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I started my media career selling regional press and television. After three years sales side I moved to a media agency and I worked in planning and buying across a broad range of accounts. I left media agencies having acquired a broad range of skills and competencies in all areas of media and account management. During the following two years at Accenture Marketing Sciences I ran a team of consultants and was responsible for a broad portfolio of clients. I spent the last nine months of my time with the company as joint managing director. Having joined Unilever in 2005, I spent the first seven years in the UK business with responsibility for the buying and measurement of the company’s media in the UK and Ireland; the media strategy for our food categories and running our marketing procurement and agency relationships. In 2013, I moved to the company’s European headquarters in Rotterdam, as the European Director of Media Operations and Strategy.Across a broad and varied career, in all areas of the media industry, I have collected a range of skills including media strategic planning, buying and negotiation. I have run numerous agency procurement processes and have managed the relationship with agencies across the marketing services spectrum. I am currently co-ordinating media output and performance across a large number of highly diverse markets in Europe. I am comfortable liaising with senior management and agencies and have a reputation for integrity and authenticity built across twenty years working in roles that are local, Europe and Global in scope
Unilever
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Global Media Operations DirectorUnilever Jul 2017 - Present
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Media Operations And Strategy Director - EuropeUnilever Aug 2013 - Jul 2017Management and co-ordination of media planning and buying across the twenty-seven markets within the European cluster; supporting the European category teams in strategic media planning; overall agency management and co-ordination and ensuring that the media agenda is aligned to that of the senior European management team. Management and development of media protocols globally across the Unilever portfolio and liaison with key media and agency partners across the cluster
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Senior Communications And Buying ManagerUnilever Oct 2005 - Aug 2013Management of the cost, monitoring and effectiveness of Unilever’s media spend across UK and Ireland together with advising the marketing teams on all areas of media strategy and strategic execution. External liaison with key media owners to ensure that Unilever’s media output delivers a disproportionately favourable return to the business together wiht the negotiation and management of agency contracts in all areas of marketing services. Capability management and development of both the marketing services (media) team and the marketing teams
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Joint Managing DirectorMedia Audits Group Ltd Apr 2003 - Apr 2005Advising clients on whether the media execution/ strategy was in line with expectations, industry norms and business objectives, managing client relationships at all levels, generation of new business through selling Media Audits services to prospective clients and their agencies, pro-active role in development of new services for the company, overall management responsibility for a team of twenty-five consultants and analysts and responsibility for the overall profitability of the business, ensuring that company revenue targets were met
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Group Account DirectorInitiative 2000 - 2003New York, Ny, Us -
Tv Buying ManagerWestern Media/ Initiative 1997 - 2000
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Tv Buying ManagerMediavest 1993 - 1997New York, Us
Richard Brooke Skills
Richard Brooke Education Details
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University Of WestminsterHuman Resource Management -
University Of The West Of EnglandBusiness Studies Advertising And Marketing
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Oundle School
Frequently Asked Questions about Richard Brooke
What company does Richard Brooke work for?
Richard Brooke works for Unilever
What is Richard Brooke's role at the current company?
Richard Brooke's current role is Global Media Operations Director at Unilever.
What is Richard Brooke's email address?
Richard Brooke's email address is di****@****alk.net
What is Richard Brooke's direct phone number?
Richard Brooke's direct phone number is +4413729*****
What schools did Richard Brooke attend?
Richard Brooke attended University Of Westminster, University Of The West Of England, Oundle School.
What skills is Richard Brooke known for?
Richard Brooke has skills like Media Planning, Media Buying, Digital Strategy, Digital Media, Advertising, Communications Planning, Fmcg, Digital Marketing, Sponsorship, Marketing Communications, Marketing Strategy, Online Advertising.
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