consultation to Fortune 500 hospitality clients. Launched marketing strategies and negotiated complex contracts with companies including Starwood, Four Seasons, InterContinental, and Wyndham. Established and maintained solid relationships, provided consultative sales, and facilitated business development activities. Partnered across Amex organization to develop and launch new travel and payment benefits. Created and oversaw implementation of marketing and consultative sales strategies to drive merchant and American Express sales while negotiating valuable card member benefits.

Mba, Marketing

Bachelor Of Science, Finance