Key roles and achievements:• Creative direction for Gucci branded content piece "Ouverture of Something That Never Happened", directed by Alice Wegmann reaching over 10 million organic views. • Film direction of global institutional campaign "Go Beyond" for Hewlett-Packard in partnership with World Wildlife Fund, showcasing reforestation efforts in southeast Brazil as part of HP´s ESG global goals. • Creative direction of the first-ever campaign for Zerezes children's line, successfully launching a new segment for the brand and engaging a broader customer base. •Led direction and production of over 10 music videos for independent artists and major label talents including: Co-direction the music video for "Proposta" by Gilsons, featuring Lázaro Ramos, Fábio Assunção, and Caio Blat, which garnered over 1 million organic views on YouTube and was nominated for Best Music Video at the 2022 MTV Awards. • Co-Directed the web series "Para Saber Quem Eu Sou" for Stella Artois, featuring up-and-coming Brazilian chefs. The series delivered the brand’s best-ever performance on YouTube, doubling its overall reach.• Directed and produced over 30 film campaigns and fashion films for renowned brands such as Foxton, Cris Barros, Farm, Mr. Cat, and Riachuelo.Key clients include: Gucci, Stella Artois, Zerezes, Grupo Soma, World Wildlife Fund, Hewlett Packard, Mr.Cat, Siemens Energy, Sony Music Brasil, and Grupo Globo Condé Nast.

Key Responsabilities:• Developing innovative editorial concepts and formats for new content across digital, social, print, andmultimedia platforms.• Project Management: Oversee the production process for AV content formats, including planning, scheduling, budgeting, and coordination with internal and external stakeholders.• Content optimization for various platforms and devices, including web, mobile, social media, and emerging platforms, to maximize reach and impact.• Performance tracking and analysis of new content formats using analytics tools and metrics to assess effectiveness and identify areas for improvement.• Partnerships and collaborations: Identifing and developing partnerships with external collaborators, influencers, creators, and platforms to expand GQ's reach and explore new content formats and distribution channels.• Branded content and Native Ads creation, ensuring sponsor´s message to be engaging and seamlessly integrated with GQ's style and standards. Including: Articles, videos, social media posts e podcasts.Key Achievements:• Created new short video format strategy for instagram contributing to 5-7% increase engagement rate on Instagram posts and 20% annual organic growth on followers. • Created long-format storytelling and interview videos contributing to increase in YouTube subscribers by 20% YoY and 10 - 15% growth in views.• Generated over 500,000 views for branded content video series, representing a 30% higher viewership compared to typical editorial content.• Increased content output by 15% without additional resources by developing a AV content production framework .

Freelance art director, film director and creative producer.Clients include:Mr. CatGrupo SomaGreenpeople BrasilL`oreal Stella ArtoisVix SwimmFrescobol CariocaCoca ColaSom Livre

Represented by agencies worldwide, having lived in New York City, London, Tokyo, Paris and Milan and collaborated in runway fashion shows and print campaigns for brands such as: Givenchy, Adidas, Giorgio Armani, Dolce and Gabbana, The North Face, J Crew and Dirk Bikkembergs.

• Successfully raised seed funding for a start-up marketplace focused on pet hospitality services, or as we would put it back then, "an Airbnb for cats and dogs"• Built and managed a team of 6 people in Rio de Janeiro.• Participated in relevant tech events such as Web Summit in Dublin and Tech Crunch Disrupt in San Francisco• Selected as one of ten start-ups for acceleration program by Startup Rio, financed by the government of Rio de Janeiro state in Brazil• Gained valuable experience in fundraising, team building, prototyping, and entrepreneurship.• Although the start-up was ultimately unsuccessful, the experience provided valuable lessons in entrepreneurship, failure, and perseverance that continue to inform my work to this day.