Led the reorganization of Nestlé´s biscuits portfolio, driving the significant growth of the leading healthy biscuit brand: NESFIT/FITNESS and its roll-out to Snack Bars.Planned and implemented an I&R Acceleration Plan in H1’19 with a robust pipeline of new products recently launched such as: PASSATEMPO CHAMBINHO, NESFIT DELICE, NEGRESCO THINS, NEGRESCO DOUBLE STUF, BONO WAFER and the relaunch of SÃO LUIZ, a classic biscuit brand in the Brazilian market.Annual development of Panettones Christmas campaign with a multi-brand strategy.Part of the team that developed the Biscuits Global Business Strategy (GBS). In 2016, I worked in a 2-month project assignment in Switzerland.During 2018, I assumed the role of Sales Planning and Trade Marketing for the Business Unit as part of a Commercial Development Plan.Reporting to BU VP and managing directly a team of 7 (3 Sr. managers). Corporate Award granted: “Top Nestlé Brazil BU performance” in 2014.

Led Biscuits (CLUB SOCIAL, TRAKINAS and BELVITA) category in Brazil. Biscuits is a billionaire and highly fragmented market, where Mondelēz (global leader) still plays a small role.Part of the senior team that developed the Category Strat Plan (2013-17) presented to the board and fully approved in Q1’13.Reporting to VP of Snacks and managing directly a team of 10 (4 Sr. managers).

Responsible for driving the strategic roadmap for Gums, a solid $ 2 billion business for Kraft Latin America. Led the innovation pipeline and portfolio architecture for TRIDENT, CHICLETS, BUBBALOO and CLORETS. Besides Brazil, worked in a 6-month assignment in Colombia and in specific projects for Mexico, Argentina and Venezuela markets. Member of global brand teams and responsible for Latin America Gums’ Competitive Intelligence and Trident’s brand equity custodianship.Record sales growth (30% CAGR L3Y) and share gains in Brazil +12pp; México +5pp; Argentina+8pp; Venezuela +10pp.Reporting to MKT VP Gums & Candies, managing directly a team of 8 (5 Sr. managers).Corporate Leadership Awards granted: “Growing our People” (2006); “Accountability” (2008) and “Forward Thinking” (2009). Kraft Latam Special Award personally handed by CEO, Irene Rosenfeld, for TRIDENT’s sales record growth in 2010/11.

Transferred to Pillsbury’s – from Diageo – to manage the premium ice cream business (Modern trade/shops). Managed to keep the business economically feasible after 1999-02 currency devaluation through the substantial restructuring of commercial (price strategy/customer profitability) and operational models (supply-chain and overheads).Reporting to GM. Managing directly a group of 5 (3 Sr. managers).

Managed a group of emerging brands accounting for over 40% company’s sales targeted to young adult consumers. Led the taskforce to boost SMIRNOFF penetration and distribution generating 5pp market-share gain in a tougher competitive environment. Tequila JOSE CUERVO: Expanded across new geographies (SPI, South and NNE) and developed the plan to introduce BAILEYS Irish Cream in Brazil (SPC). Conhaque DREHER: Developed and implemented with sales team a regional strategy focused in top 3 markets with great success. Share in SP Interior grew twice reinforcing national leadership position. Reporting to MKT Director leading a group of 6 (2 Sr. Managers).