At the forefront of creative direction, I lead our agency’s creative staff and oversee all the work developed for clients and new business pitches. With a commitment to elevating creative standards, I introduced the design thinking process, empowering our team to push boundaries and refine their approach to ideation. My role emphasizes fostering a culture of innovation, where creative thinking is not only encouraged but enhanced through continuous improvement.Our clients include notable brands such as Barilla, Professionecasa, Monte Gemelli, University of Teramo, Comune di Teramo, QS Group, among others. Each partnership represents a new opportunity to inspire, innovate, and deliver results that resonate and make an impact.

Minicoders reinvents meaningless screen time into an educational experience. We are an Ed-Tech platform where children learn and excel their coding skills in a fun, creative and engaging way to then put everything into practice directly in the Metaverse. Not only are children constantly supported by a virtual and in-game assistant, but parents are able to follow their children's journey, making it a safe space for all.

In charge of Regional Creative Team of the Central America Inhouse Agency. Brands Ideal Oil, Bonella Oil, Patrona Oil and Trebolac fairy products.Driving the TOM of Ideal Oil from 65% to 88%.2021 Sale Growth of 10% from 2020.2020 Sales Growth of 7% from 2019.Trebolac re-brand design leading a recall and launching campaign that reach the sales KPI of 2020, growth an 8,3% from 2019.

Creative leader working in the business growth and brand building of Domino´s Pizza, Kellogg´s cereals and Nivea.

Industria Licorera de Guatemala, Movistar, Alimentos Maravilla.

Walmart Supermarket Brands (Paiz, Mas X Menos, La Unión), Shaka Laka (Milky Drinks), Tigo, Neutro Skin (Bath Soap), Elecciones Infantiles (Social Project), Universidad Francisco Marroquín and New Business. more than 15 awards in 4 years including 2 Effie Awards for our client Ideal Oil.

Accounts: Cementos Progreso, Ministerio de Finanzas, El Establo (Bar), Cosein Recruiting Group, Deinsa Group, Intercorp Cosmetichs and Omni Motel.

Mini Advertising Agency with Deep Impact New Ideas. Virtually ubicated in all over the world

Leader of the Creative McDonald´s Team

Responsable de Chevrolet, Tio Rico (Frigo), Nestle, Aruba, CANTV, Jack´s (Lays) y LÓreal, como cuentas relevantes. Formando dupla con Daniel Borrat en la dirección de arte y Francisco marín (Nominados en NewYork Festival y ANDA)

Copy para Heinz, P&G y AIWA

Redactor creativo para el equipo de Pepsi & Co.