Richard Chen Email & Phone Number

台灣 臺北市

Achievements: 1. completed potential cardholder prediction/ tagging/ segmentation, KPI design/ data visualization/ related ETL of co-branded card of Costco Wholesale in TW2. Dev-ops of offer recommendation system (TFRS) with 73% accuracy for top-5 recommended items3. Dev-ops of potential SME customer prediction model for business loan marketing, with F1-macro= 0.63, AUC= 0.97, practical hit rate 77% for samples with probability more than 0.894. Dev-ops of model monitoring dashboards (via Tableau), including metrics design, dashboard design, ETL design, and engineering5. Developing and operating the best personalized marketing channel statistics model for personalized marketing of financial products1. Demand diagnosis: offering customer insights and consultancy via (non-)structural data analysis2. Precision marketing: discover potential customer needs and product cross-selling opportunities via ML models, persona analysis, and tagging3. Test & Learn: problem defining and slicing, and test & Learn process design, i.e. experiment design, marketing list offering, performance monitoring, and so forth4. Project management: plan and exercise data projects, along with communication within and cross-department to complete missions

Taipei City, Taiwan

Achievements: developing and maintaining 100+ data visualizations, delivered 30+ data reports, and held 3 external/ internal data workshops/seminars• Communicate with business/engineering teams or clients to gather requirements, and solve business problems.• Design data visualizations for clearly delivering analytic results to both business and technical audiences.• data pre-processing and ETL for data visualization and reports• Write well-organized reports, prepare impressive slides for presentations, and contribute to communities including publishing papers.

Taipei City, Taiwan

Achievements: Acquired 1st game porting business from our major JP customer1. Marketing strategy analysis, integration, and exercise2. VC pitch, startup competition, and preparation3. Global OEM businesses management4. Management of marketing and sales team

Taipei, Taiwan

Achievements: I assisted Automotive Dept. to achieve new business opportunities of transaxle motors (heavy-duty) with construction equipment supplier from India1. Offer Automotive Dept. suggestions to negotiate with automotive manufacturers2. Provide proposal of investments for management's personal use3. Support the superior to undertake negotiation and meeting internally and externally4. Aid management to exercise corporate policy and projects5. Perform strategy analysis, integration and exercise6. I am also responsible for BU performance analysis and suggestions

Taipei, Taiwan

Achievements: Drive sales in 2016 summer promotion for YoY growth 85% in revenues/ 66% in units sold1. Responsible for Auto-OEM Infotainment2. Business development and relationship management with customers3. Lead coordination of internal and external resource for program and business need

Kaohsiung City, Taiwan

Achievements: saved major material costs to 1/3 by replacing original suppliersPurchasing, Oversea Sales, Marketing Strategy, technical document translation, CRM, Internet Marketing, Oversea Expo, Oversea Working Experience (Japan)

Ai/Big Data Analyst, Ai/Big Data Analysis

June 2019 ~ November 2019 On-hand project experience - "AItinerary" a smart tour guide by analyzing users & offer one-stop flight, hotels.

Master Of Business Administration (Mba), Marketing, 3.33

Consumer Behavior (A) International Marketing (A) Corporate Finance (A)

Bachelor'S Degree, Finance