Richa Sinha Email & Phone Number

Bengaluru, Karnataka, India

Bengaluru, Karnataka, India

• Managed 2 largest accounts & worked extensively on critical issues; Built a unified python script as one stop solution for campaign KPI optimizations
• Created PRDs & release documents for 2 product features - campaign setup mass edits & budget scheduling tool
• Led the new accounts strategy team; revamped KPI evaluation process of new clients through internal & external benchmarking; POC for monthly invoicing & auditing from analytics team
• Customized campaign monitoring system & moved alert system from Email to Slack; modified 8 existing alerts; created 3 new alerts; Developed dashboards for monitoring & facilitated data requirements

New Delhi, Delhi, India

• Strategy & Consulting (S&C), India Market unit (IMU)Worked as a strategy analyst on multiple projects, responsible for analysis of client’s data, deriving insights and presenting feasible solutions
• Drafted a plan of decreasing COGS by INR 36 Cr; worked on integrating ~150 suppliers for tractor manufacturer
• Defined optimum prices and share of business for 12K items of 7 category; Implemented it with category teams
• Identified and designed key levers to improve procurement efficiency of direct material for INR 400+ Cr COGS
• Designed 5 key aspects of proposal pitched to Indian O&G Co on migration of customer loyalty analytics platform
• Identified opportunities, channels, and merchants to outline roadmap for the launch of a payment gateway for a proposal pitched to an Indian fintech company.

Received Pre-placement offer from EXL Analytics

Kolkata, West Bengal, India

• Elected member of student council with 44% vote share in 818 votes; Achieved avg rating of 3.27/5
• Rallied for library reopening in full capacity during COVID; Coordinated with the staff & students
• Coordinated to set up 11 database workshop; Handled detail collation of 650+ titles for Book bank

Kolkata, West Bengal, India

Porto, Portugal

• Worked in Financial Operations team and was responsible for automating reconciliation of orders between operational and financial system for the Pan- African tech company
• Built 3 Power BI dashboards for 15 countries with several dimensions & user access management features for marketplace & on-demand services of Jumia
• Analysed 80L+ orders to design SQL rule engine; Classified entries by pattern for granular reconciliation of orders
• Formalized routine which eliminated 45+ hrs. work every month to improve rigorous monthly financial close timeline
• Identified 5 key metrics to categorize variances in order and voucher amounts to allow immediate resolution from users

Gurgaon, Haryana, India

• Designed and Implemented dashboards for 12 countries to monitor & improve digital marketing campaigns’ KPIs.
• Built a Python-based dashboard analysing KPIs of campaigns leading to 40% decrease in Root Cause Analysis time
• Modeled customer segments for campaigns on Google Analytics resulting in increased Click Through Rate by 5%
• Developed daily & monthly average view by linking 24 input levers to 8 output levers using Python; dashboard used in executive meetings

Gurgaon, Haryana, India

• Managed end to end operations of meta platforms like Trivago, TripAdvisor, Skyscanner, etc for multiple geographies. Responsible for generating revenues through meta channels
• Pioneered bidding on 5 meta platform; to attain 10x occupancy in Japan; achieved 2x growth in Mexico's occupancy
• Improved viewer impression by 23% by enhanced visibility of hotel listings on Google my business; Enhanced Click through rate by 12.1% on Google Hotel Ads Center using content & price optimization
• Reduced TAT by 25% by creating a master database of property content in Japanese; later used by multiple teams
• Confirmed preference for localized content in Japan; Implemented to achieve ROI of 400% on meta-channel
• Collected user feedbacks & fixed errors in property location reducing cancellations by 10% in Indonesia & Japan

Master Of Business Administration - Mba, 6.3/9

Activities and Societies: Student Council, Alumni Cell, Product Management Club, Enterpreneurship cell, INCA, Analytics Club, Marketing &.

Bachelor Of Technology - Btech With Honours, Computer Science And Engineering, 8.3/10

Activities and Societies: Designing team at Buffered Reader(Computer Science Departmental Magazine) Member of Dramatics Club Member of NGO.

12Th, Science(Pcm), 96.8%

Activities and Societies: Worked as the school House Captain Scored highest marks in the country in the subject Hindi in AISSCE, 2014.

10Th, Cgpa 10

Activities and Societies: Student editor for the school magazine(Vedansh)