Richard Cheng Email and Phone Number
Global Senior manager with 29 years of hands-on leadership experience working with high-tech companies in the Industrial & Building Automation, Energy Metering, Machine Vision, RFID & Barcode Auto Identification sectors in public and Multinational Fortune 500 corporations.Passionate, accomplished, results driven senior sales and marketing manager with M.B.A. and HVAC engineering B.S degrees. Proven leader with a successful track record of building successful China & APAC operations and managing leading sales, marketing, field application engineering, customer service and channel partner organizations.Responsibilities included all aspects of P&L and Operations, Sales, marketing, applications engineering, customer service, post merger integration programs & priorities, talent acquisition, retention &development . Developing new go-to-market strategy, national account program, solutions partnerships, top talent and achieving stronger profitable and sustainable growth as the regional director for Asia Pacific region. Furthermore, as the member of the culture council in Corporate and Learning & development working team, engaging in global diversity, equity & inclusion (DE&I) strategy and initiatives implementation in order to achieve a DEI culture where all employees experience a sense of belonging and are lifelong learners.A personal philosophy that I try to live my life by is to treat others the way you would want to be treated, and in doing so you will be rewarded with how others treat you.Specialties: 1. HVAC, Energy Metering & Control, RFID, Auto ID and Machine Vision applications. 2. Leadership and business development.3. Integrated marketing campaign execution, competitive marketing, partner strategy and execution.4. Key Account Management, Sales Strategy Execution, Sales Compensation Design5. Revenue Optimization, C-Level Relationship, Forecasting, Strategic Partnerships. 6. Large Deal Capture, Expert Negotiator, Go-To-Market Strategy, 7. Architect of Peak-Performance Teams, Complex Deal Negotiation8. Full P&L Business Operations and public relationship. 9. Talent Acquisition and Recruitment Management in Asia Pacific region 10.Knowledge of China employment laws and regulations11. A Cultural Ambassador and member of Global Learning & Development working team
Novanta Inc.
View- Website:
- novanta.com
- Employees:
- 1445
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Regional Sales Director, Asia PacificNovanta Inc. Jan 2019 - PresentBeijing City, ChinaRunning the sales, field application engineering, marketing & customer service operations for APAC region at JADAK, a Novanta company,
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Senior Business Manager For Microscan At Omron Microscan, Greater ChinaOmron Microscan Jan 2018 - Dec 2018Beijing City, ChinaAs the business leader, together with Omron team to set the Post-merger integration(PMI) initiatives and priorities as well as the joint go-to market strategies for Omron Microscan business in Greater China region and continuously grow Microscan business by utilizing larger Omron automation platform. Over the 9 years timeframe between 2009 and 2018, the sales revenue had been growing at a CAGR (compound annual growth rate) of 30%+in greater China region. -
Regional Director, Greater China At Microscan Systems Inc.Microscan Systems, Inc. Oct 2009 - Dec 2017Greater ChinaResponsible for continuously developing effective Sales and Marketing strategies and implementing those strategies, initiatives and programs with regard to the development of sales volume, brand promotion, pricing and marketing communications to improve Microscan market share, sales performance, customer satisfaction and profitability in Greater China. 1. Responsible for the overall performance, growth and reputation of Microscan in the region by developing and delivering the annual business plan. (Revenue, products, market share and allocated budget.)2. Promote Microscan as a desirable partner for international and local business and as a place where top industry talent wants to work. 3. Generating profitable business and managing the ongoing financial performance by properly covering of all relevant market segments – geography, verticals, product category along with all kind of business partners in line with corporate standard financial ratios, practices and guidelines. 4. Developing protocols for talent development as a framework to drive better hiring, career development planning and lower staff turnover.5. Manage the risk of the portfolio on an ongoing basis through proactive monitoring of key accounts, key Channel partners, System Integrators and OEM, their transactions and developments and Sales pipeline in the general business environment.6. Manage the overall brand advertising and promotion budget. Build and maintain public relationship with key customers, partners and related government agencies.
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Senior Sales Manager- Building Automation And Engery Metering SystemSiemens Aug 2000 - Oct 2009China1. Directing sales, business development, consultations and marketing in a matrix organization setting in Energy Control and Metering System and Solution industry. 2. Analyzed and optimized existing sales channels. Developing the efficient new partners to improve average productivity.3. Collaborated with the Headquarter manufacturers in Germany and Switzerland in pricing and marketing strategies. 4. Forging executive level client relationships and partnership across regions and business functions all over China.5. Deploying different strategy to promote team spirit and cohesion among team members.Achievement Highlights at Siemens,1. In 2002 I was honored the Outstanding Achievement Prize of in Siemens Asia Pacific.2. Annual Sales Growth rates(YoY) were 151% in 2006, 168% in 2007 and 147% in 2008. -
Sales Engineer-Engery Control And Automation SystemDanfoss Automatic Controls Management(Shanghai) Co.,Ltd Apr 2000 - Aug 2000Northern ChinaResponsible for developing and growing channel partner business as well as Key Accounts/ OEM in Northern China in Utility and infrastructer sector. -
Reginal Sales Manager-Energy Control And Building AutomationTsinghua Tongfang Co.,Ltd Aug 1997 - Apr 2000Northern China1. Manage the pipeline of opportunities from current and prospective customers to ensure that sales goal can be met. This includes qualification of opportunities within the pipeline, proper prioritization of activities, and management of time and commitments to ensure priority opportunities move through the sales cycle. 2. Complete all sales paperwork and reports promptly, thoroughly and accurately, to ensure company profitability and deliver a high-quality solution and minimize potential problems or issues. -
Designing & Control EngineerDesigning Institute Of Baotou Iron And Steel Group Corporation Jul 1995 - Aug 1997Baotou, Inner Mongolia, ChinaAs a HVAC system designer, to design various heating, ventilation and air-conditioning systems in Industrial and commercial environment.
Richard Cheng Education Details
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Master In Business Administration Degree -
B.S Degree
Frequently Asked Questions about Richard Cheng
What company does Richard Cheng work for?
Richard Cheng works for Novanta Inc.
What is Richard Cheng's role at the current company?
Richard Cheng's current role is Regional Sales Director, Asia Pacific at Novanta Inc..
What schools did Richard Cheng attend?
Richard Cheng attended Tsinghua University, Inner Mongolia University Of Technology.
Who are Richard Cheng's colleagues?
Richard Cheng's colleagues are Josef Francis O'reilly, Francis Bley, Ana Lucia Castrillon, Tashfeena Mahmud, Miriam Baierlipp, Billy Meng, Augustin Nakata Pierre.
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Richard Cheng
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