Massimiliano Ricci Email & Phone Number

Milan, It

Milano, Lombardia, Italia

Consumer Insight and Market Intelligence Manager: reporting to the Marketing Director, Market Data flow management with specific focus to Consumer Insight analysis for existing Categories and Markets and for the ones to be developed. Direct management for the Research Budget for about 1mio €.Main responsabilitieso Whole Company and single Brands Market Trend Analysis Creation and Disclosure to all Key Managers of the commercial key performance indicators for all Channels (Retail, Out Of Home and Export), combined with Insights and Vision of internal and external Strategies.o Critical mind for database source, static and dynamic, new Organization, for all Sales Channels. o Routine and special Market researches Management and monitoring related to consumer, shopper and external Market for exhisting categories and ones to be developed.

Milano, Lombardia, Italia

Reporting to the Commercial Director, overseeing a three members team, for Mineral Water Category, Creation and Development of Trade Marketing Strategy, inside Retail Channel; direct cooperation with Marketing and Sales Teams. Responsible for allocating and monitoring the Sell-Out activities budget.Main responsibilitieso Creation and Development of the Sales Strategy and of the localised Customer Plans; Implementation of the Customer and Category strategy, consistently with Marketing and Channel Strategy and with P&L Spending;o Definition, implementation and monitoring of the Trade Marketing Tools Training for the Sales Team; definition and development of the Promotional Activities and Point of Sales execution, with PEI / ROI logics;o Direct contact with customers/distributors to present Trade Marketing Plans and Strategies;o Fostering the growth of the E-Commerce and Discount channels, via Omnichannel approach;

Milan Area, Italy

Development of Commercial Strategy and Business Plans for Confectionery, in 55 countries, and for all Sales Channels. Reporting to Export Director and overseeing one-member teams. Main responsibilities: o Development of Category Business via Omnichannel approach: Retail, E-Commerce and Out Of Retail; o Analysis of the Markets and of competition in terms of Pricing, Trade Margin and of product/channel; o Definition and execution of Sales Strategies alongside the Sales Team; allocation of resources; supervision of localised Customer Plans and on-site commitment for the achievement of targets;o Direct contact with customers/distributors for: opening new markets, entry into new channels and development of new Categories/Products;

Milan Area, Italy

Reporting to Trade Marketing Manager, managing Retail buying Groups, Customers and Channels; responsible for allocating and monitoring the promotional budget assigned to Sales Team. Main responsibilities:o Development of the Retail Channel and of the Sales Strategy of Confectionery in Italy, different strategies were implemented depending on Seasons and Channels; o Fostering consumption of Confectionery thanks to Shopper-based strategies and Customer Marketing activities;o Definition, implementation and monitoring of Business Policies, in terms of: pricing, assortment ranking, promotional policy, commercial priorities, Seasonal strategy;o Responsible for Profit & Loss, Contribution Margin and Category / Channel Trade Spending;o Full support of the Sell-in team, developing Customer and Channel Plans, and of the Sell-Out team in terms of management of the shelf (Category) and of secondary placement, increase in rotations, construction and presentation of Route To Market and Storytelling;

Milan Area, Italy

Responsible for Central Italy of the Retail Channel and direct management of 10 Sell-Out sellers; Responsible for 6 Indirect Agencies (including 30 sub-agents) and of Independent Customers; reporting to the HQ. Main responsibilities:o Negotiation with local organizations (point of sale, local customers, buying groups), management and allocation of the local budget, planning of the territorial and commercial panel, evaluation of performances, planning of economic incentives and targets, management of secondary placement and of all promotional activities, training of new recruits;

Milan Area, Italy

Responsible for customers in the Calabria region, Independent and real time sales on local customers. Main responsibilities:Management of the whole portfolio: buying groups, direct customers and sales points within the territory; Planning of the local budget; Investment of economic resources.

Milan Area, Italy

Definition, construction and distribution of the Customer/Buying Group/Channel Commercial Profit and Loss; Management of two resources.