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Digital product professional with 10+ years of experience leading customer experience, digital analytics, experimentation and personalisation initiatives. Recognised for driving product-led growth and delivering measurable improvements to digital sales, self-service, and membership/loyalty offerings for prominent retail, insurance, and finance companies including Bupa, Wesfarmers OneDigital, IAG, and GE Capital.Highlighted skills:- New Product strategy and delivery - Digital optimisation and analytics strategy- Cross-functional team leadership (XFN)- A/B testing and Personalisation (Adobe Target (certified), Optimizely & LaunchDarkly)- Data-driven decision making turning data into insights and presenting to stakeholders- Customer testing, survey design, prototyping- Human-centred design-thinking (HCD)- Lean UX, Lean Analytics principles- Frontend Web Development Interested in finding out more? Let’s connect!
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Digital Product ManagerBupaMelbourne, Vic, Au -
Senior Product OwnerBupa Aug 2023 - PresentMelbourne, Victoria, AustraliaHelping create new digital health products at Bupa. Leading product discovery and delivery teams, working closely with clinicians to solve wicked health care problems. -
Product Owner, GrowthWesfarmers Onedigital Dec 2021 - Jun 2023Melbourne, Victoria, AustraliaResponsible for the experimentation roadmap for Wesfarmer’s OnePass subscription product. Engaging senior stakeholders across Kmart, Target, Catch, Bunnings & Disney+ to plan customer research, design experiments & metrics. -
Digital Optimisation And Personalisation Lead (Nrma, Cgu & Partners)Iag Jul 2018 - Dec 2021Melbourne, AustraliaManaging digital optimisation and personalisation roadmap for NRMA and CGU digital sales & service teams. Led delivery of personalisation and A/B tests, building and managing cross-functional teams. -
Senior Digital Optimisation & Personalisation Specialist (Nrma, Cgu & Partners)Iag May 2017 - Jul 2018Delivery of digital optimisation and personalisation campaign’s, including building activities and audiences in Adobe Target and Adobe Audience Manager (AAM) and managing delivery across React & Mob Apps. -
Digital Channel Manager (Cgu)Iag Oct 2016 - Apr 2017Melbourne, AustraliaManaging CGU digital marketing campaign delivery and performance across CGU website, broker portal, apps. Leading a team of digital producers, CMS developers, UI designers and media agencies. -
Product Owner, Website (Cgu)Iag Jun 2015 - Sep 2016Melbourne Area, AustraliaDelivery of CGU digital marketing campaigns, conversion rate optimisation (CRO), SEO improvements and tagging across the CGU website and broker portal for CGU Commercial/Business division -
Senior Frontend DeveloperGrass Roots Jan 2011 - Jun 2015Melbourne Area, AustraliaUI design and frontend web development for Employee Recognition and Sales incentives portals, hybrid web apps and microsites. Leading and mentoring junior frontend web developers across APAC region. -
Website ProducerRealestateview.Com.Au Jun 2010 - Dec 2010Melbourne, AustraliaProject management of updates across RealestateView.com.au and PropertyData.com.au websites. Supporting marketing team with SEO, and data science team in optimising property search functionality. -
Online Content ManagerGe Capital 2009 - Jun 2010Melbourne, AustraliaProject management of new websites and eCommerce apps for GE Capital and partners. Manage the day-to-day content updates across Australia and New Zealand websites. -
Ecommerce AnalystGe Money Jun 2008 - Mar 2009Melbourne, AustraliaManaging business requirements for eCommerce apps (GE Money, Aussie, Wizard & KiwiBank NZ) including analytics requirements for development teams. Optimisation of online application forms using analytics and customer feedback. -
Full-Stack DeveloperTower Systems International (Aust) Pty Ltd Jun 2005 - Jun 2008Melbourne, Victoria, AustraliaUI design and prototyping of e-commerce websites (towersystems.com.au, inkfast.com.au, sophierandell.com.au, ezipass.com.au, findit.com.au). Frontend and backend (PHP and Perl) development of e-commerce and Blogging platforms (osCommerce and MovableType). Website configuration and hosting support -
Freelance Web Developer And TutorFreelance Jan 2004 - Jan 2005Melbourne, Victoria, AustraliaWeb Developer specliasing in Adobe Flash, PHP and ASP website development for small businesses . Contracting Tutor for Advanced Web Development classes at Swinburne University of Technology.
Richard Lee Education Details
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Multimedia Software Development -
Product Management -
Marketing/Marketing Management, General -
Graphic Design
Frequently Asked Questions about Richard Lee
What company does Richard Lee work for?
Richard Lee works for Bupa
What is Richard Lee's role at the current company?
Richard Lee's current role is Digital Product Manager.
What is Richard Lee's email address?
Richard Lee's email address is ri****@****.com.au
What is Richard Lee's direct phone number?
Richard Lee's direct phone number is (714) 545*****
What schools did Richard Lee attend?
Richard Lee attended Swinburne University Of Technology, Brainmates, General Assembly Melbourne, Swinburne University Of Technology.
Who are Richard Lee's colleagues?
Richard Lee's colleagues are Laura Gomez Sanchez, Andrew Aston, Adele Duff, Ann Bray, Arsheenam Prasad, James Ross, Rachel Murphy.
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