Ricardo Ayala

Ricardo Ayala Email and Phone Number

Head of Payment and Fintech Product Management at Verizon @ Verizon
basking ridge, new jersey, united states
Ricardo Ayala's Location
New York City Metropolitan Area, United States
Ricardo Ayala's Contact Details

Ricardo Ayala personal email

n/a
About Ricardo Ayala

Award-winning, growth-oriented Senior Marketing Leader with extensive experience leading high-performing product management and marketing teams and driving change in heavily-matrixed, global organizations. Expertise in establishing and leading marketing organizations that drive revenue growth, product differentiation and client engagement. Known for effective communication, forging strong cross-functional partnerships and deploying successful integrated marketing strategies with measurement. MBA from NYU, Stern School of Business.Specialties: Product Development/Management, Strategic, Data-Driven Marketing, Digital & Social Marketing, Partner Channel Marketing, Demand & Lead Generation, Messaging & Content Development, Marketing Communications, Brand Definition & Repositioning, Promotions & Offer Strategy, Client Segment Marketing, Product Marketing, Business Development, Integrated Marketing Plans.

Ricardo Ayala's Current Company Details
Verizon

Verizon

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Head of Payment and Fintech Product Management at Verizon
basking ridge, new jersey, united states
Website:
verizon.com
Employees:
151940
Ricardo Ayala Work Experience Details
  • Verizon
    Head Of Product Management Financial Services
    Verizon Jul 2019 - Present
    Greater New York City Area
    Oversee product development and product management on Verizon’s portfolio of Fintech and payments solutions to accelerate revenue growth and drive customer loyalty.
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  • Adp
    Head Of Marketing, Hr Outsourcing
    Adp Nov 2014 - Jun 2019
    Florham Park, Nj
    Led strategic marketing for ADP’s high-growth HR Outsourcing segment with goal of expanding market-share through tactics that impact the complete buyers journey. Initiatives included expanding buyer awareness, driving digital sales, engaging influencers, and deploying data driven marketing.
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  • Adp
    Vice President, Marketing & Strategy
    Adp Nov 2012 - Oct 2014
    Florham Park, Nj
    Oversaw strategic marketing including brand definition, market research, public relations, lead generation, online and offline channel strategy, product marketing and overall content development. Created and delivered programs to position and differentiate ADP Insurance Services in the marketplace and drive sustainable sales and revenue growth, client retention and satisfaction. Maximized sales and servicing channel effectiveness by creating impactful initiatives, and delivering value reinforcing content, tools, and messaging.
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  • American Express
    Director, Merchant Marketing & Strategy
    American Express Aug 2009 - Oct 2012
    Greater New York City Area
    Develop industry vertical and life-stage marketing strategies to drive value, loyalty, and revenue with diverse base of merchant customers. Manage $120B American Express small business merchant portfolio. Drive loyalty with high-value and high-risk customers by creating segmented and ROI focused strategies. Launch high-touch channels and leverage low-touch channels including direct mail, email, digital, and social media. Develop compelling value proposition messaging by leveraging quantitative and qualitative insights.
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  • American Express
    Director, New & Emerging Industry Acceptance
    American Express Jan 2007 - Aug 2009
    Greater New York City Area
    Defined the value-proposition and established marketing partnerships to drive consumer spend within plastic-emerging industries. Worked cross-functionally managing pricing, partner prospecting and prioritization, marketing, and acceptance. Created and launched marketing strategies incorporating branding, customer segmentation, channel selection, on-line platform development, and above and below-the-line partnership marketing. Served as private aviation center of industry knowledge to national and field client management divisions. Managed team charged with account planning and client management for strategic aviation clients.
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  • American Express
    Director, Client Management & Account Development
    American Express Jan 2004 - Dec 2006
    Greater New York City Area
    Provided business and marketing consultation to Fortune 500 hospitality clients. Launched marketing strategies and negotiated complex contracts with companies including Starwood, Four Seasons, InterContinental, and Wyndham. Established and maintained solid relationships, provided consultative sales, and facilitated business development activities. Partnered across Amex organization to develop and launch new travel and payment benefits. Created and oversaw implementation of marketing and consultative sales strategies to drive merchant and American Express sales while negotiating valuable card member benefits.
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Ricardo Ayala Skills

Marketing Management Revenue Growth Generation Business Development Client Relations And Retention Strategic Planning Profit And Loss Management Team Leadership Channel Strategy Development Customer Satisfaction Corporate Branding Product Management Competitive Analysis Financial Analysis Strategic Account Development Contract Negotiation Customer Retention Marketing Strategy B2b Segmentation Strategy Strategic Partnerships Marketing Crm Analytics Management Integrated Marketing Customer Relationship Management Online Marketing Business Strategy Start Ups Social Media

Ricardo Ayala Education Details

Frequently Asked Questions about Ricardo Ayala

What company does Ricardo Ayala work for?

Ricardo Ayala works for Verizon

What is Ricardo Ayala's role at the current company?

Ricardo Ayala's current role is Head of Payment and Fintech Product Management at Verizon.

What is Ricardo Ayala's email address?

Ricardo Ayala's email address is ri****@****exp.com

What schools did Ricardo Ayala attend?

Ricardo Ayala attended New York University - Leonard N. Stern School Of Business, The University Of Connecticut.

What skills is Ricardo Ayala known for?

Ricardo Ayala has skills like Marketing Management, Revenue Growth Generation, Business Development, Client Relations And Retention, Strategic Planning, Profit And Loss Management, Team Leadership, Channel Strategy Development, Customer Satisfaction, Corporate Branding, Product Management, Competitive Analysis.

Who are Ricardo Ayala's colleagues?

Ricardo Ayala's colleagues are Lori A Connolly, Christopher Schmitt, Vincent Loss, Andy Field, Holly Welch, Aric Pair, Larry Davidson.

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