Richard Lax Email and Phone Number

Responsible for overseeing and management of day-to-day operations of dealership, including management of parts, service/sales employees, floor displays, service and parts budgeting that includes: seasonal orders for major units, parts, accessories and shop supplies. - Established new regulation strategies and billing measures for parts, service and sales departments. - Implemented new merchandising display strategy and floor traffic patterns. - Established and maintained strong relationships with main distributions to improve buying margins for parts and accessories leading to improved sales margins. - Developed and implemented new service options programs for customers. - Developed and organized customer follow-up system. Utilized the customer follow up system to increase service and sales revenue, along with ensuring high levels of customer satisfaction and quality assurance.- Developed new sales strategies and salesman operation regulations to improve major unit sales margins and improve gross profits.- Established new regulations, strategies and billing measures for parts, service and sales departments.- Have been responsible for continuously improved revenue in all departments from 2008 to present.

Managed day-to-day parts, accessories and apparel sales, inventory and ordering, working directly with reps from key distributers including Western Powersports, Parts Unlimited, Tucker Rocky, and manufacturers including Yamaha & Kawasaki. Regularly planned for and executed order programs to maximize efficiency and profitability. Responsibilities also included management of internet phone orders and partnering with fulfillment team for high-volume online parts business. Created and managed budgets and was responsible for consistent year over year growth of parts and accessories business.

Worked as dealership associate, becoming familiar with key skills and knowledge related to the operation and management of a powersports dealership. Responsibilities included new unit assembly, parts sales, unit deliveries, basic repairs and service on Yamaha, Kawasaki, Honda, Suzuki and Eton vehicles.