Ricardo J. Sarni Email & Phone Number

Buenos Aires Province, Argentina

Buenos Aires, Argentina

Fanbag is the market pioneer in experience gifts, delivering unforgettable memories. Happier is a technological solution that enhances companies' recognition and reward culture thru a modern and flexible app.In charge of company executive management, including finance, operations, administration, human resources, sales, marketing, technology and customer experience.Strategic planning and leadership of board of directors.Lead company expansion within Latam (factibility, business case, contracts).

Buenos Aires, Argentina

Head of Brand and Communications strategy; responsible for creating and implementing comprehensive Marketing programs for B2C (e-commerce; retail) & B2B channels, to build brand equity, as well as maximize revenue equation and accomplish profitability targets.Coordinate creative process to design communication strategies and campaigns. Deploy Customer-centric strategies and growth plans for acquisition/retention/loyalty according to each stage of the conversion funnel.

Buenos Aires, Argentina

Deputy of the Marketing Director. Head of Renault Argentina Product range strategy and commercial business planning, ensuring market share & profitability objectives. Lead all new models' launches, commercial & digital marketing projects.Manage Brand and Communications strategy implementing 360° campaigns to achieve brand image targets.Coordinate sales planning forecasts, production scheduling and stock management for Argentina.Develop business equations and new programs' income kits to support the approval of lifecycle milestones.

Buenos Aires, Argentina

Responsible for Product Strategy, Sales Planning & Variable Marketing.Develop and execute positioning strategy for all FCA models (Fiat, Chrysler, Dodge, Jeep & RAM). Coordinate products' launches and advertising campaigns. Manage cross-functional implementation of the plan.Manage Variable Marketing programs that drive demand for the products, focusing on their competitiveness.Coordinate demand planning process, follow-up stocks levels to achieve sales targets as well as accomplish inventory guidelines.Define and manage Marketing budget.

Buenos Aires, Argentina

Responsible for Fiat Light Commercial Vehicles line-up.Define products content (powertrain, equipment, series), pricing strategy, volume and sales mix. Develop and perform commercial actions to achieve brand market share and profitability objectives. Lead communication strategy and launch activities.Support market research and briefing (car clinics, customer insights, ad tests)

Buenos Aires, Argentina

Manage variable marketing budget: monthly incentive plans, retail & wholesale financing actions for complete vehicle line-up.Lead retail sales long-term forecasts (Financial Planning Volumes) thru the analysis of industry levels, segmentation and cycle plans.Develop Marketing Office annual budgeting and business plan.

Buenos Aires, Argentina

Lead positioning strategy for Ford Heavy Trucks line-up (Cargo & F-4000). Responsible for Product definition and Marketing actions execution.Sales & production program planning: industry forecast, demand analysis, stocks management. Retail & wholesale objectives definition.Dealership network commercial assistance and sales performance analysis.

Buenos Aires, Argentina

Develop positioning and communication strategies for Commercial Lights line-up.Lead new product launch activities including product content definition, pricing strategy, volume and sales mix, media plan and communication campaign (ATL, BTL & digital).Future vehicle programs' business case development.

Master Of Business Administration (M.B.A.), Business Administration And Management, General

Industrial Engineering

Education record