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Specialties: - Brand Strategy and Stewardship- Multimedia Strategy- Media buying negotiation and strategy- Marketing Research- Analytics
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Associate Vice President - MediaAt&TLos Angeles, Ca, Us -
Associate Vice President - MediaAt&T Aug 2019 - PresentDallas, Tx, UsDigital Lead focused on Investment, Integrity & Innovation. -
Integrated Digital Account Lead - FacebookMindshare Nov 2017 - Aug 2019London, England, GbUS cross channel digital lead for Facebook, responsible for planning and activation of all digital and delivering thought leadership to the account. Manage team of 37 across digital channelsLaunched; Instagram Stories, Oculus Go, Facebook Portal and Facebook Watch platform -
Partner Digital AmdMindshare May 2015 - Nov 2017London, England, GbNorth American Digital Investment Partner @ Mindshare Los Angeles- Facebook, Campari USA, BP West Coast, Naturemade Vitamins, Tabasco -
Global DirectorMindshare Nov 2013 - May 2015London, England, GbNestlé Global Digital DirectorResponsible for global trading deals, analytics and best practise across Group M markets including training, implementation and tracking of POEM in local markets in addition to managing the relationship with the Global Head of Media at Nestlé.Manage and deliver global and local client training on digital media and paid, owned and earned media strategy across media channels.Digital support for new business opportunities and Nestlé pitches across the world. -
International Account ManagerInitiative May 2011 - Nov 2013New York, Ny, UsAccount responsibilities;• Hertz: EU branding, partnerships and direct response• Xylem (ITT): Global branding• Speedo: Global branding• Dorchester Collection: Strategic global branding• Computer Associates: B2B direct marketing• Burger King: European Coordination• Greeks for Change: European Branding -
Client PlanningZenithoptimedia Jun 2010 - May 2011London, London, GbMediaweek: Agency of the Year 2010Account responsibilities;- Proctor and Gamble: Air care and Laundry- Lactalis: Cheese and Chilled Dairy- Pfizer: Consumer Healthcare -
Consultant Uk Custom AnalyticsNielsen Oct 2007 - May 2010New York, Ny, UsOver two years at Nielsen I have developed from a modelling analyst within the European Marketing Mix team to a Consultant/Account handler in the local UK team consulting with companies such as Kraft, Proctor & Gamble, Reckitt Benckiser, Coca-Cola, Ferrero, Nestle and Alpro. -
Assistant ManagerLadbrokes Jun 2007 - Sep 2007London, Gb -
CashierLadbrokes Jan 2007 - May 2007London, GbPart time job whilst student to fund my degree in my final year -
Marketing Assistant InternshipThe Coca-Cola Company Jun 2005 - Aug 2005Atlanta, Ga, UsMarketing Assistant Internship ~ June-August 2003, 2004 & 2005- Providing support to a wide range of marketing initiatives during three internships. Beginner’s Mandarin course undertaken and passed.- Complete projects on time and within specified costing- Products: Sprite, Coca-Cola, Qoo Juice, Tiân ý Dî water -
Marketing InternshipThe Coca-Cola Company Jun 2004 - Aug 2004Atlanta, Ga, Us -
Marketing InternshipThe Coca-Cola Company Jun 2003 - Aug 2003Atlanta, Ga, Usworking under the Regional marketing Director I contributed to projects across the Coca-Cola portfolio. Experience included product partnership (Coca-Cola + World of Warcradft), Brand launch (Heaven and Earth Water) and the largest promotion seen in Chinese FMCG to date (Sprite Music promotion).
Richard Beale Skills
Richard Beale Education Details
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Swansea UniversityMarketing Management
Frequently Asked Questions about Richard Beale
What company does Richard Beale work for?
Richard Beale works for At&t
What is Richard Beale's role at the current company?
Richard Beale's current role is Associate Vice President - Media.
What is Richard Beale's email address?
Richard Beale's email address is ri****@****ail.com
What is Richard Beale's direct phone number?
Richard Beale's direct phone number is +4420796*****
What schools did Richard Beale attend?
Richard Beale attended Swansea University.
What are some of Richard Beale's interests?
Richard Beale has interest in New Technology, Rugby, Civil Rights And Social Action, Environment, Education, Old Cameras, Science And Technology, Music, Vintage Advertising, Disaster And Humanitarian Relief.
What skills is Richard Beale known for?
Richard Beale has skills like Online Advertising, Digital Media, Digital Marketing, Advertising, Digital Strategy, Strategy, Direct Marketing, Analytics, Marketing, Media Buying, Marketing Strategy, Media Planning.
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