Ricardo J. Sarni Email and Phone Number
Ricardo J. Sarni work email
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Ricardo J. Sarni personal email
Soy CEO de Fanbag y Happier, dos iniciativas innovadoras que han transformado el mercado de experiencias y bienestar. Fanbag es la empresa pionera en regalos de experiencias en Latinoamérica, permitiendo regalar vivencias memorables a través de experiencias únicas y personalizadas. Por su parte, Happier es una plataforma de beneficios flexibles diseñada para reconocer, incentivar y fidelizar a colaboradores, clientes y equipos comerciales, ofreciendo soluciones que promueven el bienestar y aumentan la motivación en los entornos corporativos.Cuento con más de 18 años de experiencia en áreas comerciales y gestión general, liderando programas estratégicos y planes de negocio en organizaciones de diversos sectores. Mi trayectoria se ha destacado por la capacidad de liderar equipos de alto rendimiento, impulsar la innovación y la agilidad empresarial, siempre con un enfoque orientado a resultados.He gestionado proyectos exitosos tanto en la industria automotriz como en compañías digitales, lo que me ha permitido aportar una visión integral en cada desafío. Soy MBA graduado de la Universidad del CEMA, y a lo largo de mi carrera he priorizado la creación de entornos colaborativos y el desarrollo de nuevas oportunidades de negocio, buscando siempre el crecimiento sostenido y la excelencia operativa.
Fanbag
View- Website:
- fanbag.com.ar
- Employees:
- 48
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General Manager Fanbag And HappierFanbagBuenos Aires Province, Argentina
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General Manager Fanbag & HappierFanbag Apr 2022 - PresentBuenos Aires, ArgentinaFanbag is the market pioneer in experience gifts, delivering unforgettable memories. Happier is a technological solution that enhances companies' recognition and reward culture thru a modern and flexible app.In charge of company executive management, including finance, operations, administration, human resources, sales, marketing, technology and customer experience.Strategic planning and leadership of board of directors.Lead company expansion within Latam (factibility, business case, contracts).
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Marketing & Communications Manager, Argentina & ParaguayFanbag Nov 2019 - Apr 2022Buenos Aires, ArgentinaHead of Brand and Communications strategy; responsible for creating and implementing comprehensive Marketing programs for B2C (e-commerce; retail) & B2B channels, to build brand equity, as well as maximize revenue equation and accomplish profitability targets.Coordinate creative process to design communication strategies and campaigns. Deploy Customer-centric strategies and growth plans for acquisition/retention/loyalty according to each stage of the conversion funnel.
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Deputy Marketing ManagerRenault Argentina Jun 2017 - Sep 2019Buenos Aires, ArgentinaDeputy of the Marketing Director. Head of Renault Argentina Product range strategy and commercial business planning, ensuring market share & profitability objectives. Lead all new models' launches, commercial & digital marketing projects.Manage Brand and Communications strategy implementing 360° campaigns to achieve brand image targets.Coordinate sales planning forecasts, production scheduling and stock management for Argentina.Develop business equations and new programs' income kits to support the approval of lifecycle milestones. -
Strategic Marketing Manager Fiat & ChryslerFca Fiat Chrysler Automobiles Nov 2015 - Jun 2017Buenos Aires, ArgentinaResponsible for Product Strategy, Sales Planning & Variable Marketing.Develop and execute positioning strategy for all FCA models (Fiat, Chrysler, Dodge, Jeep & RAM). Coordinate products' launches and advertising campaigns. Manage cross-functional implementation of the plan.Manage Variable Marketing programs that drive demand for the products, focusing on their competitiveness.Coordinate demand planning process, follow-up stocks levels to achieve sales targets as well as accomplish inventory guidelines.Define and manage Marketing budget. -
Light Commercial Vehicles Brand ManagerFca Fiat Chrysler Automobiles May 2011 - Oct 2015Buenos Aires, ArgentinaResponsible for Fiat Light Commercial Vehicles line-up.Define products content (powertrain, equipment, series), pricing strategy, volume and sales mix. Develop and perform commercial actions to achieve brand market share and profitability objectives. Lead communication strategy and launch activities.Support market research and briefing (car clinics, customer insights, ad tests)
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Strategic Planning Sr. AnalystFord Motor Company Aug 2009 - Apr 2011Buenos Aires, ArgentinaManage variable marketing budget: monthly incentive plans, retail & wholesale financing actions for complete vehicle line-up.Lead retail sales long-term forecasts (Financial Planning Volumes) thru the analysis of industry levels, segmentation and cycle plans.Develop Marketing Office annual budgeting and business plan. -
Marketing Coordinator (Heavy Trucks)Ford Motor Company Jan 2008 - Jul 2009Buenos Aires, ArgentinaLead positioning strategy for Ford Heavy Trucks line-up (Cargo & F-4000). Responsible for Product definition and Marketing actions execution.Sales & production program planning: industry forecast, demand analysis, stocks management. Retail & wholesale objectives definition.Dealership network commercial assistance and sales performance analysis.
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Product Analyst (Commercial Lights)Ford Motor Company Mar 2004 - Dec 2007Buenos Aires, ArgentinaDevelop positioning and communication strategies for Commercial Lights line-up.Lead new product launch activities including product content definition, pricing strategy, volume and sales mix, media plan and communication campaign (ATL, BTL & digital).Future vehicle programs' business case development.
Ricardo J. Sarni Education Details
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Business Administration And Management, General -
Industrial Engineering -
Colegio San Agustín
Frequently Asked Questions about Ricardo J. Sarni
What company does Ricardo J. Sarni work for?
Ricardo J. Sarni works for Fanbag
What is Ricardo J. Sarni's role at the current company?
Ricardo J. Sarni's current role is General Manager Fanbag and Happier.
What is Ricardo J. Sarni's email address?
Ricardo J. Sarni's email address is ri****@****.com.ar
What schools did Ricardo J. Sarni attend?
Ricardo J. Sarni attended Universidad Del Cema, Universidad De Buenos Aires, Colegio San Agustín.
Who are Ricardo J. Sarni's colleagues?
Ricardo J. Sarni's colleagues are Jesica Analia Basso, Vanina Teme, Sandra Díaz Granados, Esteban Dure, Carolina Espitia Guatame, Krismer Anthony Mimbela, Adrian Jorge Rodriguez.
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