Richard Mcdevitt Email & Phone Number

Charlotte, Nc, Us

Gardner-Webb University is a private, Christian, liberal arts university with more than 4,000 students at the undergraduate and graduate level. My responsibilities include; leadership for the Marketing Division, strategic planning, budget administration, coordinating marketing, public relations, creative services, central brand development and integration as well as web communications and social media development and management.Led the reorganization and creation of the Marketing Division Developed core reporting methodologies for MarketingConducted Campus Communications AuditReintroduced the Ignite brand on campusConsolidated web management and CMS oversightLead transition of CMS to cloud hostingConsolidated social media platforms and licensingSelected and lead the integration of a dedicated e-mail marketing platform campus-wideSelected and lead the integration of a dedicated crowdfunding platform: first two projects at 120%+Led the first Athletics rebrand in 35 years, in 2021 'Sko Dawgs

The University of North Carolina at Charlotte is the fourth largest campus in the UNC system with 2014 enrollment of more than 27,000 students. Duties include responsibility for coordinating central brand development and integration as well as web communications and social media development and management:Led the campus-wide brand development project for the "Stake Your Claim" brand including creating stake holder groups of faculty, staff, students and "early adopters" reviewing past and current research and developing creative strategies.Developed research driven channels for brand communications applicable across all communications tools.Led brand integration efforts into print media, advertising, web and broadcast communications, social media and environmental communications. Assisted with PR integration.Managed the creation of formal style guide documentation for the brand, the university identity system and the university website. Led the web redesign project for the university including creating Web Advisory and Web Executive groups, a Web Communications unit in Marketing and advising on Content Management Selection with ITS leadership.Led the development and deployment of a new homepage for the university. Led the effort to create and implement an 18 month migration plan (January 2011 through June 2012) for university content into the central CMS including colleges, academic affairs and business units. Selected and managed agency partners for both brand and web development.Created the first university social media management group resulting in defined, managed processes for selected social media tools for communication and policy development for social media.Led the management team for social media sites for the university; Facebook (with 23,000+ fans) YouTube (UNC Charlotte is an official Academic Partner) Twitter and Blogger.

CPCC is the largest community college in North Carolina, with six campuses and 70,000 students. Duties include strategic marketing planning and implementation as well as media relations for Instruction, Institutional Advancement, and Administration:Managed brand development and implementation for the college, including integration into print, web, broadcast, environmental, event marketing and press relationsCreation of a brand management team and revisions of visual elements of the CPCC brand to expand and improve brand recognition and perceptionEliminated external agency relationships and successfully brought strategy, creative development, design and media placement in-house; improving focus and cost savingsDeveloped press relations content process for Instruction, developed list segments for local, regional and national mediaManaged media contacts and relations on a daily basis and for special events including visits by President Bush and Senator John Kerry in August 2004Selected and managed agencies, freelance designers, copywriters and project managers as neededManaged a staff of 6-8 designers and administrative support staffCoordinated printing and distribution of the college schedule to over 330,000 Mecklenburg County residencesManaged advertising, printing, distribution, media and personnel budgetsCo-chair of online schedule and catalog transition teamsLearning College Steering Committee memberDeveloped Media Habits assessment with UNCC and CPCC Planning and ResearchDeveloped and delivered Spokesperson Training to key academic contactsDeveloped GIS planning for targeted recruitment efforts

A successful marketing, advertising and public relations business with a focus on:Strategic marketing planning and brand creation and support including research coordination, communications and promotional strategy, implementation and business plan creationAdvertising creative direction, copywriting and production for various print and electronic media including; Internet video, web page design and advertising, direct mail, traditional print advertising, and broadcast radio and television advertising including media placementLocal, regional and national public relations and corporate communications planning and execution for press relations, event coordination, media conferences, presentations, crisis management, and spokesperson trainingDevelopment of customer satisfaction and sales goals, measurements, monitoring, and reporting processesKey clients were involved in software and technology, construction and real estate, financial, publication management, retail/restaurant, telecommunications and entertainment

Responsible for all marketing, communications and public relations for the largest regional trade association in North or South Carolina; Management of all internal and external communications, print and electronic including: Executive Producer for CarolinaHome, a 30-minute weekly television program on WBTV / CBS, a profitable, full color, monthly trade magazine, direct mail, electronic mail, point of sale, and correspondenceOrganization research including planning, implementation and facilitation of focus groupsPlanning and implementation of a public relations plan for the organization, which resulted in a substantial increase in media placementsManagement and coordination of all advertising including print, broadcast, direct mail, and sponsorshipsDevelopment and management of a successful organization Website as a sub-brand identified with radio, and television communicationsSupervision and development of association sales and marketing staffSpokesperson and key media contact for the association

Responsibilities for:Installation of a central image scanning SQL database including technical installation for nationwide management recruiting client- server project. Development of internal and external marketing and communications in support of the projectDevelopment and delivery coordination of nationwide trainingQuality Planning Marketing ManagerAdministration, marketing and communication for a nationwide quality planning organization including responsibilities for:Strategic planning for marketing, communications, and client relationsProduction and distribution of print and electronic materials across the companyDevelopment, coordination and facilitation of internal and external events and presentationsPersonnel management and staff development in CharlotteFinancial administrationDevelopment and marketing for a nationwide Olympic recognition program in preparation for the 1996 Olympics in Atlanta

Marketing planning and development for all APT clients in state governmentProduction coordination of all agency radio, television, and print materials for both in-house and client applications Personnel administration for agency staffFreelance staff coordination