Richard Apletree Email and Phone Number
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Richard Apletree is a Reducing the administrative burden of mental health clinicians using explainable generative AI at Anathem. He possess expertise in strategy, business strategy, finance, cfo, financial analysis and 6 more skills.
Anathem
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Chief Executive OfficerAnathem Apr 2023 - PresentLondon, GbImproving the efficiency of mental health clinicians using Generative AI and LLMshttps://www.anathem.ai/ -
Cfo And CroMind Foundry Nov 2018 - Apr 2023Oxford, Oxfordshire, GbCFO of Mind Foundry, the first automated end-to-end data science platform designed specifically for business users. Mind Foundry, a spin-out of the University of Oxford, helps anyone, with any technical ability, solve this business problems with machine learning, no data science experience needed. -
CfoHexr Dec 2018 - Dec 2020London, Gb -
Managing Director - Giffgaff GameplanGiffgaff Nov 2015 - May 2018Uxbridge, Greater London, GbAs MD of giffgaff Money/Gameplan I led a team of 20 in driving giffgaff’s expansion into financial services. This brand is extending giffgaff’s handset loan business into personal loans of up to £3,000. We created innovative credit vetting processes and provide a whole suite of educational tools including free credit reports to educate and support our members. Our plan is to deepen our relationship with our huge, loyal membership base, stretching the giffgaff brand and our digital toolset to increase monetisation. Building on the learnings from our loans activities we broadened our offering to include Price Comparison and, excitingly, Open Banking (PSD2) which comes into force in early 2018. -
CfoGiffgaff Feb 2011 - Oct 2015Uxbridge, Greater London, GbA member of the Executive Team and Board I was responsible for both the Finance and Business Intelligence functions within the business, as well as business development of giffgaff into new geographies and markets. Although part of O2/ Telefonica giffgaff was very much run as a standalone start up with funding via an internal “VC” process, separate offices and huge autonomy. My responsibilities included: Effective financial management, accounting and reporting including ongoing cost control to ensure ongoing cost leadership Budgeting, forecasting and business planning Ownership and active commercial leader of the strategic development of the business plan Alongside the CEO, developing and driving the wider strategic plan Maximising growth whilst retaining a focus on achieving profitability (achieved within 2.5 years) Head of Business Development for giffgaff Led international expansion negotiations in a number of countries. Built giffgaff finance and Business Intelligence teams from scratch to 30 heads. Provision of award winning business insight through both Business Intelligence and Finance teams. -
Head Of Crm And Commercial FinanceTesco Mobile Oct 2005 - Jun 2011 -
Chief Financial AccountantTesco Mobile Dec 2004 - Oct 2005My responsibilities were:Management of the Tesco Mobile P&L and Balance Sheet. Produce the company's monthly management accountsTo create and submit the annual statutory accounts Manage the external audit.Management of an accountant Ensure that all financial controls were in place and adhered to. -
Finance Operations ManagerTesco Mobile Jul 2004 - Dec 2004My responsibilities were:To set up Tesco Mobile's financial processes.To work with O2, Tesco and other key suppliers to ensure quality and consistency of data and billing.Creation of a database warehouse that allowed for central storage and detailed interrogation of all Tesco Mobile's data (from Call records to Tesco Clubcard information)AchievementsSet up a World Class management information system and Customer Insight Database.Design and implementation of Tesco Mobile financial back end processes (financial and operational). -
Revenue & Retention ManagerO2 - Marketing Feb 2001 - Jul 2004My responsibilities in the Prepay Retention and Revenue Stimulation Marketing Department were: Development of first International Calling Plan on any prepay tariff in the UK. £7.5 million Incremental Revenue in the first year.Creation and implementation of a number of different tactical propositions. Creation of Revenue Marketing plan for the prepay base. Devise and implement communication strategy (through text messaging, e-mail, direct mail and internet mediums) including lifecycle communications. Develop telemarketing strategy for O2 consumer division. - Control of £4 million telemarketing budget. Creation and implementation of topup and other stimulation campaigns: Assist in development of the prepay Loyalty strategy for 8 million customers. Management of 2 SAS data analysts who were responsible for customer insight. AchievementsGenerated £20 million of incremental revenue from revenue stimulation campaigns and tariffs. Responsible for saving 250,000 customers
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Commercial AnalystO2 Dec 1999 - Feb 2001My responsibilities at O2 for the first 9 months were to:Assess channel profitability of the prepaid products (Cellnet U and Pay & Go). Evaluate financials in the (re)negotiation of contracts with retailers. Resolve financial disputes with retailers.Forecast handset acquisition costs for the year.
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Commercial AnalystBritish Telecommunications Oct 1998 - Nov 1999My key responsibilities in this position were:Prepare and analyse all financial propositions which have been undertaken on prepaid cards, including prepaid internet and prepaid homeline. Establish commercial frameworks for all existing BT prepay products. Set pricing for new prepaid initiatives including prepaid internet and prepaid homeline, while taking into account legal and regulatory considerations. Set prices for UK, Spanish, Italian and German wholesale propositions.
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Uk & Nl Finance ManagerProcter & Gamble Oct 1997 - Sep 1998Cincinnati, Ohio, UsMy key responsibilities in this position were:Management of 2 direct reports responsible for the day to day financial management of the business. Preparation and communication of the annual and 5 year Profit Forecast for the UK and Holland Pharmaceutical division.Tracking and setting of million dollar administration budgets for the UK and Holland pharmaceuticals subsidiaries and providing assistance for all other budget holders.Collation of the Statutory accounts.Compilation of monthly Management accounts. -
Capital Markets AnalystProcter & Gamble Capital Markets Sep 1996 - Oct 1997My key responsibilities in this position were:Management of Procter & Gamble's European, Asian and Latin American temporary surplus cash of over $1,500,000,000 (consisting of 24 currencies).Maximising the interest income within the appropriate company policies and procedures and managing the interest rate risk of a multi-currency denominated asset portfolio. Managing the daily operating liquidity of the Cash Pool countries totalling over $1,500,000,000 and management of the European and Asian inter -company loan portfolio. Managing the cash pool foreign exchange and interest rate exposure.University Summer Placements: (Engineering Placements)
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Summer PlacementRover Group Plc Jul 1995 - Sep 1995
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Summer PlacementUnilever Plc Jul 1994 - Sep 1994
Richard Apletree Skills
Richard Apletree Education Details
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University Of WarwickManufacturing Systems Engineering -
Chichester Technology College -
University Of WarwickEngineering Management -
Saïd Business School, University Of OxfordArtificial Intelligence
Frequently Asked Questions about Richard Apletree
What company does Richard Apletree work for?
Richard Apletree works for Anathem
What is Richard Apletree's role at the current company?
Richard Apletree's current role is Reducing the administrative burden of mental health clinicians using explainable generative AI.
What is Richard Apletree's email address?
Richard Apletree's email address is ri****@****aff.com
What schools did Richard Apletree attend?
Richard Apletree attended University Of Warwick, Chichester Technology College, University Of Warwick, Saïd Business School, University Of Oxford.
What skills is Richard Apletree known for?
Richard Apletree has skills like Strategy, Business Strategy, Finance, Cfo, Financial Analysis, Management, Team Leadership, Customer Relationship Management, Business Planning, Forecasting, Leadership.
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