Richa Malik Email & Phone Number

New Delhi Area, India

Driving a Circular Economy on Plastic, Reducing Plastic Footprints and support rural artisans and women SHGs in India

Mumbai Area, India

Responsible for business and share growth via trade inputs for general trade for all brands of Hair Care Category for Hindustan UnileverSuccessfully launched/re-launched brands like Indulekha (Ayurvedic Hair Oil in India); Brylcreem (Re-launch in India)

Mumbai

Roles & Responsibilities:Responsible for Trade Marketing for Tide (P&G India’s biggest brand - $370 Mn) for India with key deliverables of business, share growth, distribution growth and driving trade spend effectiveness. - Delivered Share Growth of +0.3 pts in the first quarter with strong initiative execution in-stores across channels- Delivered +3pts of spending effectiveness by re-designing full year trade plans which are also delivering results every month- Organization Capability Responsibility: Responsible for coordinating Capability building sessions for Trade Marketing team

Mumbai

Awards & Recognitions:- Retailing Champion of the Year Award for exceeding business growth target by 10 points on H&S- “Execute with Excellence” award for business turnaround, share growth & excellent in-store operational results on OlayRoles & Responsibilities:Responsible for Trade Marketing for Head & Shoulders ($115 Mn) and Olay ($30 Mn) for India with key deliverables of business, share growth, distribution growth and driving trade spend effectiveness. - Delivered business growth +10pts ahead of target on H&S (fastest growth on H&S Sachets in past 3 years) - Delivered trade-spend effectiveness of +4 pts. vs. target on Olay; +1 pt. vs. target on H&S via higher ROI plans design- Delivered +0.5 share growth on H&S behind H&S bottles variant launch maximization & sachet distribution growth- New Launch Planning & Execution: Delivered +0.1 share growth & 2.5X distribution vs. target for H&S new variant launch with Customer Marketing plans and media partnership maximization in Modern Retail- Shopper Based Design: Drove Plan-o-gram improvement on H&S (+5pts); Olay (+7pts) via Shopper Based Plan-o-gram changes- Beauty Counselor Organization Re-design: Designed, aligned stakeholders and deployed new Beauty Counselor Organization & investment processes for Olay to improve in-store quality & shopper experience and minimize counselor attrition- Applied learnings from Shopper behavior Studies to create concept sells for H&S and Olay for new launch and plan-o-grams sells

Mumbai

Awards & Recognitions:- Best-in-Class Share Growth Award by Modern Retail Head for share growth in both accounts (Jul’13-Jun’14)- Quarterly awards(4): Awarded for (a) Share-growth & customer relationship turnaround; (b) Shopper Engagement based Customer Partnership on P&G Shiksha; (c) 2 awards for disproportionate growth on high-revenue categoriesRoles & Responsibilities:Responsible for delivering/ managing P&G joint business with 2 National Modern Chains ($15Million) for India with key deliverables of business and share growth along with driving spend effectiveness and terms of trade closure with customers.- Over-delivered business target by +2pts. for full year business with both customers- Delivered +4.5% Share Growth with 1 customer leading to the highest ever corporate shares with the account - Delivered highest corporate share with 1 customer by pioneering Shopper Engagement & Customer Marketing based Shiksha maximization with multi-team collaborations between customer & P&G- Over-delivered on spend effectiveness by +2pts with highest ROI promotions in Modern Retail for P&G with 1 customer - Drove trade terms closure with 1 customer after 3-year gap and also led to strong improvements in customer relationship- Led projects for Modern Retail Channel: End-to-end POSM execution, Trade Spend Simplification for Modern Retail

Hyderabad Area, India

Awards & Recognitions:- KAM of the Year for performance in 2011-12 amongst 90 KAMs across India- Best MR NRO KAM based on voting by the India Modern Retail Team in March 2011- Quarterly awards: 1 each for Leading CFR Improvement, In-store Execution, Shopper Based Design implementationRoles & Responsibilities:Responsible for Modern Retail (MR) Operations for Andhra Pradesh with 14 customers in AP and General Trade Business for Hyderabad with key deliverables of total business growth ($11Mn), driving distribution growth & ensuring initiative execution- Grew P&G business at >30% growth each year and over-delivered on sales fundamentals by +24pts. vs. target in 2011-12- Led, trained, developed and managed a team of 130+ distributor sales force across 3 P&G Distributors- Created Work Processes and Capability Modules for various roles of Distributor Organization for Modern Retail Operations over 2011 and 2012 (now included in P&G’s National Capability Drive for Distributor Organizations) - Led and tested projects on distributor back-room simplification, MR Sales Fundamentals Tracking in India, Shopper Based Plan-o-gram Execution, CFR Improvement, Regimen Drive and In-store maximizations for various brands/ customers

- Worked with Trade and Risk Management and Energy Sector clients for backend ETL solutions on SQL Server, Oracle and transition from Mainframe to SQL Server - Youngest Subject Matter Expert on Informatica Power Center - Recognized for leadership, client focused delivery and people growth by the team leadership on multiple occasions

Pgdbm, Marketing And Operations Management

B.Tech, Electronics And Communication

Science With Computers