I became an official freelance supplier to Global media after my position was made redundant, delivering freelance graphic design services in the same capacity as my previous role. I have since delivered work for Help for Heroes social media activity, digital out of home for the Royal Academy of Engineering and a large activation on digital out of home, 3D builds and print for Bellissima Italia’s new beauty product launch.

I joined Global media in December 2018 seeking agency experience to add to my previous in-house and freelance roles. Initially, I was designing social media and digital banner advertising in the regional digital team, to run alongside audio advertising on Global’s radio brands. By 2019, I had introduced animation and video to Global’s social media and digital products. I flourished in the fast past environment, creating 12 timeline posts a month for up to 12 clients at a time: developing different styles for specific audiences - from Academies to Zoos.I found myself leading Global’s regional business in to selling design services for out of home advertising and increasing the value of inventory sales. I moved into the Creative Solutions team, a 150 strong, audio led in-house agency, to help enhance their multi-channel abilities. During 2021 I built a portfolio and trained the other members of the digital content team in the production and delivery requirements of large format print design. In March 2021 my pitch work secured the first fully multi-channel campaign delivered in house by Global, which sold 700k worth of outdoor inventory. In 2022, I was instrumental in the formation of the Regional Design Hub as a new production team within Global media to provide full spectrum design services. Out Of Home media now consistently accounts for over 50% of Global’s regional advertising revenue. 

In 2023 I delivered Leap Wild’s OOH campaign which featured the UK’s first fully animatronic billboard and 16 further sites around Waterloo station in London. Now recognised as an expert in multi-channel design within Global, I have undertaken several in-house rebrands of various teams for external promotion, including the creative team itself, to attract new business to Global.

I was commissioned to create a set of 14 illustrations to adorn the windows of each room in the beautiful Hunter Price Head quarters and show room. Hunter Price source, create and supply FMG and toys to major retail chains. Being such a fun company, I had a great time talking with the owners and staff about ideas for what actually goes on behind closed doors and incorporated those ideas into the artwork. Many of the objects featured in the graphics were based on actual products created by HP. In 2020, I was asked to make some changes and create some new artwork, as the company had grown and the themes of the rooms had changed.

Originally I joined one of the U.K’s leading e-cigarette companies designing graphics for VIP, Vapestick and Fin as a freelance digital designer in ecommerce. On launching a new website in late November, my contribution enabled the conversion rate from e-mail marketing and banner advertising to online sales increase from 3% to 14% in just a few months. The following year, VIP was bought by British American Tobacco, who recognised my contributions to the company and provided me with a permanent contract as lead designer. I worked on the nation wide launch campaign for the ePen 3 as well as providing all visual design for 100+ VIP retail outlets nationwide. My contributions have also been instrumental in the launch of the new VIP devices expected in mid 2018.

As Head of Design at Invasion travel in 2015/16, where I was responsible for maintaining and improving the 5 existing travel brands whilst also creating an umbrella website called camp.co.uk and increasing the number of brands to 20 different global destinations. With this we saw significant increase in our marketing activity, the reach of our social media exceeding 1 million people. With such an extensive existing audience we were able to cross market our new brands and destinations. www.camp.co.uk

Working in the online Slot, Casino and Bingo sector. Initially offering support as a freelancer, I was offered a permanent contract working with a team of designers and marketing managers in designing websites and brands and promoting all aspects of 40+ online brands using, direct print marketing, digital display adverting and social media.

Overseeing all branding design work and managing a team of developers to create an interactive HTML5 website, reducing the visitor bounce rate by 50%. I worked closely with the copywriters and SEO experts to create website designs, digital advertising banners and highly ranked infographics. After Apple Copywriting closed its doors I continued working on digital marketing projects with the CEO until 2014.

I was commissioned to design every element of the Chillberries Frozen Yogurt brand including interior murals, furniture, signage, web and promotional print. Opening in October 2011, the company went on to be awarded 2nd prize in the “Most Loved Cheshire Business Awards” by January 2012.

Working with Executive Chairman, Geoff Thompson to reflect the vision of this prestigious organisation.Between 2006 and 2011 as Lead Designer for the Youth Charter, a U.N accredited N.G.O and charity and worked with many leading organisations such as the BBC, DEFRA and The British Army. During this role I was also commissioned to create a portrait of Muhammed Ali which was presented to the legend himself by the Muhammed Ali Scholars at the Muhammed Ali Centre in Kentucky U.S.A. On the back of this image I created a collection of 200+ illustrations of heroes of sport, art and culture and an interactive online exhibition as well as physical exhibitions, one of which featured at Liverpool City of Culture 2008 launch event.

NHA was my first contracted role. Whilst there I was given advanced Adobe illustrator training to allow me to product product illustrations to spec for companies such as Skagen Denmark, Virgin and Ted Baker.