Richard E. Email & Phone Number

Dresden, Sn, De

Stuttgart, Baden-Württemberg, Germany

Berlin, Germany

Dresden, Saxony, Germany

Berlin Area, Germany

Responsible for strategy, analytics and digital infrastructure along the customer journey. CRM STRATEGY: • designed and implemented a CRM segmentation based on product ownership and customer value• utilized this segmentation as a basis for a CRM communication strategy DATA ANALYSIS:• conversion oriented definition and implementation of global CRM KPIs• visualised CRM data and KPI developments through a real-time data visualisation tool• data-mined insights to facilitate business decision making in marketing and salesCRM INFRASTRUCTURE MANAGEMENT:• created a CRM data infrastructure interfacing to CRM-relevant data sources such as after-sales service, transactional data, CRM campaign data, etc.• facilitated and manage customer data entry at all customer touch points while avoiding duplication• improved data quality and usability through user trainings, definition of global user responsibilities and database UX improvements

Dresden Und Umgebung, Deutschland

Dresden Und Umgebung, Deutschland

• Creation, implementation and monitoring of global print & digital media strategy for the channels: SEA, display, print and out of home• Data analysis and campaign optimisation in online and offline communication• Campaign budgeting and annual media spend monitoring• International project & agency management

Montreal Und Umgebung, Kanada

• Testing of functionality and language correctness in the German translations of video games

Montreal Und Umgebung, Kanada

• Exploration of business development opportunities in the Canadian HR consultancy market specialised at Asian immigrants• Research for graduation thesis on Chinese immigration to Canada

Konstanz, Germany

• Design and presentation of promotional campaigns to acquire applicants • Assistance with event coordination and department internal information flow processes

Beijing

• Representation of the company at exhibitions and pitches• Conception and execution of employee trainings• Successful participation and integration in a Chinese working environment

Ringwood, Uk

• Support and enablement of mentally handicapped adults in all aspects of their lives

Master Of Science (M.Sc.), Marketing, Gpa: 3.81 (Excellent - Distinction)

Bachelor Of Arts (Ba), Management And Chinese, German Grading System: 2.0 (Good)

Activities and Societies: Career and Project Center, Konstanz Sponsoring Project, Asien Studies Department Continuous Optimization.

Chinese Language And Culture

Chinese Language And Culture