Ricardo Moita Santos
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Ricardo Moita Santos Email & Phone Number

Helping others to grow ! Advisor -Business Angel- Teacher- Social Impact Volunteer at Surf Eye
Location: Cascais, Lisbon, Portugal 21 work roles 6 schools
1 work email found @danone.com LinkedIn matched
✓ Verified August 2026 4 data sources Profile completeness 100%

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Current company
Role
Helping others to grow ! Advisor -Business Angel- Teacher- Social Impact Volunteer
Location
Cascais, Lisbon, Portugal

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Ricardo Moita Santos is listed as Helping others to grow ! Advisor -Business Angel- Teacher- Social Impact Volunteer at Surf Eye, based in Cascais, Lisbon, Portugal. AeroLeads shows a work email signal at danone.com and a matched LinkedIn profile for Ricardo Moita Santos.

Ricardo Moita Santos previously worked as Founder and Partner at Ensaio Dinâmico and Investor and Advisor at Surf Eye. Ricardo Moita Santos holds Leading Edge from London Business School.

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rsantos@danone.com
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Profile bio

About Ricardo Moita Santos

After more than 20 years in FMCG and Pharma Corporate world in several countries I decided to come back to Portugal and dedicate my time to help others (companies and people) to grow!In a nutshell, I:-Provide advisoring as a service for established companies (specially Portugal and Spain)-Invest and support start-up companies as a proximity Business Angel -Teach in Business Schools-Give time to social initiatives-Mentor university studentsIn more detail I can tell you:With over 20 years of experience across several countries in Europe in the FMCG and Life Science markets I've been leading as General Manager companies where transformation, change management and Innovation are the key words.In 2016 I decided to move from corporate world to the Entrepreneurship ecosystem where I can help people and organizations to accelerate their growth. On one side I am supporting other companies to grow (providing Advisory and Consultancy for more mature companies or as Business Angel investing time and money in some passionate projects) On the other I'm founding my ventures in Real State in Lisboa and Cascais.In my more than 17 years of member of management teams and in my last 3 assignments as GM, I always took care in developing business at same time as developing organization i.e. people, delivering top& bottom line targets but also making people grow and being promoted from within.I'm a leader that works with the end in mind, with a strong drive and believing that the "Why", is the biggest engine to make move people and organizations.With a strong self-motivation, I like to think and act outside the box, challenging the status quo and helping creating new possibilities in order to search for the excellence. With good level of adaptation to new challenges and different cultures and good skills in communication I think is through diversity and creativity that step change progress can arrive.

Listed skills include Fmcg, Customer Insight, Business Transformation, Organizational Effectiveness, and 25 others.

Current workplace

Ricardo Moita Santos's current company

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Surf Eye
Surf Eye
Helping others to grow ! Advisor -Business Angel- Teacher- Social Impact Volunteer
AeroLeads page
21 roles · 35 years

Ricardo Moita Santos work experience

A career timeline built from the work history available for this profile.

Founder And Partner

Current
Ensaio Dinâmico

Portugal

Founded in 2011 Ensaio Dinâmico became in 2016 the holding group for several ventures in the Real State in Lisboa and Cascais. Main activities are direct investments in Real State, Real State rehabbing, Rental solutions for millennials, Co-Living Ensaio Dinamico is growing steadily high double digit since its foundation;

Dec 2011 - Present

Investor And Advisor

Current

Lisbon Metropolitan Area

May 2023 - Present

Private Investor

Current

Barcelona, Catalonia, Spain

Brickbro is the first digital platform to ease the process of selling and buying commercial spaces and offices.

Apr 2020 - Present

Private Investor & Advisor

Current

Barcelona, Catalonia, Spain

Tribu is a global hub coworking space that cultivates community and empowers individuals to reach their full potential. http://tribuapp.es

Mar 2021 - Present

Investor & Advisor

Current

Lisbon, Portugal

Ungap Education is on a mission to bridge the gaps of learning and personal growth through innovative education enrichment experiences.Our vision is to become an Education Hub for intentional learning and personal growth, open to everyone looking to reach the next level of an entrepreneurial life.www,ungapeducation.com

Apr 2020 - Present

Business Angel

Current

Cascais

Apr 2016 - Present

Profesor Master Mbts

Current

Madrid Area, Spain

Jan 2013 - Present

Strategic Advisor

Lisbon Metropolitan Area

With Fratellini reaching the break even point in 2022 and with a very important personal mission to embrace in 2023 I steped back a bit, helping the new GM of Fratellini from a more strategical point

Jan 2023 - Dec 2023

Chief Growth Officer

Lisbon Metropolitan Area

Is with great pride and joy that I committed 40% of my time to help Fratellini ice creams to grow and to reach as many consumers that want both a good ice cream and to create positive social impact.Fratellini ice creams (and other ideas to be launched) will fully support the Vale de Acor ONG giving all the profit as well employing the people that finish their recovery process in Vale de Acor.Please check itwww.fratellini.ptwww.valedeacor.ptAnd if you like ice cream and to help other just register in www.fratellini.ptMore good news to come#obomgelado

Nov 2020 - Jan 2023

Investor & Growth Advisor

Barcelona, Catalonia, Spain

Vudoir is a premium choice-optimization platform increasing the online conversion rate and generating valuable data through the conversational marketing.http://www.vudoir.com

Jun 2018 - Dec 2020

Co Founder & Partner

Collectiv, Partners For Growth

Lisboa

Collectiv is a network of strategy activists who challenge companies to higher levels of growth by providing unmatched strategic thinking and hands-on implementation.​Backed by ideation, go-to-market, marketing, sales, talent, operations and fundraising expertise and a network of +150 industry leaders, Collectiv helps companies by supercharging teams to solve significant strategic and operational challenges.

