Rich Crone Email & Phone Number

Atlanta

Build streaming TV political business by creating value with strategic vision and action plan for DSP by developing relationships directly with partners in campaigns, organizations and agencies for Local, State, Federal and Issue clients.

Atlanta, Georgia

Promoted to lead political sales efforts to Local, State, Federal and Issue clients throughout Comcast markets in the Southeast region. Coach a team of internal Comcast political business sellers, including Ampersand National Rep Firm sales associates to ensure competence and continuity. • Impacted Performance to budget at 197% from 2018-2022 with total revenue of $198 million in GA & the Southeast Comcast markets. • Led the first Addressable Marketing test campaign within the entire company in 2018 by using applicable audience methods to target and reach selected viewers with different creative.

Atlanta, Georgia

Promoted to co-lead national sales efforts, following a corporate reorganization. Coach a team of 35+ national representatives at NCC Media as well as internal sales associates. Identify new business opportunities and build relationships with key decision makers in the automotive, hospitality, travel & tourism, media & entertainment, retail, restaurant and political industries. Collaborate with national advertising holding companies to include Universal McCann, The Richards Group, Starcom Mediavest Group, OMD & Spark.• Selected by senior management to build the strategy and structure for the political category, successfully growing share from 8 to 17 points for first year in 2008. Subsequently delivered continual growth to achieve #1 Atlanta market share of 35% in 2016. • Led the first Programmatic Advertising test campaign in the entire company with automated rotations from select data segments and profiles. • Led the first Audience Intelligence test campaign in the entire company using Set Top Box Data to match with customers voter file for better on a privacy compliant way.

Atlanta, Georgia

Create advertising sales solutions with products and services direct to clients & advertising agencies in Atlanta (DMA #10)• Recognized by the Video Advertising Bureau (VAB) as a Sales Achievement national finalist for Mercedes campaign.• Reached the goal to be the #1 leader for new business revenue in 2005.

Atlanta, Georgia

Create advertising sales solutions and services to regional agencies and clients for major Southeastern sports properties to include the Atlanta Braves & Atlanta Hawks, along with select events for the SEC and ACC across SE Region.• Created and developed a multi-year $2.5 million campaign for Ram Truck. Experienced similar success with developing client relationships for new business with Life University, Huddle House and Carpets of Dalton.• Realized the goal as the top account executive for new revenue generation in 2001.

Charlotte, North Carolina

Create advertising sales solutions and services directly to clients and advertising agencies in the Charlotte market (#24). • Accomplished the goal as station’s highest new business sales in 1999.

Knoxville, Tennessee

Create advertising solutions and services directly to clients and ad agencies for the Knoxville market (#62).• Garnered such company recognition as the winner of Top Gun Award in 1997. • Achieved the goal to be #1 new business leader in 1996.

B.S. In Public Relations

Associate Of Arts - Aa