Richa Sharma Email & Phone Number

Bengaluru, KA, IN

End-to-end ownership of marketing activities, including website management, optimizing and creating blog content, driving SEO strategies, managing social media platforms (with a focus on LinkedIn), overseeing content development, and planning and coordinating webinars and podcasts.Driving product marketing efforts by developing lead generation tools, such.

After thriving as a full-time marketer, I now help businesses strategize and execute marketing plans that deliver tangible results.🔍 𝐖𝐡𝐚𝐭 𝐈 𝐃𝐨:- 𝐏𝐫𝐨𝐝𝐮𝐜𝐭 𝐋𝐚𝐮𝐧𝐜𝐡 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐢𝐞𝐬: Bringing new products to market with a bang, ensuring they launch and soar.- 𝐆𝐨-𝐓𝐨-𝐌𝐚𝐫𝐤𝐞𝐭 (𝐆𝐓𝐌) 𝐏𝐥𝐚𝐧𝐧𝐢𝐧𝐠: Crafting detailed GTM strategies that align with business goals and market.

- Implementing sales enablement strategies, including battle cards, product updates, case studies, and email campaigns- Driving demand generation initiatives with storytelling for targeted outbound campaigns

Data-driven marketing in developing and executing go-to-market strategies that meet and exceed business objectives for Upscale- 360-degree Marketing: Architecture and strategies for the Upscale.ai website 2.0 and other customer acquisition channels for organic growth- GTM Strategy: Pricing strategy to move from sales-driven to product-led growth. Defining.

Bengaluru, Karnataka, India

Managing the overall marketing efforts for Infotanks Media and its clients - both paid and organic initiatives - Strategy: Developed new content architecture and strategies, oversight of new website, landing pages, and other customer acquisition channels for organic growth - Content: Published over 500 web pages for SEO, 30 landing pages, 40 blogs, and.

Digital and offline marketing lead, responsible for everything content and promotional offline marketing events- Brand Communications: Headed the rebranding exercise for messaging & communications across all channels- UX Writing: wrote clear, concise, and conversational copy for in-product flows (including in-app messaging, e-mail and partner onboarding.

Bangalore

Responsible for delivering lead generation & nurturing initiatives, social media, digital & content management, and marketing for internal communications of a globally recognised digital marketing company along with diverse clientele.SOCIAL MEDIA & CONTENT MARKETING:NICE 2017- Mobilised social media campaigns for a Malaysian Govt. initiative to make.

Bangalore

Drove awareness and lead generating campaigns resulting in user engagement, revenue generation, and consistent, high-impacting brand communication across digital channels like the blog and social media.- Published 1500+ articles – informative blogs, PR Articles & 10+ award-winning nominations- Strategised monthly editorial calendars with marketing.

Bangalore

- Drove the#ReferKaroAurJeeto referral campaign which resulted in 25,000+ app installations- Introduced Influencer Marketing campaign with popular bloggers to build an organic digital presence- Managed e-mail & social media marketing and blogging campaigns- Drafted in-app Bot conversations for consumer interaction

- Contributed bi-weekly articles for the blog/website- Collaborated with the team to chalk out a content plan for FY ‘16-‘17

Master Of Arts (M.A.), English Literature (British And Commonwealth)

Bachelor Of Commerce (Bcom), Accouting And Taxation

Puc

Education record

Activities and Societies: Poetry writing, Debate, Drama, All India General Knowledge Examination, Rotary Youth Leadership Training