As the Head of NEP Partner Sales for Latin America Region at Red Hat, I have key accountability for building and strengthening strong working relationships with top Network Equipment Providers (NEPs), Independent Software Vendors (ISVs) and Global Systems Integrators (GSIs) to drive sales and business development across telecommunications market in Latin America. Utilizing broad scope of industry knowledge, I support regional telecom sales and presales teams in identifying sales opportunities with technology partners, including overseeing bilateral coordination, joint architecture design, pipeline generation, opportunity acceleration and review meetings/presentations for end customers.Below is my key notable contribution:☛ Credited with growing LatAm sales through technology partners in the first 12 months. Optimized and consolidated processes which allowed the company to expanded its reach and deploy new business models via technology partners

At Dell EMC / EMC2 Computer Systems, I provided strategic direction and leadership to propel OEM sales in Latin America. I assisted extended teams in localizing and executing global OEM contracts. I strategized and aligned processes, contracts, and content (marketing and training) in accordance with local market.Below are some of my key contributions:☛ Identified over 30 new prospective OEM customers in the LatAm region in the first year.☛ Grew regional OEM sales revenue by a factor of 10 in four years by optimizing processes and executing on Global Contracts.

As the sales manager, I drove business and OEM / ASL sales in Latin America in coordination with internal sales teams and the business partner ecosystem (distributors, resellers, ISVs, and solution providers). During this period, I engaged with brand, segment, industry, and channel sales teams to generate demand and accelerate sales growth through resource management and strategic initiatives.Below is my key contribution:☛ Tactfully negotiated and secured all terms and conditions of several unique OEM / ASL contracts that generated over $100M of run-rate revenue for the Latin America region, including the first Software-as-a-Service and Business Analytics OEM / ASL contracts in the region.

As the Senior Business Development Manager, I fostered the relationships and drove multi-million-dollar sales with ISV business partners in the region and worked on increasing sales with current ISVs and through identifying and enabling new partners.Below are my key contributions:☛ Created and led the Software as a Service initiative in the Latin America Region.☛ Credited with increasing by over 50% the OEM / ASL Partner sign-up rate by enhancing ASL program benefits for partners and distributors.

As the General Manager, I was accountable for the entire operation, coordinating Sales, Production, Support teams, managing the company P&L with the main objective of reducing costs and increasing revenue in order to position the company as the main player in sales of Online Media and email Marketing. I was also responsible for developing new business and for managing the relationship with business partners, including the Valor Econômico Newspaper, as well as all major ad agencies in Brazil.Below is my key contribution:☛ I restructured and optimized the entire operation, resulting on revenue growth of 60% in the first year, an 80% increase in the number of aired campaigns and a 100% increase in the number of active customers year-over-year.

As the Senior Marketing Solutions Manager for the Windows Server product line I owned its strategy and marketing initiatives for the country, including campaigns to increase awareness and pipeline, drive incremental sales. I coordinated all product messaging and web presence, tech community activity, partner enablement and relationships and used market analysis and research to provide sales support to all segments (enterprise, mid-market and small business).Below are my key contributions:☛ I grew Windows Server Sales faster than the server hardware market for 8 consecutive quarters (second highest growth worldwide in Fiscal Year 2006)☛ Grew breadth and depth of sales partners business consistently year-over-year and established several Best Practices within the Latin American Region.

Responsible for developing and maintaining a Channel Sales structure for distributors, resellers and ISVs. Establish and manage alliances with global System Integrators (IBM, Accenture, others). Recruit, enable and manage Business Partners working with Business Objects BI solutions and infrastructure.Main achievements: developed and implemented a Partner Sales Model for Brazil, which was later used as the basis for the model implemented in the entire Latin American Region; successfully negotiated the adhesion to the plan of the former distributor and all major resellers of Crystal Reports after the company was purchased by Business Objects globally.

Responsible for sales of Database, Business Intelligence and Content Management solutions, including preparation and delivery of presentations to partners and customers, preliminary architecture and solution design, tendering (RFI, RFQ and RFP); recruitment, enablement and management of business partners.Main achievements: participated in the start-up of the Information Management Sales Team for the Small Business segment and achieved quota; implemented innovative solutions and approaches that resulted in two awards: Sales Excellence and Cross-Group Collaboration.