I direct all aspects of new product development and procurement for the company, including identifying key new products and brands within target markets.Lead the activity of sales teams across multiple time-zones in both the USA and UK, encompassing defining targets compiling business and individual development plans.Maximise opportunities for business growth by facilitating and attending international trade shows across the USA, Europe and Asia

In this role, I'd collaborate with Brand, Marketing, Insights and Marketing teams and external agencies to grow the vision for European licensing and monitor performance. Supplementary to this, I'd apply Agile methodology to direct the project management of concurrent promotions on behalf of Europe’s largest publishers, including creating and developing client briefs and sourcing and managing all aspects of production on time, to scope and within budget.Through overseeing design and delivery of brand extension and merchandising programmes for retail and eComm initiatives across Europe and leading new licensing agency acquisition for all global brands, I would generate new business and develop sustainable revenue streams. Accountability for shaping and executing product strategy for all European DGO brands and brand licensing rested with me, as did ensuring that all products realise new brand revenue and achieve strategic objectives. I also held oversight of senior stakeholder management, with full scope of change management, decision quality and influencing those both directly and indirectly impacted by the change. On a day-to-day basis I led all aspects of the management of operating P&L including overheads, marketing, legal etc.Through team building with colleagues in Merchandising and moving to a globally aligned branding solution, I was able to deliver over £2m in net revenue with EBITDA of 59.1%, including doubling net revenue from licensing to £650k within one year. Leading RFP processes and replacing local with global licensing agencies also allowed me to increase efficiencies and achieved substantial cost savings by developing strategy. Finally, I oversaw end-to-end project management and social media engagement of the Budweiser x Hype collaboration launch, increasing Budweiser brand visibility, equity and revenue, and ensuring delivery of the launch on time, to scope and within budget.

This role focused on securing new business opportunities through strategic account management, prospecting, researching, market analysis and networking. Central to success in this was engaging with existing clients to encourage repeat business and nurture mutually beneficial relationships. I was able to do through attending trade shows and conduct factory visits across the Far East and Europe to identify innovative ideas, investigate new production methods, qualify and source new suppliers, and cultivate supplier relationships. In a similar vein, I delivered profitable growth and enhanced the company profile through collaborating with high-profile international corporate clients, across FMCG, Automotive, Entertainment and Covermount. Operationally I directed all aspects of departmental financial management, as well as leading workforce recruitment and management processes for a multi-disciplinary team of six staff.Key achievements in this role included securing a major contract with Universal Pictures, developed from £100k to more than £1m, and exemplary client management capabilities led to my selection to manage large accounts representing values of up to £4.5m per client. Finally, I conceptualised the corporate Ethical Programme to audit supplier factories and ensure compliance with EU statute.

In this capacity, I led all aspects of project management for the Dark Knight Rises retail promotion, including supplying licensed apparel for a large chain in US stores. As part of this, I negotiated and secured contracts with Ubisoft, Capcom, Activision, Sony PlayStation and others.I was pleased to have held strategic oversight of the Warner Bros. account, including developing bilateral relationships with a range of stakeholders in order to identify and execute innovative solutions and maximise sales opportunities. A key component of the role was to secure new business opportunities by developing brand partner promotions across sectors including FMCG, Automotive, PepsiCo, with clients including Nissan, Mountain Dew and Duracell.

In this role, I successfully managed a number of accounts including two of the largest publishers in the UK, ensuring deliverables are consistently satisfied and client expectations are exceeded.To enhance the product offering and secure repeat business, I actively sourced new and improved suppliers, ensuring the provision of high standard products.I managed and facilitated 75% of new product ideas through the production process.Additionally, I was accountable for all New Business Development, resulting in successfully securing a number of lucrative accounts.