Management of all consumer and small business credit card travel rewards programs, including vendor management, program strategy, budget, customer experience, points liability and competitive analysis. Programs cover 10MM + cardholders. Also manage high-end travel provider for the industry leading Bank of America Preferred Rewards program.

Responsible for leading numerous large projects to simplify credit card rewards programs. Successfully lead project teams and effort to create three flagship credit card programs.

Responsible for marketing, advertising and public relations for United Airline's e-commerce division. Managed a multi-million dollar advertising budget including search optimization and digital and print marketing and several marketing professionals. Led marketing strategy and directed website content and strategy.

Responsible for managing Platinum, Gold and Classic Visa and MasterCard credit card portfolios. • P&L responsibility for 11 million accounts and $12 billion in balances • Responsible for product definition, enhancement and strategic growth of portfolios • Initiated and coordinated market research around consumer needs• Developed competitive analysis and product enhancements to meet diverse customer needs

Responsible for concept ideation, creation and piloting tests of new credit card products via direct mail, Internet and telemarketing. Responsible for setting Division electronic commerce strategy and deploying e-commerce initiatives. • Lead and participated in qualitative and quantitative research, including ideation sessions • Helped establish the new product development and evaluation process and participate in key development decisions.• Successfully secured U.S. Patent for a new credit card concept• Lead research, development and deployment of Photo Card concept increasing credit card sales 53% in banking centers• Selected to lead the development of a credit card targeted toward Affluent customers• Responsible for new account acquisition through Internet, PC Banking and Web Banking• Worked with account Acquisition and Retention teams on new product concepts

Responsible for budgeting, forecasting, managing and marketing non-insurance enhancement programs. Managed five club programs utilizing direct mail, telemarketing and statement inserting. Responsible for overseeing and directing telemarketing and direct mail agencies. • Increased non-insurance enhancement revenue to $1.25 million, a 26% increase • Successfully identified and launched four new services, generating $350,000 in revenue over two years

Responsible for managing all aspects of a prototype sales center at The Ohio State University.Held sales presentations and conducted direct mail and telemarketing campaigns to market Annuities to staff and faculty. • Increased unit sales by 40% and dollars sales by 20% in the first two quarters • Developed direct mail database, direct mail campaigns and coordinated community events