Designer of Various Exhibits focused on Science, Technology, Engineering, Art, and HistoryRecent exhibits include A Glint of Gold (100th Anniversary: A Retrospective of King Tutankhamun); Harry Burton: The Pharoah's Photographer; Calusa: The Shell Indians of SWFL; The Seminole of Big Cypress and the Everglades, and others. Also wrote and produced a video and Exhibit guide for A Glint of Gold.

Current clients include life sciences, healthcare, travel and hospitality, museums, and education clients. For a more complete profile, please visit www.richardbrucesmith.com.

Virdia provides sales and marketing communications and consulting services and communication performance and planning programs.Current projects include working with select healthcare provider organizations for advancing the Value Agenda (HBR: Porter and Lee) with clinical, social, and professional communication projects. Virdia recently developed its Patient Relatedness Program for advancing quality communications and relations in various clinical settings. Current projects also include working with pharmaceutical manufacturers, physician groups, payors, and provider organizations for advancing patient therapeutic and preventative compliance with methods for patient engagement, activation, and persistence in chronic applications. As such, Virdia is currently developing programs, tools, services, and clinical support for new approaches to improving patient responsibility, commitment, compliance, and satisfaction. Virdia is also developing a secondary program with an institute for pain management related to patient compliance.Another project on which Virdia is currently involved is working with a software development firm for enhancing the management of clients and patients with drug and alcohol addictions.Virdia is also working with a firm dealing with psychometric measures for predictive analysis of student success rates and human resource application.Recently, Virdia launched InSightESP for the Kelly Group. Working with them, we are involved in communication and relationship building programs connected with organizational development.In addition, Virdia serves its other clients in real estate, finance, health care, manufacturing, energy, environment, organizational development, and personal products.

As Founder, President, and CEO of ImageSmith, I lead a team of professionals to create and develop business and marketing communications that have contributed to the success, growth, and ongoing development of many organizations and their brands nationally and internationally including healthcare device and pharmaceutical manufacturers, professional consulting services, technology groups, consumer goods, banking and finance, environmental firms, professional institutes and associations, and the publishing industry. As Executive Creative Director Copy and Art, I provided marketing and communication strategies, managed marketing research, new product and service launches, and new business development for our clients. I also provided for them, in many instances, copy writing, design, and art direction for their print and digital communication initiatives. At ImageSmith, we were involved in developing corporate and brand identity programs, sales promotion and collateral materials, trade shows and sales meetings, advertising programs, professional education and clinical training programs, public and professional relations, web design and social media, internal corporate communication programs, crisis communications, and corporate communications for organizational change and development. We worked with various companies and organizations from entrepreneurial start-ups to Fortune 500 firms including Johnson & Johnson, Pfizer, Schering, AT&T, Becton Dickinson, C. R. Bard, Ortho Biotech, B. Braun, Merrill Lynch, Janssen, and Ethicon to name a few. One highlight is having developed the Becton Dickinson Safety Initiative; I wrote and designed the education and information programs for patient and healthcare worker sharps safety in the US and later for B. Braun as a worldwide application to sharps safety, medication delivery, and other safety initiatives. From those programs, I later developed the Becton Dickinson Pediatric Safety and Immunization Programs.

I designed, created, and developed this nonprofit organization for Homeless Children and Families focused in Northwest New Jersey while managing ImageSmith, my business and marketing communications firm. The Warren County Interfaith Hospitality Network provides temporary assistance for families and children who are homeless through a program that assists and teaches parents new family and parenting skills. The program offers the community educational programs, finance seminars, health programs, employment training, and other essential services for creating powerful families. The program also assists families facing homelessness from fore-closures and evictions. Of note, The WC Interfaith Hospitality Network is a model program referenced by various different government agencies and assistance programs including the State of New Jersey and other non-profit organizations for the unique services and programs it offers moms and dads and children. The WC-IHN has various strategic partnerships with other organizations, like affordable housing groups, for advancing the health and wellbeing of children and families and developing housing, including Habitat for Humanity of Warren County. From the WC-IHN, I further developed Family Promise of Warren County, Inc. and its programs for building stronger neighborhoods, providing child literacy programs, offering a family resource center for Warren County, and creating some parks and memorial gardens with local religious organizations.Today, Warren County Interfaith Hospitality works with local and state government agencies for supporting the health, safety, and wellbeing of children, families, moms, and dads with new innovative programs and services.

Working with Simms & McIvor Advertising, I was Vice President, Creative Director. I managed a team of 10 highly skilled, creative professionals for advertising programs, corporate and brand identity programs, trade show communications, sales collateral materials, broadcast, audio and video training programs, patient education and clinical training programs, public and professional relations programs, internal corporate communications, and organizational development programs. As VP Creative Director, I managed art and copy as well as other creative services (video and audio) for advancing professional education and training. I was promoted to managing the Traffic and Production Departments as well as Creative and later managed the Media Department. Simms & McIvor provided services and programs for healthcare device and pharmaceutical manufacturers, telecommunications, professional consulting services, technology groups, and consumer goods and services. Clients included Johnson & Johnson (several various divisions), Ethicon, Ethicon Endo, Ortho Diagnostics, Janssen, AT&T, Becton Dickinson (several various divisions), and EBI to name a few. As Vice President Creative Director, I provided not only copy and art direction but also marketing and communication strategies, presentations, and new business development. I was responsible for transitioning Simms & McIvor from conventional work practices in copy, design, and production to computerizing the creative and later streamlining practices, reducing costs, and automating all agency services.One highlight was having worked with Johnson & Johnson and Roderick McNealy in developing communications for the J&J Quality Institute to educate and train associates in quality practices and provide the communication component and its tools for managing and measuring continuous improvement. The book, Making Quality Happen (Chapman and Hall, New York, NY; 1993) is an outcome of the program as practical application.

Working with TG Advertising, I was Creative Director for Copy and Art. I managed a team of 5 art directors and graphic designers and 2 copywriters for sales collateral materials, advertising programs, broadcast, audio and video training programs, corporate and brand identity programs, patient education and clinical training programs, trade show communications and corporate sales meetings, public and professional relations programs, and internal corporate communications. As Creative Director, I managed art and copy and was producer and director of video programs. I also managed a staff of production artists and photographers.TG provided services and programs for healthcare device and pharmaceutical manufacturers, technology groups, telecommunications, professional associations, and consumer goods. Clients included Johnson & Johnson (various professional divisions), Pfizer, Howmedica Orthopaedics (later Stryker), Janssen, Johnson & Johnson Baby Products, AT&T, Folex-Biotest-Schleussner, EBI, American Biotechnology Company, and Thomas & Betts to name a few. As Creative Director, I wrote long and short form copy, provided art direction and graphic design services. I was also responsible for developing clinician and surgeon training programs, patient education, and other communication programs and services.One highlight, working with Pfizer and Howmedica Orthopaedics, is having written and designed a three volume Nursing Guide for Orthopaedics Reconstruction and Trauma Surgery while another highlight is having written and designed over 100 surgical techniques. In addition to these highlights, I also developed comprehensive clinician-patient programs for informed consent, patient compliance, patient education, clinician training, and documentary films for patient motivation.