Ted Pacitti Email & Phone Number

Greater Philadelphia

https://jamloop.com/

Greater Philadelphia Area

JamLoop is an OTT/FEP/Digital Video buying platform with Self-Serve Real-Time dashboards providing extreme transparency and accountability to agency and direct client’s advertising decisions and investments. JamLoop’s proprietary buying platform and direct publisher relationships will give you the opportunity to reach targeted digital audiences on the best.

Bala Cynwyd PA

• Oversaw P&L responsibilities for the Philadelphia Market leading sales, marketing, research, finance and support teams of 130 employees growing sans political annual revenue +$167MM and 28.9% market share.
• Directed all aspects of local, regional, and national sales for television and advanced media advertising, business development, research & marketing, including hiring, training, pricing, planning, forecasting, budget.
• Restructured sales teams implementing separate vertical for automotive tier III to create sales and training efficiencies. Local auto revenue +$22MM and +58% television market share.
• Championed affiliate partner monetization across multiple markets to maximize revenue. Worked directly with Business Intelligence and Market Leaders to create success metrics and implementation strategies.
• Implemented multi-department team planning, team selling, and team learning client strategy meetings to better understand needs and customize product and promotional offerings. The focus is on learning together.
• Cultivated strong relationships with local and national advertisers, agencies, business owners, and vendor partners.

• Successfully grew local sales revenue +57MM and teams focusing on developing affiliate partnerships and maximizing revenue opportunities. Built a team of 3 Area Directors, 12 Local Managers, 1 National Sales Manager.
• Created and executed sales initiatives to drive revenue: new business development, churn reduction, incremental revenue programs, vendor promotions, client events, and research based.
• Continually created and implemented training courses to develop managers, improve sales skills and launch new products including 90 Day New Account Executive, Local New Sales Manager development and company-wide.
• Developed Account Executive sales expectations, performance management standards, and working rules.
• Oversaw local/national inventory trades and pricing to maximize revenue with high profile programming & sports.
• Built strong Affiliate Relationships and successfully negotiated several multi-year contracts.