Built sales organization for this full service ad agency from ground up, conceptualizing and realizing strategic plan that increased revenue by 50% in 6 months. Sustained strong revenue gains, despite a fiercely competitive market.Cultivated relationships with customer base and uncovered new customer needsMediated client – company relationships and projects

Responsibility for marketing/advertising, brand management, sales, sponsor and outfitter communicationsImplemented successful organic growth strategies that multiplied reach by 500% utilizing social media, email marketing and trade show campaigns

Developed, implemented, and executed strategies that targeted commercial business

Contributed to increased annual sales revenue by 152% over 4 1/2 years, growing this large retailer from 22 to 73 stores.Maximized multi-million dollar annual advertising budgets supporting 73 stores and nearly 5,000 employees.Directed over 25 major national ad campaigns generating millions of dollars in revenue.Oversaw thousands of store-specific and state-specific promotions coordinating with retail buyers, manufactures, and store/regional managers.Managed relationships with vendors to ensure best pricing and best marketing strategies.Placed millions of dollars in media buys with newspapers, magazines and television.Planned, implemented, and tracked effectiveness of brand managment campaigns.Negotiated co-operative advertising agreements for year-long advertising campaigns.Represented and spoke on behalf of Sportsman's Warehouse on local and national television.