Jun 2016 - Jan 2018

General Manager

Greater New York City Area

Giving support to Happy Family in United States and China (organic baby food company recently bought by Danone) team in order to accelerate top line growth as well to optimize P&L in the current integration process.

Mar 2015 - Mar 2016

General Manager Portugal&Spain

Madrid Area, Spain

Leading the merger of 2 companies- Danone Nutricia in Spain and Milupa Comercial in Portugal (200 people) with 2 different cultures and way of working, my main objective was to create "One Team, One Vision" always ensuring the local pride.The vision became "Nutrition from the start of life for the health of future generations" underlining the impact that our work can have in the future health of the communities.After 2 years the level of engagement of the team is the highest ever and market shares are growing in the 2 countries arriving to leadership in Portugal.The synergies on the organizational side were over delivered ensuring bottom line targets and a full category vision process was implemented to ensure sustainable growth.

Feb 2013 - Feb 2015

General Manager

Madrid

Leading a complete transformational process in a company recently integrated in the Danone Group. The mission has become "To stand by mums to nurture new lifes" and this new consumer centric approach "Cada Bebe Cuenta" led to main decisions in the area of Research (launch of the first study ever done in Spain about dietary intake in babies and toddlers -Alsama study published in Anales de Pediatria) as well branding & channels strategy with the maximization of the presence of Almiron brand in all segments of the market- "Almiron for All"A strong plan of connection with the rest of stakeholders (Ministry of health, KOL's, HCP's and local communities) was the other corner stone of the transformation plan.

Nov 2009 - Jan 2013

General Manager

Santa Cruz De Tenerife, Spain

A Complete General Manager role with a dedicated factory, R&D department (30 new sku's launched each year) besides Marketing (copy local production and strong Below the line activities), Sales, Finances, HR, Supply Chain, Quality and Purchasing departments in the market with the highest consumption per capita of Danone yoghurt in the worldThe operation in Canarias was at same time quite complex from a logistics point of view but passionate as we developed several initiatives that were a "lab" for all the division and that help us keep our strong leadership in the Market as well to develop the dairy category . Some of these unique and innovative initiatives were:-Casa Danone (a physical space to connect and interact with consumers)-"Danone esta contigo"- a complete 360º program helping the consumers getting the best nutritional solutions in a crisis context where "afordability" was a key word

Feb 2008 - Nov 2009

Comercial Director

Barcelona Area, Spain

Leading the Sales department (350 employes+1500 indirect salespeople and merchandisers) integrated in a Management team that set an highest ever turnover of 1200 M€ that led the Spanish organization to become the Nº1 company in all Danone Group universe.Danone Spain was systematically recognized the Nº1 company in terms of the preference for the retailers (Advantage Group study).Danone Spain Sales department was recognized in the Danone Group but also in the market as a school of best practices and an "incubator" of talented people.

Oct 2003 - 2008

Global Account Director

Paris Area, France

A new function that I shaped in order to drive the best agenda between the Nº1 customer (Carrefour group) and Danone dairy business worldwide (30 countries and 1000 M € business).Danone in the top 3 best Supplier for Carrefour and was pioneer in the Masse de Marge approach with 2 countries as lab and role out worldwide in the following years.

Mar 2001 - Oct 2003

Modern Trade Manager

Portugal

Aug 1995 - Nov 1997
6 education records

Ricardo Moita Santos education

Dibex, Digital Transformation

Executive Coaching, Coaching, Level 1

Escola Europeia Coaching
FAQ

Frequently asked questions about Ricardo Moita Santos

Quick answers generated from the profile data available on this page.

What company does Ricardo Moita Santos work for?

Ricardo Moita Santos works for Surf Eye.

What is Ricardo Moita Santos's role at Surf Eye?

Ricardo Moita Santos is listed as Helping others to grow ! Advisor -Business Angel- Teacher- Social Impact Volunteer at Surf Eye.

What is Ricardo Moita Santos's email address?

AeroLeads has found 1 work email signal at @danone.com for Ricardo Moita Santos at Surf Eye.

Where is Ricardo Moita Santos based?

Ricardo Moita Santos is based in Cascais, Lisbon, Portugal while working with Surf Eye.

What companies has Ricardo Moita Santos worked for?

Ricardo Moita Santos has worked for Ensaio Dinâmico, Surf Eye, Brickbro, Tribuapp, and Ungap Education.

How can I contact Ricardo Moita Santos?

You can use AeroLeads to view verified contact signals for Ricardo Moita Santos at Surf Eye, including work email, phone, and LinkedIn data when available.

What schools did Ricardo Moita Santos attend?

Ricardo Moita Santos holds Leading Edge from London Business School.

What skills is Ricardo Moita Santos known for?

Ricardo Moita Santos is listed with skills including Fmcg, Customer Insight, Business Transformation, Organizational Effectiveness, Negotiation, Mentoring, Deliver Results, and Pharmaceutical Sales.

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